A website is often the initial point of contact between your business and your potential customers as a tradesman. A visually appealing, effective, and user-friendly website is essential for making an impact and driving success and leads in the online world. As the new year approaches, here are five strong reasons why we believe you might need to redesign your website for 2024. Top 5 Reasons to Redesign Your Website for 2024 Is it time to give your website a refresh or complete upgrade? If your website is old, tired and no longer fit for purpose, it might be time to get a new one designed ..read more

Staying ahead of the competition as a heating engineer can be difficult in a crowded market. Offering service plans to customers is an option that benefits both customers and heating engineers in the long run. In this blog post, we’ll look at why heating engineers should think about providing service plans to their customers. 5 reasons Heating Engineers should offer Service Plans Here are the top five reasons why we think it’s beneficial to offer service plans as a heating engineer: Retain customers Service plans build long-term relationships with your customers. You can develop a great heatin ..read more

Your website is the face of your online presence in today’s fast-paced digital landscape. A visually appealing, practical, and up-to-date website is extremely important for attracting and maintaining visitors. If your website is outdated, it may be time for a refresh. This blog post will cover eight reasons why your website needs to be updated. 8 reasons your website needs updating First impressions matter Your website is frequently the initial point of contact between your trade business and potential customers. An out-of-date design can portray a lack of professionalism and discourage visito ..read more

In the broad digital landscape, standing out from the crowd is crucial to the success of your trade business. Local SEO (search engine optimisation) is a great way to boost your company’s growth but is frequently underestimated. Local SEO focuses on optimising a website for local search results. We’ll look at the importance of local SEO and why your website can’t afford to ignore it in this blog post. The benefits of local SEO Here are our top 3 reasons your website needs local SEO: 1. You can target the right audience Local SEO’s ability to link businesses with their local audience is one of ..read more

Increasing website traffic is essential for a tradesman trying to develop their online presence and attract a greater number of potential customers. A well-optimised website is not only an online shop front, but also an effective marketing tool. In this post, we will look at seven successful strategies for increasing website traffic for tradesmen. Our top tips to increase website traffic 1. Optimise your website for search engines (SEO) SEO (search engine optimisation) is essential for attracting organic traffic to your website. Conducting extensive keyword research to learn what terms custome ..read more

Marketing is important for all types of businesses, including tradesmen. Effective marketing techniques can help you reach a wider audience, attract more customers, and help grow your business whether you’re a plumber, electrician, carpenter, or any other skilled tradesman. In this blog post, we’ll look at various marketing techniques for tradesmen to help you promote your services and establish a solid customer base. Top Marketing Tips for Tradesmen Here are our top 7 tips for you to successfully market your business as a tradesman and help grow your customer base: Establish an online presenc ..read more

It’s never ideal to receive negative reviews for your business online, but they’re just as important as the positive ones. They should be given the same if not more, attention and care than your positive testimonials. A guide on how to respond to negative reviews At first glance, there’s no doubt that negative reviews can be an instant turn-off for potential customers. However, what happens next regarding damage control is entirely within your hands. Reply to every single review First of all, it’s important to make sure you reply to every single negative review as well as every positive one ..read more

Here at BUILT, we help countless tradesmen every year to get found online. Our tradesmen-specific website and SEO packages have been designed with our customers in mind and we’re driven by results. Heating Engineer Case Study A large proportion of our customer base is made up of heating engineers, so we thought we’d give you a closer look into the work we do for one of those customers who is subscribed to our 3Phase package and what sort of results they’ve seen due to our work! The following content are results from the month of September 2023. Nottingham Boiler Solutions Nottingham Boiler Sol ..read more

Having a strong online presence as a tradesman is becoming more important than ever in order for you to be found by potential customers online and win yourself work. Setting up and optimising your Google Business Profile can be a crucial tool in order for you to be found by searchers local for services like the ones you offer in your local area. 5 Tips on optimising your Google Business Profile We’ve outlined our top 5 tips on optimising your Google Business Profile to increase your online visibility and help attract more customers to your local trade business. Ensure all your information is u ..read more

In today’s digital age, it’s more important than ever to have a strong online presence, especially for trade businesses. Whether you’re a plumber, electrician, carpenter, or any other trade professional, having a Facebook Business Page can no longer be considered optional—it’s essential. In this blog post, we’ll explore why a Facebook Business Page is crucial for tradespeople looking to grow their businesses and connect with their target audience. 6 reasons to have a Facebook Business Page Here are our top 6 reasons why we think all tradesmen should have a Facebook Business Page: Reach a wider ..read more