by Shane O’neill, CMO Let’s dive into the digital landscape of engagement ring shopping and uncover how young couples are utilizing specific online media channels in their search for their perfect symbol of everlasting love. Social media platforms like Instagram and Pinterest have emerged as important players in shaping today’s engagement ring shopping trends. According to recent surveys, approximately 80% of engaged or married couples report using social media for bridal inspiration, with 30% specifically citing Instagram as their primary source of ideas for engagement rings. This visual-cent ..read more

by Ryan Leisure, Senior Web Manager Optimizing and naming images for SEO on a jeweler website is crucial for enhancing visibility and driving traffic. Here’s a concise guide to doing it effectively: Choose High-Quality Images: Select visually appealing, high-resolution images that showcase your jewelry products in the best light. Ensure images are clear, well-lit, and accurately represent your products. Optimize Image Size: Compress images to reduce file size without sacrificing quality. Smaller file sizes improve website loading speed, which is a key factor in SEO. Use Descriptive File Na ..read more

by Ellen Fruchtman, CEO Be all you can be. Remember that famous campaign and tagline? It was created in 2001 for the US Army and was resurrected in 2023. Sometimes a great campaign is just a great campaign. According to Secretary of the Army Christine Wormuth, it was created to “communicate to a new generation of Americans to see the Army as a pathway to the lives and career they want to achieve.” It’s downright motivating. Don’t you think? When a retail jewelry store comes to us, they want to increase their business and brand awareness. You want to own your market. You want to be the place ev ..read more

by Pat Giammarco, SEO Specialist In the realm of digital marketing for jewelry stores, content reigns supreme. Crafting compelling, informative, and engaging content is essential to attract, educate, and convert potential customers. Storytelling. Weave captivating stories around your jewelry pieces, highlighting their unique features, craftsmanship, and the emotions they evoke. Educational Value. Empower your audience with knowledge by creating content that educates them about various aspects of jewelry, such as gemstone qualities, care instructions, and styling tips. Visuals That Dazzle. Com ..read more

by Samantha Cialdella, Account Coordinator Although I am not much of a chef, when I found out crab cakes are one of my boyfriend’s favorite foods, I had to give it a go! This recipe seems intimidating, but trust me, if I can make these successfully, so can you.  These crab cakes don’t have much filler, so you can really taste the richness of the crab meat. They are so delicious, no sauce is required!  Pro tip to save money: use claw meat instead of lump crab meat as a more frugal alternative. If you want to see the original recipe, take a look here. Print Ingredients 1 large egg ..read more

by Hannah Hoyer, Social Media Marketing Manager In the dynamic realm of jewelry marketing, the advent of video content on social media platforms such as TikTok, Facebook/Instagram Reels, and YouTube marks a transformative shift in engagement strategies. These platforms offer jewelers an unparalleled opportunity to highlight their craftsmanship, narrate their brand’s story, and present their products in a visually engaging manner. The essence of video content lies not merely in showcasing products but in creating an immersive experience that can convert viewers into customers, thereby elevating ..read more

by Sarah Roush, Graphic Designer and Digital Marketing Assistant Is your tagline boring and forgettable?  We recently updated a client’s business tagline because they wanted to be known for something deeper than just a jewelry store. Not only can it be profitable to try something new, but endlessly beneficial if the tagline catches on. So take a moment to think about what really makes your business stand out. What makes you unique against your competitors?  Let the experts help you. Let’s create something meaningful and impactful to grow your brand and elevate you above the rest! So ..read more

by Abbey Ellis, Account Coordinator If you’re anything like me, you’ve been counting down the days until summer ever since the leaves started changing colors. This tasty treat combines two summer staples – s’mores and grilling – to give you a taste of summer any time of the year. Don’t have a grill or don’t want to go outside? Trying making this quick and easy treat in the oven!  For more dessert slider ideas or step by step visuals to go along with the recipe, check out the original posting of the recipe here.  Print Ingredients 1 12 oz. package of King's Hawaiian sweet rolls 1 1 ..read more

by Shane O’Neill, CMO In an era where convenience reigns supreme, online shopping has become the go-to avenue for consumers seeking everything from groceries to gadgets. However, the jewelry industry has been slower to adapt to this digital landscape. Traditionally, purchasing jewelry has been an in-person experience, with customers browsing each piece under the glow of store lights. Yet, with advancements in Artificial Intelligence (AI), the landscape of jewelry shopping is undergoing a profound transformation, bringing the sparkle of diamonds and the gleam of gold to the screens of shoppers ..read more

by Abbey Ellis, Account Coordinator In the industry, brand positioning is essential for setting you apart from the competition and shaping your success. Here’s how to craft (or refine) a standout presence: Define Unique Value: Identify what sets your store apart, whether it’s custom design, exclusive collections, or the rich heritage and longevity of your establishment. Know Your Audience: Understand your target demographic’s preferences and lifestyle. Tell a Compelling Story: Share your brand’s story authentically to build emotional connections. Maintain Consistency: Ensure consistent messag ..read more