SEO—It's a confusing and mysterious concept, right? Many small, local pet businesses find it overwhelming, but it doesn’t have to be! In ..read more

In this interview, I talked to Michelle Kline about the power of niching down and building marketing momentum in the pet industry. If ..read more

Are you constantly hearing about the importance of a marketing strategy but have no idea where to begin? If you're feeling overwhelmed by ..read more

Is your website failing to convert visitors into clients? You’re not alone. Many pet business owners are struggling with this very issue ..read more

As a pet business owner—whether you're a pet sitter, a doggie daycare owner, or a dog trainer—it's crucial to recognize the true value of ..read more

Are you pouring your heart into your pet business but not seeing the results you hoped for? Maybe you're keeping up with branding ..read more

Remember the phrase, "Keep your friends close & your enemies closer?" While it’s an interesting concept, in the pet industry, there’s no ..read more

When you think of branding, what usually comes to mind? Perhaps it’s logos, colors, and catchy taglines like the iconic red and yellow of ..read more

As pet business owners, we feel pressure to be visible constantly. We want to ensure we are seen by our ideal clients, right? But what ..read more

Every web designer has their own process, investment, design style, platform, etc. So how are you supposed to know who to choose?? My advice? Don't make your decision based on the smaller details (i.e. how long it takes, how much it costs, etc.). You can work around most of those in so many ways, even if you think you can’t. Instead, I recommend seeing which designer you align with the most. Will you work well together? Do you like their design style? Do they seem to actually care about your business? Do they know your business model? Are they talking strategy and MORE than just their desig ..read more