by Abbey Ellis, Account Coordinator Tomfoolery is defined as playful or foolish behavior, but to others, Tomfoolery is London’s “hidden gem… a playful yet understated contemporary designer boutique which boasts an unparalleled offering of carefully selected and curated jewels by designers from all around the globe.” This Tomfoolery encompasses playfulness with its considered yet eclectic range of offerings. Beginning November 23, Tomfoolery boutique will host a new edition of its Art Ring exhibit. The exhibit features 29 independent designers who were given the opportunity to showcase their di ..read more

by David Turgeon, SVP We all know about the 5 “Love Languages”.  For me, I actually think that there is a 6th language of love – every one of us have either shown or received love through food. As a child, as the holidays approached, I was always so excited to go to my grandmother’s house and spend the day watching her bake.  My “Gramma”, as we called her, was born of good French-Canadian stock.  Bright blue eyes, quick to laugh and with hair sometimes the same color as her eyes (on the days she came back from the hairdresser) she never used a recipe. &n ..read more

by Ellen Fruchtman, CEO This is an article about change. Not necessarily the type of change you may think I’ll be writing about such as “change is good” or “change your staff” or “change your location”. This is an article about marketing firms. Let me clarify, strategic marketing firms, who will and should stop, pivot, and here comes the headline tie-in, turn on a dime when faced with what will be a very different type of holiday season.  Strategic marketing firms take the challenge. They take on the extra work. They use their own resources, money, and time to bring new ideas to the table ..read more

by Ryan Leisure, Senior Web Manager To increase sales on a Shopify ecommerce site, consider implementing the following strategies: Optimize Product Descriptions: Write compelling and detailed product descriptions that highlight key features and benefits. Use high-quality images and videos to showcase products from various angles. Include customer reviews and ratings to build trust and credibility. Streamline the Checkout Process: Simplify the checkout process by reducing the number of steps and eliminating unnecessary fields. Offer guest checkout options to minimize friction for first-time ..read more

by Angie Ash, EVP We’re at the tail end of October. Kids are hyped up for Halloween and ready to overdose on candy. Unfortunately, you can’t live in the moment like little ones because you’ve bypassed Halloween weeks ago. You’ve been drinking pumpkin spice lattes since August, even though you were likely more in the mood back then for rosé on the patio. Your holiday planning in-store is definitely now in full swing and a trip to Costco last month confirmed that, ready or not, consumers are being pumped up to shop their hearts and wallets out. And with the economic forecast not looking so sunny ..read more

By Pat Giammarco, SEO Specialist Elevate your jewelry store’s visibility in your local community by harnessing the power of local SEO optimization. Infuse your website with location-specific keywords that resonate with potential customers in your area. The following strategic moves not only enhance your SEO performance but also ensure that when local shoppers seek jewelry, your store shines brightly in search results. 1. Geographically Targeted Keywords: Incorporate location-specific keywords in your website content, including city names, neighborhood identifiers, and local landmarks. This fin ..read more

by Ellen Fruchtman, CEO Why buy the Mott’s when it’s so easy (and delicious) to make your own? Print Ingredients 4 pounds Apples Any will do, but I usually do Envy or Honeycrisp 6-8 cinnamon sticks 1 tablespoon lemon juice 1/2 cup water 1/4 teaspoon salt Can be omitted Instructions This recipe is meant for crockpot use, but I’m sure you can cook it in a large pot. Timing may change. Pour your water, lemon juice, salt, and 2 cinnamon sticks on the bottom. Layer your apple chunks and continue to add your cinnamon sticks to each layer. Make sure the cinnamon sticks are tucked in for t ..read more

by Hannah Hoyer, Social Media Marketing Manager Social media has become a powerhouse in the modern world, offering limitless opportunities for individuals and businesses to connect, engage, and thrive. Yet, success in this ever-evolving landscape isn’t guaranteed. To unlock its full potential, consider these best practices: Quality is King: In the realm of social media, quality content reigns supreme. Whether you’re sharing lifestyle photos, captivating videos, or thought-provoking blog posts, the emphasis is on creating content that’s not just visually appealing but also valuable. Jewelry i ..read more

by Shane O’Neill, Chief Marketing Officer So, you’ve finally invested in your future and developed a fantastic website with full e-commerce capability. It’s a pretty little beast, web responsive, beautiful product images, wish lists, opt-in forms, and so on. Yet, what has it done for your business? Probably not much if consumers can’t find it. You’ve bought the Ferrari, but you’ve got to upkeep the thing, put gas in it, and trot it out so people can see it…or else, why’d you buy a Ferrari? So, you’ve got one more thing to build…a plan. If it helps, think of your website as your brick and morta ..read more

by Ashley Buckowing, Graphic Designer I cannot talk enough about how important photography is in marketing, especially in the jewelry business. The best way to tempt your customers and capture those clicks is to show off your pieces in the best, and most interesting, way possible. Here are 5 tips for taking photos that with snatch your viewers attention: Stabilize Your Shot with a Tripod. There’s nothing worse than a shaky hand while you’re trying to capture every facet of a diamond. A tripod will keep your camera still so you can zoom in for a clear shot. Camera Choice. You don’t have to own ..read more