Episode #284 – “Carousels? Reels? What’s Up With Instagram For Jewelry?” Welcome to Episode #284. In today’s episode, I’m diving into the current best practices for Instagram content. What formats are hitting the mark? What kind of results can you realistically expect from your social media efforts?  I’ve recently completed over a dozen social media audits, pouring over the data from various brands, so feel free to ask me anything in the YouTube comments or by DMing me on Instagram @joyjoyamarketing.  My deep dive has revealed a crucial insight: there’s no one-size-fits-all strateg ..read more

Episode #282 – “Finding the Right Audience for Your Fine Jewelry” Welcome to Episode #282. Today, I want to chat about finding an audience for your fine jewelry, especially if you sell at more aspirational, luxury price points. This episode was actually inspired by some content I’ve been watching on TikTok and it really got me thinking about the target audience for high-end accessories. The first post was from a TikTok user named “Level Blue”, who teaches ladies how to be elegant in her own words. One of the posts I watched was called “3 luxury things elegant ladies never buy”, and #2 was ve ..read more

Episode #281 – “Tactics for Boosting Your Jewelry Ecommerce Performance” Welcome to Episode #281. Today, let’s dive into a “part two” of last week’s discussion on achieving ecommerce sales goals through key metrics like Average Order Value (AOV), Conversion Rates, and the number of Website Visitors. While I outlined the importance of these metrics, I didn’t delve into strategies for enhancing your performance in these areas.  In this episode, I’m excited to offer practical advice on elevating your AOV, boosting conversion rates, and increasing your site’s traffic. Coupling the insights ..read more

Episode #280 – “Jewelry Marketing Metrics for Ecommerce Goals” Welcome to Episode #280. Today, I’d like to share some strategies to help ease the pressure of meeting your ecommerce sales goals by instead zeroing in on more digestible metrics that can be tackled in bite-sized pieces. I stumbled upon this method of achieving sales targets back in 2014, thanks to an article on BigCommerce’s blog. Sadly, the article is no longer available, but I managed to save the ecommerce formula that they share. Over the years, I’ve revisited this formula countless times because of its straightforwardness an ..read more

Episode #279 – “Jewelry Storytelling: Get Your Audience to STOP and Pay Attention” Welcome to Episode #279. Today, I’m revisiting the topic of brand storytelling for what must be the thousandth time, simply because I can’t seem to emphasize its importance enough. Recently, I stumbled upon a small business grant sponsored by a global bank, which understandably attracts a vast number of applicants. A unique aspect of this application process is the requirement to submit a 500-word essay detailing your business’s journey and how it has navigated the current economic landscape. However, there’s ..read more

Episode #278 – “The Role of Production in Jewelry Marketing” Welcome to Episode #278. Today, I’d like to discuss a common challenge many jewelry business owners face when it comes to planning their marketing content. Surprisingly, it’s not about their marketing skills or knowledge, but rather about production; yes, about the actual designing and making of their products. When we help our clients organize their content calendars, typically looking six months ahead, we sometimes hit a roadblock: not knowing the production schedule. Together, between us and the business owner, we have no shorta ..read more

Episode #276 – “How to Roll Out New Jewelry Marketing Ideas” Welcome to Episode #276. In this episode, I’ll delve into the significance of empathizing with your customers and share strategies on how to do so effectively. Recently, during a client call, we were bouncing ideas back and forth about the direction of their business and which products or collections to prioritize in upcoming campaigns – as well as which types of products would be interesting to develop for the sake of attracting customer attention and interest.  Despite our extensive brainstorming session, we hit a roadblock ..read more

Episode #275 – “How Your Jewelry Business Can Gain Organic Traffic and Build Trust” Welcome to Episode #275. In this episode, I want to talk about why blog posts could still be relevant for your jewelry business in 2024 (notice I said “could be” and not “are relevant”) and how to actually write a great blog post for your ecommerce site. While the term “blogging” may seem a bit old-fashioned, like we just stepped back to the year 2000, it’s essential to recognize that well-crafted written content remains a cornerstone for your business in 2024. In an era where artificial intelligence can gene ..read more

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Episode #274 – “2 Essential Phases of Marketing for Jewelry Businesses” Welcome to Episode #274. In this episode, we’re diving into the essential stages of marketing for jewelry brands and why it’s crucial to understand their distinctions. I’ve noticed that many new jewelry business owners might not have a clear grasp of what marketing really involves, and that’s perfectly fine! I’m here to provide some clarity. First and foremost, let’s clarify that marketing is distinct from public relations and sales. While marketing can certainly support these functions, it operates differently. And if y ..read more