?️In this episode, we have Rob Bell ? Follow your own vision and creative process - Rob Bell shares how he leaned into following his own inner voice to create what he wanted - and how this transformed his process. By scratching his own itch by writing “where’d you park your spaceship” and integrating another artist interests - he has found a deeper sense of fulfillment and joy in the creative process Exploring the intersection of spirituality and business as Rob shares his experience transitioning from pastor to a diverse range of creative pursuits.  The significance of presence in relati ..read more

?️In this episode, we're joined by Rand Fishkin ? , a leading figure in digital marketing. Rand highlighting his expertise in the industry. They cover the evolving landscape of digital marketing, SEO, and the impact of AI. Fishkin challenges the common belief in AI's immediate transformative role in Google's search operations, emphasizing other influential factors. The discussion explores attribution data loss, AI's role in search experiences, and the future of marketing strategies in an AI-integrated world.  ? Fishkin shares insights on challenges like zero-click searches and the dominan ..read more

  In this episode of the Groundswell Origins Podcast ?️ we have Jason Feifer, the editor of Entrepreneur magazine. We navigate the ever-changing landscape of entrepreneurship and its intriguing intersection with the creator economy. Jason Feifer provides valuable insights into the current state of entrepreneurialism, shedding light on how the era of AI is intricately woven into this dynamic tapestry.   Jason delves? into the transformative nature of media and content creation, emphasizing the pivotal role of content in cultivating relationships and trust within the digital landscape ..read more

? Join Chris Young as he reveals the importance of values with brands.? Chris explains how Walmart embraces a triple bottom line mentality, focusing on ? profits, ? environmental issues, and ? employees. Get insights into their efforts to make a positive impact, from renewable energy initiatives to transparency and goal-setting. ? Tune in to this thought-provoking podcast to explore the intersection of business, sustainability, and ethics. ?️  ?‍? For the past two decades, Dr. Chris Young has dedicated his career to academia, teaching courses and delving into subjects such as ethics, econ ..read more

? This week's guest is Sunny Dublick! Sunny is an outstanding brand strategist who passionately advocates for the seamless fusion of art and science in shaping compelling brands.? Sunny generously shares her unique journey, transitioning from what she humorously dubs an 'accidental entrepreneur' to evolving into a seasoned brand strategist. We deep dive into the pivotal role of brand strategy and marketing in the ever-evolving landscape of contemporary business. Sunny underscores the paramount importance of creativity, meticulous research, and genuine human connections within the realm of bran ..read more

? In this episode our guest expert Is the witty, social media strategist, and esteemed author Annie Schiffmann who simplifies social media sustainably. ? A common feeling among marketers, creators and, entrepreneurs is that social media is hard, and overwhelming. This episode is a deep dive ? into her distinctive approach that is designed around your strengths. Annie shares her framework for strategically deploying social media, and details examples from her book 'Simple Social Media.' On how to scale meaningful growth elegantly. Annie unfolds the narrative of her unexpected transition from an ..read more

In this episode featuring Maja Voje, a distinguished author specializing in Go-To-Market (GTM) strategies. Maja delves into pivotal topics such as the indispensable role of product-market fit, the significance of meticulous customer research, navigating the intricacies of diverse market segments, and the paramount focus on delivering tangible value to clients. Maja sheds light on the potency of the "beachhead strategy" and underscores the critical nature of real-world trials to ascertain the 'willingness to pay' for innovative offerings. Notably, she advocates for capitalizing on existing dema ..read more

Get ready for an enlightening podcast episode featuring Paco Underhill, the author of "How We Eat.",”What Woman Want”, and “Call of the Mall.” As a leading expert in consumer behavior, Underhill has transformed our understanding of how people interact with products and spaces. Tune in as we explore his insights into consumer habits, backed by a wealth of research and real-world observations. Don't miss this chance to gain valuable perspectives from Paco Underhill on decoding the intricacies of consumer behavior. “Why aren't we changing the music to be able to match the demographics of who's in ..read more

Meet Jay Acunzo today’s episode guest talking about how not to market more, but to matter more thru content that resonates with your audience and gets a response and ultimately results.  "The ability to resonate is itself a craft. It's a skill and we ought to be focused on that because that's where our results come from.” - Jay Acunzo   He is a renowned speaker, podcast host of Unthinkable with Jay Acunzo, and the author of Break the Wheel. He is a coach and consultant to increase your impact without increasing your budget. His resonance gets results approach is Jay's incredible tale ..read more

Stop Sea Floor Strip Mining. Save The High Seas and understand how critical it is to protect the oceans from Deep Sea Mining. https://SaveTheHighSeas.org NY Times best-selling author and ocean advocate Susan Casey. We go deep into the abyss talking about lessons from the ocean! Her newest book The underworld is a odyssey of her adventures exploring the depths of our beautiful oceans. ?Susan is so passionate and deeply knowledgeable. I am so envious of her vocabulary and ability to share riveting stories and illuminate spectacular observations about the deep blue sea and it’s inhabitants, while ..read more