Anyone who is working in ecommerce will know how complicated it can be to measure where customers truly come from and how they’ve gotten to the point of becoming your customer. Far from simply waking up one morning and going straight to a website to make a purchase, most consumers have a far more complex journey than that. It’s no longer even as simple as reading a few buying guides, checking reviews and then checking out either.  In fact, recent insight from Google shows just how complicated the path to purchase is in 2024. Let’s take a look at some of the key statistics: 60% of consume ..read more

Nobody knows your products like you do. And the knowledge that you hold can be used to drive new people to your site and convert them to customers with a bit of work on your ecommerce website blog.  I am a HUGE advocate of using your website to educate your customers and help them to make the best buying decisions. So in this guide, I’ve outlined a practical approach to writing buying guides that win customers through a range of channels, with a particular emphasis on SEO. Consumers make lots of searches now before buying a product, particularly one where there are lots of options or whe ..read more

What's in this round up? For anyone looking to get a client or their own brands/websites in the press, media enquiry services can be game changing. In short, they work by connecting businesses or experts with journalists looking for expertise or product that the said businesses might have. For example, a journalist who isn’t medically qualified but who has been commissioned to write a piece on cancer risks, is likely to need someone medically qualified to comment. A journalist commissioned to write about divorce may want a family solicitor to comment on some of the legalities. And very o ..read more

Oftentimes, tiny businesses have to play smart to be able to compete. Your brand is your story, your identity, and your promise to your customers. But how do you amplify this brand without draining your wallet? Read on as we cover some savvy tips to help tiny businesses boost their brand on a budget! Understand Your Brand Personality First and foremost, get a grip on who you are as a brand. Are you the friendly local baker who knows every customer by name, or are you a tech whizz offering sleek, cutting-edge solutions? Your brand personality should reflect in every aspect of your business – f ..read more

We live in a competitive environment. Every day, hundreds of new businesses open while hundreds of others die. The difference between remaining in the market or having to close your doors is usually having a clear path on a strategy plan but also a good eye for opportunities that you might come across during daily business life. With that in mind, we selected some easy-to-implement strategies that can help enhance your sales and allow you the resources you need to keep growing. Read on to discover a range of effective tactics that can take your sales to the next level. Vending Machines ..read more

The ability to gather, store, and analyse vast amounts of data from the market landscape has opened doors to new opportunities and approaches in decision-making within sales and business in general. Analysing historical data, trends, and patterns has become an indispensable tool for understanding the market context, anticipating changes, and optimising sales strategies. The Role of Historical Data in Decision-Making Historical data provides a perspective on the business’s evolution over time. By examining past data, patterns, trends and fluctuations can be identified, revealing valuable insig ..read more

In today’s fast-paced and ever-evolving business landscape, marketing teams face the challenge of staying adaptable and responsive to changing market dynamics. As organisations strive for increased efficiency and productivity, traditional project management approaches may fall short in meeting the demands of the modern marketing landscape.  This is where agile team management comes in – a strategy that has gained momentum in recent years for its ability to foster adaptability, promote transparency, and drive results. In this article, we delve into the benefits of agile team management in ..read more

incredibly useful to use jargon to communicate with others who already know the industry well. But it is rarely useful to cram a marketing campaign full of words that are unfamiliar to a general audience. As such, it’s often best to avoid technical jargon in marketing communications, no matter what your industry or the message you want to convey.   Why should you avoid jargon in marketing? Every industry has jargon. In poker, technical players will often describe a hand using terms like expected value, equity and counterfeiting – jargon that you might also find at an investment firm. For ..read more

The key principles of UX design UX design. Get it right and you’ve got a product on your hands that solves a problem, that people can use effectively and that your users will love. Get it wrong (or even disregard it altogether) and you could be spending a whole lot of time and money on creating something that simply isn’t fit for purpose. While we can’t give you a full “how to do UX design,” in a single article (the experts will tell you – it takes lots of research, studying and experience) we can help you get to grips with the basic principles. The top design principle of UX design is, of cou ..read more

Influencer marketing. A few years ago it might have been mistaken for yet another marketing buzzword that would buzz off after a few months. And while many still have their reservations about influencer marketing, there’s no denying the significant investment businesses are making in this area. And it’s not just about collaborations with celebrities either. Micro influencers (those with fewer, though potentially more engaged) followers are enjoying some of the investment into this space. But how much is being spent? Is this area growing? What are the statistics around fake followers? And wha ..read more