#30 EXPOSING The World of Retail With Daniel Astarita Summary In this episode, Penny introduces the podcast and announces the launch of the website. He then welcomes Daniel Astarita, the managing director of Kessler's London and Proportion London, to discuss the retail industry. Daniel shares his journey in leading global teams to create bespoke in-store experiences and shop-in-shop environments. He also talks about the challenges and successes of revitalizing Kessler's London. The conversation covers topics such as tailoring design to different customers, the meticulous process of designing ..read more

Summary In this episode, Penny discusses the importance of writing a perfect press release. She provides tips and insights on various aspects of press release writing, including attention-grabbing headlines, factual first paragraphs, the use of embargos, including quotes, adding details and testimonials, case studies and expert opinions, creating a roundup and call to action, and providing contact information. She also emphasizes the importance of finding an interesting news hook and avoiding excessive branding in press releases. She encourages listeners to craft their own stories and shares ..read more

Balancing Priorities in Business: Time Management Strategies and Podcast Transition (Tigz's last Episode as Co-Host) Diaries of Badass Bosses is hosted by Penny Joyner-Platt (⁠the-plattform.com⁠) and Tigz Rice (⁠tigzrice.com⁠). Produced by Connor Wells (⁠connorwells.com⁠). Welcome to Diaries of Badass Bosses, the podcast series that explores the journeys of entrepreneurs and businesses who have made waves in their industries. In this series, we'll dive into the stories of people who have overcome obstacles, taken risks, and blazed their own trails to success. From start-ups to established co ..read more

Mastering SEO and PPC: Digital Marketing Insights from Expert on Organic Reach, Website Optimisation, and Entrepreneurship - Carl Darnell Diaries of Badass Bosses is hosted by Penny Joyner-Platt (⁠the-plattform.com⁠) and Tigz Rice (⁠tigzrice.com⁠). Carl Darnell of crdone. (crdone.digital). Produced by Connor Wells (⁠connorwells.com⁠). Welcome to Diaries of Badass Bosses, the podcast series that explores the journeys of entrepreneurs and businesses who have made waves in their industries. In this series, we'll dive into the stories of people who have overcome obstacles, taken risks, and blaz ..read more

Why Every Business Needs a Website: Risks of Relying on Social Media, Branding Benefits, and Investment Insights Diaries of Badass Bosses is hosted by Penny Joyner-Platt (⁠the-plattform.com⁠) and Tigz Rice (⁠tigzrice.com⁠). Produced by Connor Wells (⁠connorwells.com⁠). Welcome to Diaries of Badass Bosses, the podcast series that explores the journeys of entrepreneurs and businesses who have made waves in their industries. In this series, we'll dive into the stories of people who have overcome obstacles, taken risks, and blazed their own trails to success. From start-ups to established compa ..read more

Empowering Wellness and Inclusivity in the Spa Industry: SpaBreaks.com Founder's Journey - Abi Selby Diaries of Badass Bosses is hosted by Penny Joyner-Platt (⁠the-plattform.com⁠) and Tigz Rice (⁠tigzrice.com⁠). Abi Selby of SpaBreaks.com. Produced by Connor Wells (⁠connorwells.com⁠). Welcome to Diaries of Badass Bosses, the podcast series that explores the journeys of entrepreneurs and businesses who have made waves in their industries. In this series, we'll dive into the stories of people who have overcome obstacles, taken risks, and blazed their own trails to success. From start-ups to e ..read more

Mastering Adobe Illustrator: Tips for Creating Engaging, Inclusive, and Accessible Content with Course Creation Insights - Tony Harmer Diaries of Badass Bosses is hosted by Penny Joyner-Platt (⁠the-plattform.com⁠) and Tigz Rice (⁠tigzrice.com⁠). Tony Harmer of The Design Ninja (designninja.tv/m/lib), LinkedIn Learning (linkedin.com/learning/instructors/tony-harmer) and Wizardry Ltd. (wizardry.ltd). Produced by Connor Wells (⁠connorwells.com⁠). Welcome to Diaries of Badass Bosses, the podcast series that explores the journeys of entrepreneurs and businesses who have made waves in their indust ..read more

Unlock Business Growth with Effective Networking Strategies: Trends, Tips, and Success Stories Diaries of Badass Bosses is hosted by Penny Joyner-Platt (⁠the-plattform.com⁠) and Tigz Rice (⁠tigzrice.com⁠). Produced by Connor Wells (⁠connorwells.com⁠). Welcome to Diaries of Badass Bosses, the podcast series that explores the journeys of entrepreneurs and businesses who have made waves in their industries. In this series, we'll dive into the stories of people who have overcome obstacles, taken risks, and blazed their own trails to success. From startups to established companies, we'll hear fr ..read more

From The Flower Paddock to Reality TV: A Journey of Authenticity, Growth, and Business Success | MAFS 2023 - Rozz Darlington Diaries of Badass Bosses is hosted by Penny Joyner-Platt (⁠the-plattform.com⁠) and Tigz Rice (⁠tigzrice.com⁠). Guest Rosaline Darlington of The Flower Paddock (theflowerpaddock.co.uk) and Rosalines's Flowers (rosalines.co.uk). Produced by Connor Wells (⁠connorwells.com⁠). Welcome to Diaries of Badass Bosses, the podcast series that explores the journeys of entrepreneurs and businesses who have made waves in their industries. In this series, we'll dive into the stories ..read more

Boost Your Business with CRM and Automation: Save Time, Enhance Customer Experience, and Grow Your Brand Diaries of Badass Bosses is hosted by Penny Joyner-Platt (⁠the-plattform.com⁠) and Tigz Rice (⁠tigzrice.com⁠). Produced by Connor Wells (⁠connorwells.com⁠). Welcome to Diaries of Badass Bosses, the podcast series that explores the journeys of entrepreneurs and businesses who have made waves in their industries. In this series, we'll dive into the stories of people who have overcome obstacles, taken risks, and blazed their own trails to success. From start-ups to established companies, we ..read more