Spring is on its way, with the first official day landing on March 20, which means Easter is just around the corner. This bunny holiday is one of the biggest retail holidays of the year, and the pet care industry is no exception to that rule. According to a recent survey, the average American pet owner spends $111 every month on their pet. That’s $13,320 in the average 10-year lifespan of most cats and dogs. That’s not even counting the average $176 that is spent on the adoption fees and supplies initially purchased when the pet was brought home.  There is a lot that can be done to le ..read more

How easy is it for you to say “no” to business opportunities that come your way, but aren’t quite aligned with your goals or priorities? How confident are you in addressing customer/client concerns or requests that go beyond the standard expectations of your pet business?  When you’re a business owner (especially if you’re a small shop with only a few employees), it’s easy to end up exhausted, overwhelmed, and overworked – but setting boundaries as a pet business owner can help. After all, you are your brand’s greatest asset – you must take care of yourself, and not just your brand. Whi ..read more

Business Owner Self-Care in the American Work Culture   I was in my late twenties when Fibromyalgia decided to bless me with its oh-so-lovely, never-ending presence.  I was a few years into my freelancing career, juggling clients while learning to manage and mitigate the long list of symptoms that I was now dealing with on a daily basis. It was a frantic time. It was a stressful time. Working six or seven days each week, for about eight to ten hours each day, was not uncommon.  During a visit, my best friend at the time looked at me for a long moment before saying, “You need t ..read more

Successful pet business content marketing requires a strong sense of your brand’s purpose, of the WHY.  Content pillars help your pet brand stay focused and give your content strategy a solid SEO foundation.  Who is your ideal audience? For whom are you creating the content on your pet business website?  It’s only after you know these answers that your pet business content pillars can start to form.  First, you need a deep understanding of your brand’s target audience – this is referred to as the “buyer persona(s).” Then, you can create the content pillars that will ..read more

Imagine: Nearly every person who visits your pet care business website makes a purchase. Not in a day. Not in a week. But, during that very same visit as they move through your pet retail content marketing funnel. Wouldn’t that make life a quadrillion times easier and help you exceed your brand growth goals? Continue reading to learn: What a pet retail content marketing funnel is The ideal type of content for each stage of the marketing funnel Content that attracts pet owners Content that engages website visitors Content that serves customers     What is a Pet Retail Con ..read more

Valentine’s Day 2023 Marketing for Pet Retail Brands   Being in my early thirties, it’s safe to say that I have quite a few Valentine’s Days behind me now. However, the one I remember most fondly is a couple of years ago. February 14 was typically just another day of the year for me. But, this year, I put together a gift basket for me to enjoy with my cats. To celebrate Valentine’s Day, they enjoyed fancy salmon dinners with catnip garnish and cuddled up on the couch with me to watch movies as I crocheted. The day had absolutely nothing to do with crushes and romance, but there was plenty ..read more

Leveraging the Power of Hyperlocal Content Marketing for Veterinary Clinics   All veterinary clinics want to build a long-term, loyal client base. Watching the adorable puppies and kittens grow up, bringing a furry family member back to full health from the grips of serious illness, and educating new owners on proper care for their pets are just some of the rewards that come with running a veterinary clinic. At the same time, client acquisition is a challenge – and one that can be costly. In fact, getting more clients in the door is something nearly every veterinary clinic faces. In today ..read more

How Does the Google Helpful Content Update of Dec. 2022 Impact Content Marketing?   Search Engine Optimization (SEO) is a constantly evolving sector of digital marketing, one with developments, best strategies, and growth that continue to change as the years and the number of internet users climbs. What was once heavily focused on link-building may have shifted focus entirely. So, what is expected to be new for SEO in 2023? We’ll take a look at a series of SEO changes under the new Google Helpful Content Update that are likely to disrupt pet care marketing, why they’re implemented, what t ..read more

Why Pet Care Businesses Need Content Marketing   Your pet care business website needs a blog. This has been a statement of fact since about 2003, when businesses started having websites. It may also be the one facet of digital marketing that has remained unadulterated and unchanged throughout that time. Did you know that regularly publishing blog posts can increase the number of visits to your pet care business website by several thousand percent? It’s true – if it’s done right.     What Every Pet Care Business Owner Needs to Know    Pet care business marketing has ch ..read more