This week Jeff Clark, our resident strategy advisor invites our host Ian Truscott in the Rockstar CMO Marketing studio for a chat about applying our 5 F’in’ Fundamentals to the process of publishing a business book.  In a change to our usual format, Jeff turns the tables and interviews Ian, who shares a bit of what he’s learned from a book proposal writing course and subsequent writers boot camp facilitated by Alison Jones, his journey so far in writing a marketing book, his motivation, what he’s learned about the proposal process and the progress so far. Ian then winds down the week with ..read more

This week our host Ian Truscott shares a thought from his Tuesday 2¢ blog about whether the marketing funnel is dead. Ian then joins Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester, in our marketing studio to discuss rebranding. No prizes for guessing what inspired this conversation, but it's not just about X, Jeff shares 5 steps for rebranding and what any of us should consider. And we end the show in the Rockstar CMO virtual bar and get transported away with Robert Rose, Chief Trouble Maker at&nbs ..read more

This week our host Ian Truscott shares a thought from his Tuesday 2¢ blog about buyers' pains and aspirations. Ian then joins Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester, who returns from holiday to the marketing studio to discuss a new TLA from Forrester LRM (Lifecycle Revenue Marketing). And we end the show in the Rockstar CMO virtual bar and get transported away with Robert Rose, Chief Trouble Maker at The Content Advisory, who shares his thoughts on differentiation and appealing to the quant ..read more

The metaverse has been a hot topic this year, and as Jeff Clark enjoys a holiday Ian Truscott dives into the topic with omnichannel and digital experience experts Noz Urbina and Mark Demeny. A discussion that was inspired by a post by Noz on LinkedIn citing an article in The Guardian, Mark's comments on that, the conversation that followed and Mark basically daring Ian to have the discussion on the show! Noz Urbina is an omnichannel content solutions lead specialising in pharma and regulated industries and is the founder of Urbina Consulting and the online omnichannel conference Omnichannel X ..read more

Welcome to Think Like a Brand, our mid-week shot of the Rockstar CMO F’in’ marketing podcast, where we discuss thinking like a brand, specifically in industries that often don’t.  Who are we? Liz High is an insight ninja, marketing strategist, speaker and author who has worked with some amazing brands and, more recently, has focused on supporting FinTechs, banks and credit unions to embrace brand thinking and is the co-author of Think Like a Brand Not Bank. And our host is Ian Truscott, who shares marketing street knowledge he’s picked up in his journey from techi ..read more

This week our host Ian Truscott shares a thought from his Tuesday 2¢ blog about buyers' pains and aspirations. Ian then joins Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester, who returns from holiday to the marketing studio to discuss a new TLA from Forrester LRM (Lifecycle Revenue Marketing). And we end the show in the Rockstar CMO virtual bar and get transported away with Robert Rose, Chief Trouble Maker at The Content Advisory, who shares his thoughts on differentiation and appealing to the quant ..read more

As our resident Rockstar CMO strategy advisor Jeff Clark is away again this week, host Ian Truscott shares a thought about card counters and what we can learn as marketers from them. Ian goes backstage with Keith Smith, Managing Director of The Advertist, the UK’s only independent new business development platform that helps agencies build their new business pipeline. Keith is also the host of The Fuel Podcast which is focused on business development and features great guests from around the world of agencies and advertising. Ian and Keith chat about what he's learned from hosting that po ..read more

In a different format this week, Ian Truscott is following some advice to share a bit more of his perspective, especially while Jeff Clark (our resident Rockstar CMO strategy advisor) is away he flies solo sharing his view of the friction in sales that he calls FOFU; the Fear of F'in' Up and what marketers can do to overcome it. Continuing the theme of learning more about Ian, he shares a chat he had with Seth Goldstein, the founder and Principal Creative Director at Goldstein Media a full-service digital marketing agency located just north of Philadelphia in historic Doylestown, Pennsylvania ..read more

This week our host Ian Truscott chats with Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester, and they share their best and worst experiences of B2B influences, both in their careers as analysts and as marketers at B2B technology vendors. Todd Irwin, Chief Strategy Officer and Founder of New York-based brand strategy and creative agency Fazer, returns for a third visit to the show. Todd brings over 30 years of brand strategy experience, helping big brands such as Coca-Cola, Nikon, Verizon, Walmart, Pe ..read more

This week in the Marketing Studio, Jeff Clark, our resident Rockstar CMO Strategy Advisor and former Forrester Research Director, turns the tables on host Ian Truscott and he shares what Jeff described as the "Five F’in Fundamental Faces of Our Personas". Ian then goes back backstage with Matthew Woodget, the business story telling guy, who last appeared on episode 112. Matthew is a technologist, marketer, and storyteller whose marketing pedigree spans over 20 years. And, as you’ll hear he’s an author and he heads up Go Narrative, where he helps marketers and entrepreneurs ..read more