In this episode of the Pet Marketing Podcast, we delve into the art of storytelling through brand photography. Join Skarlet as she sits down with seasoned pet photographer Michelle Conner to explore how visual narratives can elevate your pet business. Discover the key elements of a compelling brand photo, how to choose the right photographer, and tips on styling, location, and composition. Whether you’re a pet store owner, a dog groomer, or running a veterinary clinic, learn how to create a cohesive visual story that resonates with your audience and drives your marketing efforts forward. Li ..read more

The idea of planning ahead has been around since man started thinking about his future. The first time he pulled out a map and traced his finger along an imaginary line, he was planning for tomorrow. Even though we’re more sophisticated at it these days, most people are still terrible at actually achieving the goals they plan for themselves. That’s because they don’t have a system in place to train their brains to make the right priorities. We need to do better — much better! Research shows that the average person only achieves their goals about 10% of the time. We like to spend time planni ..read more

As a pet business owner, developing a solid marketing plan is essential to the success of your business. Unfortunately, it can be challenging to market your business in today’s world, especially with the constant changes in social media platforms. However, there are simple steps you can take right now to enhance your pet business’s marketing. In this blog post, we’ll delve further into each step and discuss how they can benefit your pet business. We’ll discuss how you can audit and review your existing strategies, how to create a STOP list to set aside time for new ideas, how to review your da ..read more

Instagram’s Algorithm Change: What it Means For Your Pet Business Social media is an incredibly influential tool for businesses today, and Instagram has become one of the most popular and essential platforms for expanding your brand. As a result, constant algorithm updates have become commonplace and something that businesses need to stay on top of. One of the most significant algorithm changes to date is the platform’s shift to become more video-based. In recent years, Instagram has been pushing video content increasingly, a deviation from its roots as a photo-sharing app. This push towards v ..read more

In this episode, I talk with Kati Keyes, brand strategist and owner of Max Pet Marketing. Kati has been in pet industry sales and marketing for over 10 years now. She’s worked with thousands of pet businesses and leverages her degree in psychology to identify costly mistakes and build a clear strategy roadmap to success. She’s joining me today to talk about what a brand strategy is and why it’s important. Listen To The Episode Episode Overview What a brand is (and isn’t) What should every pet business know about branding? Common branding mistakes How to figure out what branding will resonate ..read more

In this episode, I talk with Jessica Bay, the founder and designer behind Template for Pet Pros, a Canva template membership providing dog brands with social media graphics. Jessica helps dog brands and pet industry social media managers put an end to social media burnout by providing time saving Canva templates so they can grow their reach and engagement without the stress of constant content creation. We talk about creating and running our respective Canva templates memberships, why Canva is such a powerful content and design tool, and how to make the most out of it for your pet business. Li ..read more

In this episode, I talk with Lorne Sederoff, VP of Channel Partnerships with Search Kings, about the newest Google feature coming to the pet industry and how you can capitalize on it for your business. If you’re a licensed professional, getting the “Google Screened” badge can help verify to customers searching for services that you’re someone they can trust. This badge is verification that Google has screened your profile and verified your credentials. Listen To The Episode Episode Overview How traditional Google PPC ads work How the new Google Local Service ads are different from PPC ads Ho ..read more

Having a solid content strategy is a big key to success or failure on social media. But there are also small tweaks you can make to increase your chances. In this episode, I share 11 helpful tips for growing your pet business Instagram account. Each of these tips stands alone and any one of them can move the needle if you implement it effectively.  Listen To The Episode Episode Overview Little tweaks can make a big difference Optimize your bio Research your hashtags Research best performing posts Being personal Use video with a 3 second hook Save what inspires you Tell your story B ..read more

In this episode, I talk with Tori Mistick, the single dog mom behind Wear Wag Repeat, about how she’s increased her website traffic by as much as 5x using Pinterest. I’ve been a fan of Tori’s for a long time now. She’s a “must follow” creator for dog moms, pet bosses, and anyone who (like me) feels a like lost in the world of Pinterest. Tori shares some real gems in this episode about how Pinterest works differently from other social media platforms and why it’s the single most valuable channel to drive traffic to your pet business website. Listen To The Episode Episode Overview Why your pet ..read more

I’m so excited to share my new podcast with you! The last few days I have been buzzing like a 10-year-old the night before her birthday. I’ve been wanting to start my podcast for over a year now, and it’s taken up to this point to take that apprehensive leap of faith. Was I terrified to start a podcast when talking to other people takes up WAY too much energy, and I say um as much as breath? Hell Yes. Did I do it anyway? Absolutely. I cannot express how much I am looking forward to sharing this amazing journey with you and any other listeners who join us along the way. In the first episode of ..read more