The purchasing trend of jewelry buyers today is rapidly evolving. If you look at the U.S. jewelry e-commerce market report, jewelry and watches e-commerce accounts for 34.7% of the market share and is expected to increase over the next few years.  The percentage refers to the retail volume transacted online, which includes desktop and mobile devices like tablets and smartphones. This means that many potential jewelry customers shop directly on their phones. How does this statistic impact jewelry store websites? A strong online presence is crucial for jewelry stores, and such a prese ..read more

Do you find your jewelry store lost in the depths of Google’s search results? You’re not alone. Countless jewelry store owners share your frustration, struggling to surface for top phrases like engagement rings, wedding bands, and custom jewelry. But fear not! Join us for our exclusive webinar, “Jewelry Store SEO: How to Optimize Your Website with the Right Keywords.” Discover the secrets to elevate your website’s visibility and outshine the competition. Learn how to uncover the keyword gems that will make your website sparkle brighter than a well-cut diamond. We’ll delve into the treasure ..read more

Product descriptions, usually placed next to the products’ images, are necessary to help readers understand what they are buying.  These descriptions not only aid customers in understanding their purchase but also assist Google in recognizing and ranking your products in search results with jewelry SEO.  Writing product descriptions can be complicated, but you must do it right; otherwise, you could lose potential customers.  This article will show you how to use SEO for jewelry stores and optimize your product descriptions. These eight (8) simple tips on product description ..read more

Rembrandt Charms has secured a partnership with JSM, a reputable, award-winning marketing company to further elevate its credibility in the industry. Discover how Rembrandt Charms and our team collaborated to revitalize the brand’s digital presence with this case study.  Rembrandt Charms’ Underperforming Website  Rembrandt Charms has been making beautiful charm jewelry for over 50 years. However, behind the scenes, they found themselves fighting with a less-than-ideal situation — slow and full of glitches website.  It was like a charm bracelet put together in a rush. But no ..read more

Establishing an online presence is crucial to the success of jewelry stores. Understanding the fundamentals of SEO (Search Engine Optimization) plays a pivotal role in ensuring your jewelry store’s high ranking in search engine results pages (SERPs), resulting in increased online visibility and customer engagement. Introduction: Unlocking the Sparkle of Online Success As the jewelry industry continues to evolve, the mastery of SEO isn’t merely an option—it’s a necessity. This guide aims to unveil the essential strategies and insights that empower your jewelry business to ascend the ra ..read more

It’s time to drop your new jewelry collections now that the holiday season is knocking on our doors. The question isn’t whether to join the online marketing party but how to make a grand entrance.    Sure, your first thought would be posting on social media giants like Facebook and Instagram or optimizing your website pages.    You’ve got a point; I bet other jewelry stores have the same plan. But how exactly do you plan to do it? Do you just drop your new collections to your followers, and that’s all? Or do you plan to boost it to reach new customers? Perhaps you’ve ex ..read more

One thing remains constant in digital marketing: the importance of organic traffic. It’s the lifeblood of any successful online presence, and for jewelry store owners and marketers, it can make all the difference in attracting potential customers.   Every strategic choice you implement can determine whether your website will stand out in the digital crowd or get lost in the noise. Marketers understand that it all comes down to relying on your website’s visibility, which begins with optimization.  I’ve stumbled upon another insightful article on this topic published on Sout ..read more

E-commerce now often pivots towards an online presence, and the concept of web accessibility is gaining recognition for its far-reaching implications. A published article in Southern Jewelry News, “Web Accessibility for Jewelry Websites,” discusses why jewelry retailers should sit up, take notice, and integrate accessibility into their online platforms. Let’s start and discover how jewelry websites can become more inclusive and customer-centric, one click at a time. Understanding Web Accessibility The article defines web accessibility as “how the site functions for people with disab ..read more

In marketing, which often appears as complex as a finely cut diamond, Guy Pineda presents a refreshing perspective in his recent article about the 4Cs of Jewelry Marketing. You read that right: Marketing and not 4cs of Diamonds.    Though it’s quite related since the idea is to help sell those diamonds and other jewelry, his eye-opening piece of an article not only provides a pragmatic approach but also prompts us to reevaluate our strategies. It’s something that, as far as we know, hasn’t been explored or discussed before in this specific context.  So, while we’re all famil ..read more

Coresight Research anticipates a gentle uptick in holiday sales from October through December this year. This forecast differs from the 5.3% surge we saw in the same months last year, which indicates a shift in consumer behavior. It clearly shows that the stakes are high for every jewelry business owner this holiday season.  Fortunately, while U.S. consumers may approach Christmas spending with caution due to economic uncertainties, there remains optimism that shoppers will maintain their desire and ability to spend.  That said, and with customers gearing up for festive celebrati ..read more