Marketing Week
29 FOLLOWERS
Marketing Week has been at the center of the marketing industry for more than 40 years, giving us unrivaled authority, trust, and integrity. The magazine offers the latest marketing news, opinion, trends, jobs, and challenges facing the marketing industry. We are here to provoke debate about the biggest questions in marketing, the stuff that is important, and that elevates marketing as a..
Marketing Week
1w ago
Is a lack of financial savvy holding marketers back from ascending to the top jobs in business ..read more
Marketing Week
1w ago
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet ..read more
Marketing Week
1w ago
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else ..read more
Marketing Week
1w ago
Wise has driven much of its growth to date through word of mouth, but having evolved its proposition, the international banking platform believes now is the time to launch its first global brand campaign as it looks to build awareness ..read more
Marketing Week
1w ago
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC. ..read more
Marketing Week
1w ago
Sainsbury’s reported higher than expected profit growth and increased optimism for its Nectar loyalty proposition, which it says is strengthening its retail media offer ..read more
Marketing Week
1w ago
Unilever is aiming to grow its brands through innovation that “scale and build categories”, rather than simply delivering “new news ..read more
Marketing Week
1w ago
People’s view of their personal finances improves in April but hides a general flatness to consumer confidence that is taken a while to shift ..read more
Marketing Week
1w ago
The FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels ..read more
Marketing Week
1w ago
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Elon Musk sacking Tesla’s 40-strong marketing team to McDonald’s shining a light on the power of ‘stillness’, it’s been a busy week. Here is my take ..read more