Episode #310 – “Holiday Sales Sparkle – Host a Jewelry Virtual Trunk Show That Shines!” Sign up for a FREE, 1-Month Trial of JoyDeck: https://www.myjoydeck.com/trial Welcome to Episode #310. With the holiday season fast approaching, the competition is heating up, and every sparkle counts. Whether you’re a seasoned jewelry brand looking to elevate your holiday […] The post Holiday Sales Sparkle – Host a Jewelry Virtual Trunk Show That Shines! appeared first on Jewelry Marketing Consultant & Branding Expert ..read more

Episode #309 – “Unlock the Power of Nostalgia to Boost Jewelry Sales” Sign up for a FREE, 1-Month Trial of JoyDeck: https://www.myjoydeck.com/trial Welcome to Episode #309. Today, I’m exploring the subtle yet impactful role of nostalgia in marketing. That warm, nostalgic feeling isn’t just about reminiscing—it can be a strategic tool for connecting with your […] The post Unlock the Power of Nostalgia to Boost Jewelry Sales appeared first on Jewelry Marketing Consultant & Branding Expert ..read more

Episode #308 – “How to Use Jewelry Marketing to Tap into a $70 Billion Market” Sign up for a FREE, 1-Month Trial of JoyDeck: https://www.myjoydeck.com/trial Welcome to Episode #308. I want to talk about something worth a whopping $70 billion—and that’s just in the US alone. Did that catch your interest? Can you guess what […] The post How to Use Jewelry Marketing to Tap into a $70 Billion Market appeared first on Jewelry Marketing Consultant & Branding Expert ..read more

Episode #307 – “How to Keep Your Jewelry Marketing Message Clear and Impactful” Sign up for a FREE, 1-Month Trial of JoyDeck: https://www.myjoydeck.com/trial Welcome to Episode #307. In this episode, I’m diving into a topic that’s going to make your life—and your customers’ lives—a whole lot easier: how to keep your marketing messages simple, straightforward, […] The post How to Keep Your Jewelry Marketing Message Clear and Impactful appeared first on Jewelry Marketing Consultant & Branding Expert ..read more

Episode #306 – “How to Make Better Jewelry Marketing Decisions” Sign up for a FREE, 1-Month Trial of JoyDeck: https://www.myjoydeck.com/trial Welcome to Episode #306. Today, we’re diving into something that I know can feel personal—cutting the “fluff” in your marketing. As jewelry entrepreneurs, you’re deeply connected to your designs. Each piece is a reflection of […] The post How to Make Better Jewelry Marketing Decisions appeared first on Jewelry Marketing Consultant & Branding Expert ..read more

Episode #305 – “5 Common Email Marketing Mistakes Jewelry Brands Make – and How to Avoid Them” Sign up for a FREE, 1-Month Trial of JoyDeck: https://www.myjoydeck.com/trial Welcome to Episode #305. Today, we’re diving into a topic that’s incredibly important but often overlooked: the most common email marketing mistakes jewelry brands make and how to […] The post 5 Common Email Marketing Mistakes Jewelry Brands Make – and How to Avoid Them appeared first on Jewelry Marketing Consultant & Branding Expert ..read more

Episode #304 – “Answers to FAQs About Holiday Jewelry Marketing” Sign up for a FREE, 1-Month Trial of JoyDeck: https://www.myjoydeck.com/trial Welcome to Episode #304. We’re in it, my Sparklers! Holiday planning season is here, and I know some of you are feeling excited, behind, or even a bit overwhelmed. No worries! In this episode, I’m […] The post Answers to FAQs About Holiday Jewelry Marketing appeared first on Jewelry Marketing Consultant & Branding Expert ..read more

Episode #303 – “How to Leverage “Micro Moments” in Jewelry Marketing” Learn more about JOYDECK: https://myjoydeck.com/ Get the FREE Content Repurposing Masterclass: https://www.myjoydeck.com/masterclass Welcome to Episode #303. I want to talk about micro-moments in marketing! In marketing, “micro-moments” refer to the small instances when consumers turn to their devices to act on a need, whether […] The post How to Leverage “Micro Moments” in Jewelry Marketing appeared first on Jewelry Marketing Consultant & Branding Expert ..read more

Episode #302 – “How to Pivot Jewelry Marketing For Rising Gold Prices” Learn more about JOYDECK: https://myjoydeck.com/ Get the FREE Content Repurposing Masterclass: https://www.myjoydeck.com/masterclass Welcome to Episode #302. I want to talk about gold prices! As I’m recording this episode, the price of gold is over $2,500 per ounce. With gold prices continuing to soar, […] The post How to Pivot Jewelry Marketing For Rising Gold Prices appeared first on Jewelry Marketing Consultant & Branding Expert ..read more

Episode #301 – “Jewelry Marketing Lessons From the Summer Olympics” Learn more about JOYDECK: https://myjoydeck.com/ Get the FREE Content Repurposing Masterclass: https://www.myjoydeck.com/masterclass Welcome to Episode #301. This episode is airing on the same day as the closing ceremony of the 2024 Summer Olympics, and I wanted to share some thoughts on the intersection of jewelry, […] The post Jewelry Marketing Lessons From the Summer Olympics appeared first on Jewelry Marketing Consultant & Branding Expert ..read more