Fruchtman Findings Blog
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Formed in 1981, Fruchtman Marketing is a full-service marketing firm specializing in the jewelry industry. Fruchtman Findings is a jewelry marketing e-newsletter delivered to your Inbox every Tuesday.
Fruchtman Findings Blog
3d ago
We all know the power of planning - and “planning our work and working our plan” is always a good strategy for success as a new year begins! Here are 8 key planning reminders you can use to prepare your business for the year ahead.
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Fruchtman Findings Blog
3d ago
If you want to make the most profits from fashion jewelry, you have to pay attention to fashion trends. Looking at several fashion sources across the web - WWD, Glamour, Forbes and more - we have compiled a list of the most popular fashion pieces to include in your Valentine’s Day collections and galleries this year:
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Fruchtman Findings Blog
3d ago
Spice up your dinner routine with this irresistible Jerk Pork Tenderloin, perfectly paired with a vibrant Pineapple Mango Kiwi Salsa for a tropical twist that’s as bold as it is refreshing.
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Fruchtman Findings Blog
2w ago
It’s no secret that the engagement ring market has been thrown off-kilter over the last few years, and the COVID-19 pandemic did more than just disrupt in-store foot traffic – it paused life plans. According to Signet Jewelers' quarterly reporting, and as we’ve discussed before, a significant drop-off in dating and engagements during the pandemic has meant fewer couples are in-market for engagement rings. This decline, compounded by economic headwinds, has left jewelers asking the same question: when will we see things return to “normal”?
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Fruchtman Findings Blog
2w ago
With the rise of AI-driven search and digital assistants, adapting to Answer Engine Optimization (AEO) and Answer Experience Quality (AEQ) will be essential for jewelry stores. This shift means search engines will increasingly prioritize direct, concise answers over traditional search results. Preparing now ensures your jewelry brand remains visible and competitive as these changes take effect.
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Fruchtman Findings Blog
2w ago
I don’t know about you, but if loving the Zuppa from Olive Garden is basic, I don’t want to be unique. This recipe is the perfect soup for Fall! Plus, there are also slow cooker and pressure cooker options for easier prep.
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Fruchtman Findings Blog
2w ago
Boost your immune system with this refreshing Mango Ginger Smoothie, packed with vibrant ingredients to help you feel your best. The blend of mango, ginger, and greens creates a nutrient-rich drink that's both delicious and revitalizing!
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Fruchtman Findings Blog
2w ago
Everyone should be ready with their holiday plans and execution of those holiday plans. What we always forget is the importance of what we call personal touch marketing (PTM). Not your advertising, but what you and your employees can do to ensure the holiday season is successful.
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Fruchtman Findings Blog
2w ago
Infuse your social media feed with festive, engaging content this holiday season to connect with customers and drive sales.
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Fruchtman Findings Blog
2w ago
The best way to thrive this Holiday Season is to be ready to optimize every client interaction that comes your way. Whether it's in-store, online, or via social media, each customer touchpoint matters. Here are 8 simple, actionable tips for you and your sales associates that can help drive sales and create memorable experiences for your customers this season.
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