Episode #267 – “Boost Instagram Engagement for Your Jewelry Brand” Welcome to Episode #267. Today, I want to talk about how you can use Instagram as a customer experience channel. Using Instagram in this way is like turning the popular social media platform into a digital space where your business can interact with fans and customers in various engaging and friendly ways. Imagine Instagram as a lively market where businesses set up colorful stalls (their Instagram profiles) to display their products and interact with people walking by (their followers and potential customers). Unfortunately ..read more

Episode #266 – “How to Filter and Prioritize Jewelry Marketing Ideas” Welcome to Episode #266. Today, I want to dive into the process of sifting through your jewelry marketing ideas and zeroing in on those with the most potential to positively impact your business. In Episode #265, we explored the importance of consistency in marketing. Consistency isn’t just about being regular; it requires focused effort, dedication, and strong belief in your approach. It’s common to feel enthusiastic about a multitude of ideas, eager to try them all. However, it’s crucial to recognize that attempting ever ..read more

Episode #265 – “How (and Why) to Stay Consistent With Jewelry Marketing” Welcome to Episode #265. Today, I’m eager to chat about the importance of staying consistent with your jewelry marketing. I’ve noticed that around this time each year, a lot of the Sparklers out there, maybe you, start to feel the pressure of the holiday season and get this urge to switch things up drastically to make a splash. But let me tell you, now’s not the time to ditch what’s been working for you out of anxiety or fear. The holiday frenzy is no excuse to toss your marketing plan out the window, and really, it’s n ..read more

Episode #264 – “Uncover the Story for Your Jewelry Brand” Welcome to Episode #264. Today, we’re diving into the importance of storytelling in your jewelry collections and products. I often encounter jewelry entrepreneurs who create products simply because an idea struck them, they want to make something pretty, they had a specific gemstone to utilize, or they identified a market opportunity. Yet, none of these factors inherently create a compelling story. They lack the depth and dimension necessary to elevate a product beyond a mere commodity. We must remember that jewelry, while desirable ..read more

Episode #262 – “Getting Curious About Your Jewelry Marketing” Welcome to Episode #262. A common misconception I’ve observed among jewelry business owners is the belief in a single magical answer. They often feel that by following a specific X, Y, Z formula, they’ll achieve their sales targets seamlessly. However, the reality is far from it. There isn’t a one-size-fits-all solution for success in the jewelry business. Through my interactions with diverse clients within this industry, I’ve realized that everyone’s journey to success is unique. The key is to navigate and discern this path, idea ..read more

Episode #261 – “Serving Your Customers Through Jewelry Marketing” In Episode #261, our discussion will focus on the art of serving your customers – and how that can be done through effective marketing. Often, jewelry business owners assume their customers already know their preferences and shopping techniques. However, it’s your role to act as knowledgeable guides. By leveraging innovative marketing strategies, you can assist your customers more effectively, not only meeting their needs but also advancing your own business objectives. We’ll be looking at this topic through the lens of Hilary ..read more

Episode #260 – “The Power of Surprise in Jewelry Marketing” In Episode #260, we’re diving deep into the art of surprise in jewelry marketing and its power to skyrocket customer engagement. I totally get it—grabbing the attention of your audience, let alone your loyal customers, is no walk in the park. So, how can you make them sit up and take notice? The good news? No need to break into a dance routine on TikTok. Seamlessly weave surprise into your everyday marketing narrative. And the best part? You can customize this element of surprise to fit your brand’s unique story and ethos. So let’s ..read more

Episode #259 – “Strategies for Marketing Custom Jewelry” In Episode #259, we’ll delve into the strategies for marketing custom jewelry. Whether you handcraft unique pieces or deal in mass-produced items, the term “custom” can range from entirely bespoke creations to personalized versions of pre-existing designs. Given today’s consumers’ desire for unique experiences and personalized possessions, providing a tailored jewelry experience can significantly boost your jewelry brand’s potential. As the holidays approach, emphasizing custom jewelry offerings becomes more important than ever. In a s ..read more

Episode #258 – “The Role of Drops in Your Jewelry Marketing Strategy” In today’s Episode #258, we’re diving deep into the world of “drops” and how they can be a game-changer for your jewelry marketing strategy. Drops, which refer to releasing products in limited quantities or for a limited duration, can create a sense of urgency and scarcity. This approach can be instrumental in compelling your audience to make prompt purchasing decisions. For those already utilizing the drop model, we’ll discuss advanced tactics to enhance the success of your releases. By fine-tuning your strategy, you can ..read more

Episode #257 – “Synergy in Sparkle: Where Merchandising Meets Jewelry Marketing” In Episode #257 today, we’re chatting about how to blend merchandising with jewelry marketing, especially for spotlighting your jewelry brand in the most effective way possible. Some of you Sparklers may not fully realize how your products, and the way you show them—be it online or in an actual store—can either make or break your jewelry marketing. It’s super important to remember: merchandising and marketing kind of need each other to shine. While merchandising aims to sweeten the customer experience and produc ..read more