If you’ve read my blog on the top three tools for SEO, you know how much I love Google tools like Google Search Console. The biggest benefit of using these tools is that the Search Console is free, and all other SEO tools use the information from Search Console. So, I’ve got this guide to Google Search Console for SEO to help you understand why I love using this tool. So, let’s dive deep into using Google Search Console’s reports and data to boost your site’s search traffic. I’ll show you the bones of Google Search Console (GSC) so you can dig out all the data to boost your site’s SE ..read more

G’day petrepreneurs! Strap yourselves in for a ripper ride into the world of Google Analytics – a toothy tool you can use to transform your SEO from a walk in the park to a winning streak at the local dog show! Whether you’re a seasoned pro or a newbie pup, I’ll guide you through how to use Google Analytics for SEO from solidifying your SEO campaigns by setting up SEO reports to how to use Google Analytics to improve your SEO strategies. I’ll take you through how setting up Google Analytics will help you improve your online presence and fetch more traffic to your website. Getting started with ..read more

Welcome, petpreneurs! Are you ready to embark on a tail-wagging adventure into the world of content pillars? Like a trusty leash guides your furry friend on walks, content pillars are the guiding principles for your pet business’s content strategy. In this blog post, we’ll sniff out what content pillars are, why they’re vital for your business’s success, and how you can unleash their power to attract, engage, and delight your audience. So, grab your favourite squeaky toy and let’s dive in! What are content pillars, and why are they important? Imagine content pillars as the sturdy bones that su ..read more

In the fur-raising world of pet care, the arrival of big dogs like Coles (Swaggle) and Ikea might make small businesses bark up the wrong tree. Just like they may have done after Bunnings moved into the field in early 2023, when they announced an expanded category that features close to 1,000 pet products. But fear not. Pet industry competition isn’t a time to be concerned about because beneath the surface lies a treasure trove of opportunities waiting to be unleashed. Coles has been teasing its foray into selling products for pets under a new brand, Swaggle, which they’ve been advertisin ..read more

In the wild world of digital marketing, keeping your tail wagging ahead usually means embracing the latest tech trends. Well, the last year or so has meant everything AI (or artificial intelligence) related. Whether talking about AI chatbots, writing assistants, or art, there have been constant discussions about how AI can be used in any business. When it comes to AI for SEO (search engine optimisation), there are more than a few things to consider. If you’re looking to fetch the best new customers in your pet business and heard AI can help, look no further. Together, we can fly past using AI ..read more

In a world where digital dominance reigns supreme, artificial intelligence (AI) is the not-so-secret sauce behind many successful businesses. And guess what? The pet industry is no exception! Creating a brand presence demands effective content marketing and consistently crafting engaging content. As a busy business owner, finding time for this can be ruff, especially when quality content writers may not fit the budget – that’s where AI writing tools step in to lend a paw! Cracking the code of how AI writing tools work for your pet business Just like a well-trained pup, AI writing tools come in ..read more

In today’s digital age, having a paw-some online presence is crucial for pet businesses to thrive. With Shopify reigning as one of the top e-commerce platforms and most commonly used website builders for pet brands, mastering Shopify SEO becomes essential for ensuring your products fetch the attention they deserve in the vast online market. Join us as we fetch the basics of SEO for Shopify and unleash the power of online visibility for your pet business! Step 1. Optimise your Shopify site structure A solid site structure lays the foundation for effective SEO. Ensure your Shopify site is organi ..read more

When mastering the art of SEO (Search Engine Optimisation) in the vast jungle of the internet, finding the right keywords is like teaching a dog a new trick – it takes patience, strategy, and maybe a treat or two. Or, like choosing the perfect treat for your furry friend – it requires thought, consideration, and a little tail-wagging excitement! But what exactly should you be looking for when conducting keyword research to boost your website’s visibility? So, let’s dig our paws into the dirt and unleash the secrets of savvy keyword selection for SEO success. 5 factors to consider when doing SE ..read more

As pet lovers and business owners, a pawsome website is crucial for your pet-centric enterprise. But with so many website builders, how do you choose the right website builder for your pet business? Don’t worry; I’m here to lay out the pros and cons of the five most popular website builders in the market to help you decide. I’ll consider the impact or access to search engine optimisation options, the usability and ease of customisation for you, the user and any other important aspects. DISCLAIMER: I will confess, however, that I am a die-hard WordPress lover, and this is always my number one c ..read more

If you’d asked me 10-15 years ago what website builder or content management system I preferred, I’d be lost to name any of the major players as the business I was working for had a self-built one. Then, I moved to a company running off WordPress. I wouldn’t say it was love at first sight, but I haven’t fallen for any other option that has been released since. To be fair, the first time I interacted with WordPress, I was overwhelmed, just like any other person who has never looked into the bowels of a website. Add to this, the dev team at my work hacked some extras into the WordPress setup, so ..read more