In the cutthroat expanse of marketing, terrestrial campaigns jostle for a fleeting glance while digital advertisements contend with a sea of content and a fleet of adblockers. Many businesses find themselves desperate for advertising space as costs rise due to overwhelming demand. And yet among all the clutter, one realm remains wide open for advertisement — and people like seeing these ads. We’re talking about aerial advertising. After all, it’s practically habit to look up when we hear aircraft above, and crowds still get excited to see a plane pulling a banner or expertly maneuvering in the ..read more

As we say farewell to winter and the days grow longer, the advertising landscape is ripe for a fresh, vibrant approach—spring break advertising. Seizing the opportunity to capture the attention of the masses during this vacation season can truly elevate your brand message and engage customers at the perfect time. In this blog post, we’ll explore the most popular spring break destinations in the United States, delve into key statistics about the volume of travelers during this season, and uncover effective marketing tactics that will make your brand stand out from the competition.   Why Sp ..read more

There’s a reason why our Van Wagner Aerial team has been flying for more than six decades. Year after year, advertisers understand the potential impact when the sky becomes your canvas. The possibilities are as endless as the horizon, you might say. In a world inundated with digital noise, capturing your audience’s attention requires innovation and creativity that breaks through and stands out. That’s where aerial advertising – particularly aerial billboards – comes into play. Van Wagner Aerial Media is the industry leader, offering brands a unique opportunity to elevate their messaging and ef ..read more

As we approach the bustling political year of 2024, campaigns and national GOTV organizations are exploring innovative ways to reach voters. More than 70 years ago, Dwight D. Eisenhower broadcast the first political ad on TV. In the most recent decades, would-be candidates have pivoted and added the internet and social media channels to their advertising mix. Today, campaigns must find new ways to get their message out and reach voters, given the rising cost of linear TV advertising, industry fragmentation due to a mass migration of “cord-cutters” to streaming platforms, the phase-out of third ..read more

As marketers gear up for the monumental event that is the 2024 Super Bowl, the challenge lies in creating impactful advertising strategies that resonate with attending fans from around the globe. For brands and advertisers seeking an alternative to the comprehensive in-venue advertising packages, Van Wagner offers innovative ways to command the attention of visitors and fans and deliver valuable, and cost-effective brand visibility. Super Bowl LVIII will take place February 11, 2024, at Allegiant Stadium and is expected to be one of the largest events in Las Vegas’ history. Second only to New ..read more

Aerial advertising is a unique and highly effective way to build brands and drive visibility involving massive billboard displays and eye-catching messages in the sky. Brands include aerial campaigns in their marketing mix because they reach a large and diverse audience, are highly-customizable, and can fly in just about any geographic market in the US. While Aerial Billboards are often seen flying over popular beaches, more brands are realizing the power of this one-of-a-kind advertising medium in reaching target audiences all year round. Advertising in the sky is a can’t-miss way to get your ..read more

Spring break is a time when hundreds of thousands of college students across the U.S. flock to beach destinations to soak up some sun, eat, drink, party and unwind after exams. It’s also an annual pilgrimage for families taking advantage of school breaks in March and April.  While many hopeful travelers had to limit their travel plans last year, 2023 spring break is shaping up to be big – experts predict we’ll see travel and celebrations rebound and return to pre-pandemic levels.   Get the Most Bang for your Advertising Buck Hands down, Spring Break offers one of the best opportuniti ..read more

Live events are back! Outside of major sporting events, mega music festivals have grown into the largest gatherings in the US, attracting hundreds of thousands of attendees throughout the year.  With limited advertising space on the ground and the high costs to officially sponsor these events, marketers are looking for new, break-through branding opportunities to impress this influential audience. Why Music Festival Audiences are Influential? Music festivals have evolved into a major social event for the millennial demographic.  According to demographics research by popular ticketin ..read more

Super Bowl weekend just got a lot bigger. In addition to the hundreds of thousands of football fans expected to travel to Phoenix for Super Bowl LVII, another million golf fanatics will be in town for the WM Phoenix Open, one of the PGA’s most prestigious tournament events (February 6-12). That’s a lot of eyes and a huge opportunity for marketers looking to reach affluent consumers.   So, how can your brand get noticed and get the most bang for your buck? The answer is aerial advertising. Aerial advertising is the most cost-effective and impactful medium available on the market. It surpa ..read more

Memorial Day is a nationwide holiday, a time of reflection, for remembrance of our national heroes, and for many, a much-needed day off. We don’t know exactly how many people traveled for the unofficial start of summer, but AAA predicted that 39.2 Million people were expected to hit the roads – nearly 10% more than a year ago. With coolers and towels in hand, millions of Americans made their way to beaches to cool off and beat the heat. With a captivated audience of that size, more and more advertisers understand that the clutter-free sky provides an unparalleled canvas for showcasing their m ..read more