It’s time to drop your new jewelry collections now that the holiday season is knocking on our doors. The question isn’t whether to join the online marketing party but how to make a grand entrance.    Sure, your first thought would be posting on social media giants like Facebook and Instagram or optimizing your website pages.    You’ve got a point; I bet other jewelry stores have the same plan. But how exactly do you plan to do it? Do you just drop your new collections to your followers, and that’s all? Or do you plan to boost it to reach new customers? Perhaps you’ve ex ..read more

One thing remains constant in digital marketing: the importance of organic traffic. It’s the lifeblood of any successful online presence, and for jewelry store owners and marketers, it can make all the difference in attracting potential customers.   Every strategic choice you implement can determine whether your website will stand out in the digital crowd or get lost in the noise. Marketers understand that it all comes down to relying on your website’s visibility, which begins with optimization.  I’ve stumbled upon another insightful article on this topic published on Sout ..read more

E-commerce now often pivots towards an online presence, and the concept of web accessibility is gaining recognition for its far-reaching implications. A published article in Southern Jewelry News, “Web Accessibility for Jewelry Websites,” discusses why jewelry retailers should sit up, take notice, and integrate accessibility into their online platforms. Let’s start and discover how jewelry websites can become more inclusive and customer-centric, one click at a time. Understanding Web Accessibility The article defines web accessibility as “how the site functions for people with disab ..read more

In marketing, which often appears as complex as a finely cut diamond, Guy Pineda presents a refreshing perspective in his recent article about the 4Cs of Jewelry Marketing. You read that right: Marketing and not 4cs of Diamonds.    Though it’s quite related since the idea is to help sell those diamonds and other jewelry, his eye-opening piece of an article not only provides a pragmatic approach but also prompts us to reevaluate our strategies. It’s something that, as far as we know, hasn’t been explored or discussed before in this specific context.  So, while we’re all famil ..read more

Coresight Research anticipates a gentle uptick in holiday sales from October through December this year. This forecast differs from the 5.3% surge we saw in the same months last year, which indicates a shift in consumer behavior. It clearly shows that the stakes are high for every jewelry business owner this holiday season.  Fortunately, while U.S. consumers may approach Christmas spending with caution due to economic uncertainties, there remains optimism that shoppers will maintain their desire and ability to spend.  That said, and with customers gearing up for festive celebrati ..read more

We all know having a strong online presence is crucial to showcase what we offer to more people. Every business, regardless of its field, is working on building its reputation through various digital marketing strategies, especially for the growing reliance on online shopping for the jewelry industry. Right now, excluding social media, the focus is squarely on improving website performance — both for the customers and the business’s reputation.  A new website is created every three seconds. According to the Forbes Advisor, there are approximately 1.13 billion websites on the internet ..read more

With the holiday season approaching, it’s a crucial time for jewelry businesses to shine. Join our webinar to learn how to fine-tune your marketing efforts and make the most of this festive season. We’ll cover topics such as: Auditing Your Marketing Efforts: Are your marketing activities delivering the desired results? How to measure ROI and set precise goals. Multifaceted Marketing Strategies: Beyond social media: explore various marketing avenues. Strategies for attracting new customers and engaging existing ones. Key Marketing Channels: Email marketing, social media campaigns ..read more

When searching for products or services like jewelry repair, engagement rings, wedding bands, or similar, 68% of consumers start with a Google search. In order to attract these customers, it is critical to optimize your Google Business Profile (GBP, previously GMB) so that you are found high on the search results page for relevant searches. In this seminar, we will show you the parts of your GBP profile that you should update, the importance of reviews, how/why to create posts, and helpful suggestions to boost your GBP performance. Overall, this seminar is a mix of practical tasks and ..read more

Join us for an insightful webinar where we will share essential tips for successfully launching a new website. Whether you’re considering building a brand new website or are halfway to launching one, this webinar is packed with valuable information to enhance your online presence.  We will discuss key topics such as SEO, maintaining Google rankings, website speed and performance, tracking scripts and functionality, choosing the right platform, and more. Don’t miss out on this opportunity to make your website a powerful tool for your business.  Your website is your d ..read more

For over 35 years, CharlesFrey & Co built a strong reputation in the industry for their expertise in supporting jewelers with a wide range of sales events. Their services cover everything from retirement sales, store closing sales, going out of business sales, moving sales, consolidation sales, stock reduction sales, financial distress sales, to transition sales. While their expertise and reputation were widely recognized, their previous website failed to attract significant traffic or generate leads. The company heavily relied on trade shows and traditional advertising methods, wh ..read more