- Objective today:     - Unit economics - like individual Lego building blocks that make up the overall profitability picture     - Revenue per unit     - Any cost during making and selling     - Connected to gross margin.         -              - Every % is a penny of each $ available to cover overhead - Concept:     - What makes it improve?         - Increase price         - Decrease variable expense         - Cost of product &nb ..read more

Objective today:  Predict the revenue - Narrow the region of darkness instead of crossing fingers hoping to repeat Concept:  what are the building blocks behind we make money? Number of Units x Revenue per Unit  How many will I sell? What is the right price? Common mechanisms  Product Service Subscription How does it change over time? Seasonality  Q4 for consumer good always boosted by Black Friday & Cyber Monday sales Organic growth  Natural increase over previous year or month Driven growth  Ad spend Sales efforts ..read more

So how will we actually reach the results we want? Now it’s time to connect the dots between where we are today and where we want the business to go. When we extrapolate historical financial patterns into the future, we are able to develop an initial baseline forecast that paints a picture of our current trajectory. This initial picture can be tailored to include known changes and upcoming investments. However, we don’t need to just blindly accept what we see in this first initial picture–-we are able to now influence the story by making some key performance shifts under the hood of the busi ..read more

How did the business start?  What problem is it solving in the world? What are the current key decisions being considered? Who are the decision makers? How have revenue and expenses changed year over year? What kind of seasonality does your business experience? What are your current pricing methods and gross margins? What are your current total fixed period costs per month?  ----------------- Want customized help building out a growth plan for your business? Schedule a free strategy call at Amplify.Business Download free pdf guide at ForecastOnPurpose.com Connect on Linke ..read more

There are a handful of ways you can think about defining success: What is your "flag in the distance" toward which everything should align? What is the “why” or purpose behind what you do and care about? When you get to the end of your life and look back, what do you hope to see? (Company) will (goal) by (date), which will allow me to (result). This is important because it means I will be able to (driving "why"). I know I will be on track along the way because I will (checkpoint) by (date). ----------------- Want customized help building out a growth plan for your business? Schedule a f ..read more

If you’re an entrepreneur with questions about the future like:  How do I grow my business in a way I’ll be proud of? What will my cash position be 6 months from now if I hire this new person or expand my production? Which specific actions can I take to increase profitability and accelerate results? Get some clarity, confidence and peace of mind by tuning into Forecast On Purpose, where we talk about how to define your purpose, build a growth plan and track progress along the way to make sure you stay on target Go to forecastonpurpose.com to learn more, and remember: you are not alone a ..read more