Q&A: LinkedIn UK Head of Brand Marketing Zara Easton on Gen Z engagement strategies
Mobile Marketing Magazine
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1M ago
Mobile Marketing Magazine sits down with LinkedIn UK’s Head of Brand Marketing, Zara Easton, to discuss Gen Z engagement and AI integration, successful brand marketing strategies and how brands can ..read more
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Vitabiotics launches TV ad for Pregnacare
Mobile Marketing Magazine
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1M ago
Vitabiotics has launched its latest TV advert in the UK for its pregnancy supplement brand, Pregnacare. As a result, the 30-second creative, directed by One Represents photographer and director Billie ..read more
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WATCH: EE teams up with footballers to launch ‘Support. It’s In Your Hands’ campaign
Mobile Marketing Magazine
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1M ago
EE has launched its ‘Support. It’s In Your Hands’ campaign with the help of footballers Harry Kane, Mary Earps, Rachel Corsie, Sarina Wiegman, Bukayo Saka and Dion Charles. The campaign ..read more
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Who is Vodafone UK’s new CEO Max Taylor?
Mobile Marketing Magazine
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1M ago
Vodafone has announced the appointment of Max Taylor as its new CEO. Taylor, who currently holds the position of Chief Commercial Officer, will take over from Ahmed Essam in his ..read more
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Snap launches sponsored AR filters
Mobile Marketing Magazine
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1M ago
Snap has launched sponsored AR filters, allowing advertising partners to reach 800 million monthly active users worldwide. Combining new Sponsored AR Filters with its existing Sponsored Lenses (pre-capture AR), the ..read more
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WATCH: Matalan launches multi-million brand campaign in latest value push
Mobile Marketing Magazine
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1M ago
Matalan has launched a multi-million-pound brand campaign, “We get you, and we’ve got you”, which centres around the brand’s family approach. In partnership with McCann Manchester, the campaign runs across ..read more
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What to expect from Future of Mobile Festival’s Mobile & App Masterclass?
Mobile Marketing Magazine
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1M ago
Next month [24 April 2024], industry experts will gather in Berlin at the Future of Mobile’s Mobile & App Masterclass, offering invaluable insights into overcoming key challenges and maximising opportunities. The ..read more
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Who is leading the discussion at Masterclassing’s Social and Influencer Masterclass?
Mobile Marketing Magazine
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1M ago
The Red Carnation Hotel Collection (RCH) Head of Social Media, Molly Peel, has been announced as Masterclassing’s Social and Influencer Masterclass keynote speaker. Taking place in London on 23 April ..read more
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UK govt to invest £1.5m to drive investment to ‘superpower’ tech
Mobile Marketing Magazine
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1M ago
The UK government has launched a new campaign aimed at driving up investment opportunities in scale-ups. The ‘Science and Tech is our Superpower’ campaign from the government aims to target ..read more
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LinkedIn launches new Thought Leader Ads
Mobile Marketing Magazine
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1M ago
LinkedIn has announced the expansion of its Thought Leader Ads’ capabilities, allowing advertisers to sponsor content from any member, not just employees. The move, which is set to be rolled ..read more
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