Imagine this: Your DREAM client is browsing and scrolling to find the best pet-friendly restaurants in her area. All of a sudden, a beautiful and eye-catching blog post graphic catches her eye. It answers the EXACT thing she was looking for. So, she clicks on it. Immediately, she’s drawn in by the content. She consumes the entire blog post and realizes about 30 minutes later that she’s read through a crazy amount of your blog posts and bookmarked or pinned about half of them to come back to later!  Because of how much she loves your content, she decides to follow you on Instagram to ch ..read more

I will be the first to admit that NO, I repeat, NO website platform is perfect. Every one has different advantages and limitations. After working and experimenting with several different platforms, I ultimately chose Wix as the sole website platform to use for my website design clients and website template students. For some reason, choosing a website platform has become a polarizing topic for many pet industry professionals, so I wanted to make a list of the top reasons why Wix works SO well for small pet businesses. But first... a disclaimer and my overall recommendation you won't often s ..read more

Raise your hand if you feel that marketing your pet business is exhausting and overwhelming (I’m raising my hand over here, too!). There are endless platforms to consider and ‘be consistent’ on: Facebook. Instagram. Snapchat. TikTok. Trends. Pinterest. Google Business Profile. Linkedin. Email. Newsletters. Blog. Facebook Ads. GoogleAds. Booking Software Emails. Yikes! How in the WORLD are we supposed to figure out what apps we should be on, where we should be spending our ad dollars, how we should spend our time, and what we should even say on all of these platforms?? Pet Marketing Unleashed i ..read more

So you’ve been dog training on the side for a while now but don’t have a strategic, professional logo to expand your brand awareness in your community? Or, perhaps you’ve been in business a while but you’re not super proud of your current branding? You start searching on Google and realize so many of these dog trainer logos are the same. Unfortunately, a lot of budget sites for logo design do not include trademark or copyrightability, which means your ‘designer’ can reuse your designs over and over again. I can’t tell you how many times we’ve seen clients come to us with logos that are repeate ..read more

Business partnerships in the pet industry are one of those things that sound super simple in theory, but when it actually comes down to forming those partnerships AND knowing what to include as part of the exchange, a lot of pet business owners struggle. A lot of times, they end up shying away from the partnership OR end up forming an unhealthy or un-beneficial exchange. Personally, when I worked for a doggie daycare and boarding facility, my boss had us go all around town handing out treats, brochures, and business card to practically every business in a local radius. But what that did was ma ..read more

Your pet business website is live and running, but you’re not getting the web traffic you wanted. Everyone keeps telling you to blog, but there’s just one problem... You don't know what to write about. You don't think you're a good writer. And, you don't necessarily understand how it can truly help your traffic or get you more clients. How does typing up a bit of content about random topics help my business? As a result, you end up avoiding blogging altogether because you feel it's to dang complicated. But, Pet Marketing Unleashed is here to say it doesn't have to be that complicated, you don ..read more

You may think this blog post will offer unique tidbits and nuggets on the most creative pages you can have on your website. Sorry to burst your bubble, but…. We’re staying basic. For good reason. Google truly likes to see standard website pages, and you’ll see why as we go through each page below. We’ll also address some pages that like to creep up in the pet industry that we don’t think are necessary for your website in MOST cases. The bottom line is… stick to the basic, most standard pages you already know and expect when you go to a service business website. Let’s get into the pages, shall ..read more

If you’re an avid Instagram lover, hang with me for a second. Hear me out before you X out of this page. If you’re getting dragged down with Instagram burnout, this post is for you. Because I’m RIGHT there with you, my friend. If you’ve been scrolling the gram lately and seeing other entrepreneurs LITERALLY deleting their Instagram and/or closing down their businesses BECAUSE of the endless stress of producing content after content, it’s because there’s a problem here. And I’m not going to lie and say I’m not dealing with this, too (definitely not closing my business though!). Perhaps this blo ..read more

Yes, pictures of dogs and cats can obviously be great to post on your pet business Instagram feed. But, that's simply not enough, nor is it the only type of content you should be producing for your audience. Creating high-quality and engaging content can be challenging and time-consuming, especially when you've been used to just posting the same sort of posts over and over. So, I went ahead and crafted 33 ideas for creative Instagram posts (with examples) that can help drive loyal followers, create engagement, and produce...ta da...ACTUAL paying clients for your pet business. Because, let's be ..read more

It’s that time of year! Whether you’re planning on shopping for Black Friday, Small Business Saturday, or Cyber Monday, we’ve got something just for the pet business owners out there. Things like memberships, guides, courses, and so much more, we’ve got all the scoop below. Make sure to bookmark or Pin this page, so you can come back to it throughout the upcoming week or two as we’ll be adding and updating more deals as they go live! I know you’re here to shop, shop, shop, so without further adieu, let’s get to the deals, shall we?! Here’s our master list of the best pet industry experts offe ..read more