Preferred Magazine » Watches
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Preferred Magazine's Watches section offers a blend of watch reviews, brand profiles, and industry highlights. Discover articles on luxury timepieces, watch trends, and interviews with watch experts. The blog aims to provide a luxurious and informative reading experience for watch enthusiasts and connoisseurs.
Preferred Magazine » Watches
7M ago
How do you capture over 190 years of watchmaking history in one collection? The Longines Master Collection 190th Anniversary timepieces celebrate almost two centuries of horology with meticulous craftsmanship, elegant design and technical innovation. This trio of timepieces are available in both stainless steel and gold. Collectors take note: the 18-carat yellow gold and rose gold syles are presented in a limited, numbered edition of only 190 pieces.
Throughout its history, Longines has been defined by a succession of technical and aesthetic innovations that reflect the ambitions of ..read more
Preferred Magazine » Watches
8M ago
WRITTEN BY ALEX JACKSON
With centuries of watchmaking expertise, Longines has played a pioneering role in a number of technological advances and continues to display an unwavering commitment to innovation. With the launch of the Longines Spirit Zulu Time in 2022, the brand added a new chapter to its already rich history. This year, that modern legend will be complemented with the addition of the Longines Spirit Zulu Time in an ergonomically-pleasing and stylish 39mm case. Featuring multiple time zones, it marks a continuation of Longines’ precision instruments worn by the world’s greatest pi ..read more
Preferred Magazine » Watches
1y ago
WRITTEN BY DARON HALAJIAN
AP ENCHANTS THE WATCH WORLD YET AGAIN WITH DAZZLING DESIGNS
Audemars Piguet is the trailblazer and the trendsetter when it comes to luxury timepieces. The brand is synonymous with exquisite craftsmanship that is instantly recognizable. APs have a unique gravitational pull that makes the brand stand in its own class. The watchmaker’s exceptional quality and consistency shines through the atelier’s commitment to maintaining curated control over the entire watch making process. To this day, the company continues to remain independent and family owned.
Kicking of ..read more
Preferred Magazine » Watches
1y ago
WRITTEN BY Daron Halajian
AP ENCHANTS THE WATCH WORLD YET AGAIN WITH DAZZLING DESIGNS
Audemars Piguet is the trailblazer and the trendsetter when it comes to luxury timepieces. The brand is synonymous with exquisite craftsmanship that is instantly recognizable. APs have a unique gravitational pull that makes the brand stand in its own class. The watchmaker’s exceptional quality and consistency shines through the atelier’s commitment to maintaining curated control over the entire watch making process. To this day, the company continues to remain independent and family owned.
Kicking off ..read more
Preferred Magazine » Watches
1y ago
WRITTEN BY TERESA GRECO
The relationship between air travel and precision time all began with Orville Wright’s flight of just 12 seconds in 1903, which was about 12 seconds longer than anyone else had managed. Over the years, wristwatches have been inspired by the needs of pilots and sailors. With air travel getting back to normal, let’s look at the relationship between luxury watch brands and airlines.
Rolex GMT-Master
The Rolex GMT-Master is one of, if not ‘the’ world’s most famous symbols of the relationship between watch brands and commercial airliners. Debuting in 1955, as civil av ..read more
Preferred Magazine » Watches
1y ago
WRITTEN BY TERESA GRECO
For almost a century, watches have been displayed and paraded on the wrists of men and women alike, perfected over the years by the most brilliant master watchmakers. Creating something different would require out-of-the-box thinking and ideas free of tradition. The time has come for the longawaited release of CODE41’s latest timepiece: Mecascape – Sublimation One. Twelve years after the original idea was born, the Mecascape has come to life and is reinventing watchmaking codes in an unexplored format. This new watch class offers an unprecedented view of time in its ..read more
Preferred Magazine » Watches
1y ago
WRITTEN BY TERESA GRECO
An uncompromising spirit, Italian ingenuity and design, along with the timeless legend of the globally recognized Lamborghini brand, are the values of Tonino Lamborghini S.p.A Style and Accessories. Twenty twenty-one marks the fortieth anniversary of an Italian brand whose products reflect its founder’s limitless curiosity and eclecticism, Tonino Lamborghini. Distinguishing himself on the Italian entrepreneurial scene for his character and ingenuity, Tonino demonstrates an uncommon audacity in inventing new and innovative products. The brand has reinterpreted innovat ..read more
Preferred Magazine » Watches
1y ago
By Teresa Greco
Aluxury watch is a prized possession built to last a lifetime and then passed down through the generations. A timeless heirloom worn on the wrist tells a story and never ages, much like James Bond. No matter your favourite 007—starting with Sean Connery in 1962’s Dr. No, through George Lazenby, Roger Moore, Timothy Dalton, Pierce Brosnan, and Daniel Craig—Bond has served as an icon for everything from cars to suits to watches.
James Bond has been a character that has been relatable to many over the years due to a “Je ne sais quoi” about him. Daniel Craig himself said, “T ..read more
Preferred Magazine » Watches
1y ago
By Teresa Greco
The third of five limited-edition models of the Tag Heuer Monaco pays tribute to the themes, styles, and trends of the 1990s. In celebration of the popular model’s 50th anniversary, the Swiss watchmaker released five special-edition tributes to the Monaco. Each of the five Monaco watches is inspired by the different decades from 1969 to 2019. When the Tag Heuer Monaco was first introduced on March 3, 1969, watch aficionados around the world had witnessed the very first square and waterproof chronograph in the world, thus changing the face of luxury Swiss watchmaking forever ..read more
Preferred Magazine » Watches
1y ago
By Teresa Greco
Many of the most famous watch brands whose names have been around for years are known for their true craftsmanship. Top luxury brands create timepieces that showcase great design, superior materials, and optimal quality that are manufactured to last you a lifetime. With luxury watches selling for thousands and sometimes even millions of dollars, these timepieces are a real investment. You can rest assured that admired brands like Rolex will not regularly release new models, but instead continue to improve on their classic designs to create new watches with a timeless look. Her ..read more