A common aspect of managing a jewelry store is educating clients on each jewelry piece. Consumers are more inquisitive and like to know what they are buying. One question they will often as jewelers is the differences between synthetic gemstones vs natural gemstones. Are synthetic gemstones as real as the real thing? How does this affect value? How do I know that the engagement ring I’m buying is real? Helping consumers understand what they are purchasing builds trust, an important part of conducting a successful business. Here is a refresher on the differences between synthetic ..read more

Downloadable PDF Joe Sebastian, President “We create for you” Add A Gem® redefined. The ever perfect holiday gift, birthday, Mother’s Day or for any celebration, the Add A Gem® collection of fine jewelry easily meets consumers’ needs on demand. Price Point Marketing has created a new spin on 6 named categories of Add A Gem®: Birthstone Slider adds design elements and variety with an antique feel contributing to stackability, layering, and spacing. The classic round bezel with the attached spacer element can be worn alone or with the plain metal spacers for a wider separation to wear multiples ..read more

Downloadable PDF Joe Sebastian, President “We create for you” Add A Gem® redefined. The ever perfect holiday gift, Mother’s Day, birthdays or for any celebration, the Add A Gem® collection of fine jewelry easily meets consumers’ needs on demand. Price Point Marketing has created a new spin on 6 named categories of Add A Gem®. Start Your Story is an entry point with classically designed clean bezel set slides with a variety of genuine birthstones or lab created diamonds and sizes. Tell it with Add A Gem®. Begin the journey of creating a very personal buildable narrative about family members, moth ..read more

Luxury goods sales are growing three times faster online than in physical stores according to a Euromonitor International global trend report. It is no secret that online sales are comprising larger percentages of overall jewelry sales every year. Still, retail remains strong. Even online powerhouse Blue Nile has opened six retail locations, hoping to bring a personalized shopping experience to customers. As consumer behavior continues to evolve, the retailers who will win are those who can effectively manage an online presence, and offer value that ecommerce giants cannot.   Capitalize o ..read more

Amazon, Warby Parker and Casper all disrupted their industries through ecommerce. Something else they have in common? They they have all opened up physical locations in recent years. Online brands are trying to bridge the gap between ecommerce and in-store retail experiences. Forbes predicts traditionally online brands will open 850 brick and mortar stores over the next 5 years! Blue Nile, a well-known online jewelry company with over $100M in annual sales, is another business giving customers a chance to interact with their brand in a different way. They have opened 6 “webrooms” in strategic ..read more

78% of holiday shoppers researched online before visiting a store. Customers are doing more online research than ever which means your brand needs to be well positioned in the search results, and offer helpful information. As you build your brand online to complement your retail experience, it helps to know how people search, and what topics are trending. The tools mentioned below are free ways to learn more about online research and purchasing behavior. Google Trends About 75% of web searches in the US are done on Google, and they have built some free tools using all of that data. If you aren ..read more