Following is a guest post from our friends over at Long & Short of It, masters of ideation, customer insights and market research. They like to say they “dig and find lots of data and then turn it into actionable insights.” Following is their guest post.  A well-crafted strategic plan is the roadmap that guides your organization […] The post Mastering the Art of Strategic Planning appeared first on Sonnhalter ..read more

By Kylie Stanley, PR Technician In today’s digital age, where attention spans are shorter than ever and competition is fierce, companies must continually seek innovative ways to connect with their audience. YouTube is an online video platform and a powerhouse for content creators and businesses alike. In this blog, we’ll explore why companies should embrace […] The post The Power of Using YouTube appeared first on Sonnhalter ..read more

By: Kylie Stanley, PR Technician Did you know that “Hug a Plumber Day” takes place on April 25? Every year, this day is a reminder to celebrate plumbers as they typically don’t receive enough credit for their work. From late-night emergencies to routine maintenance, these professionals handle it with dedication and expertise. From tackling over-flowing […] The post Hug a Plumber Day appeared first on Sonnhalter ..read more

By Kylie Stanley, PR Technician Understanding the importance of social media analytics is key to unlocking maximum success for your business. Every like, share and comment helps companies to leverage their content and gain valuable insights to their audience, content performance and overall strategy. In this blog, we will dive into social media analytics and […] The post Understanding Social Media Analytics appeared first on Sonnhalter ..read more

Social media trends are always changing, especially year after year for B2B marketers. In a recent post from WTWH Media, they break down six social media trends that you need to know about for 2024. In this blog, we will be taking a look at each trend and why you might want to incorporate them […] The post Six Social Media Trends B2B Marketers Need to Know for 2024 appeared first on Sonnhalter ..read more

By Kylie Stanley, PR Technician Social media is a valuable source for brands to hear feedback from customers, listen to concerns and engage with their followers. As a brand you might feel that turning off comments can help to prevent negativity, keep the focus on your product, save money from having to monitor comments and […] The post Why You Shouldn’t Turn Comments Off appeared first on Sonnhalter ..read more

March 11th is set aside each year to spread awareness of the importance of plumbing and plumbers. At Sonnhalter, we have a great appreciation for plumbers and the work that they do. Today, we will be sharing some plumbing facts to promote the practice and why it’s important. Did you Know That Plumbing Improves the […] The post World Plumbing Day appeared first on Sonnhalter ..read more

Following is a guest post from our friends over at Long & Short of It, masters of ideation, customer insights and market research. They like to say they “dig and find lots of data and then turn it into actionable insights.” Following is their guest post.  Innovation has always been an indispensable driver of progress, reshaping industries, […] The post Unleashing the Power of Diverse Minds appeared first on Sonnhalter ..read more

By Kylie Stanley, PR Technician When I attended PHCC Connect back in October, I thought it was a crowded show, but how I was proven wrong at AHR Expo. AHR Expo brings together manufacturers and suppliers of all sizes and specialties to share ideas and showcase the future of HVACR technology. This year was my […] The post 48,034 Attendees, 1,875 Exhibitors and My First AHR Expo appeared first on Sonnhalter ..read more

By: Insight2Profit It should come as no surprise that data enables us to minimize risk and make more effective business decisions. Where does that data come from, though, and how is it interpreted? Market intelligence, the process of collecting, analyzing, and leveraging data on markets, competitors, and customers to maximize profit opportunities and reduce threats, is […] The post Market Intelligence: Data-Driven Profit Growth appeared first on Sonnhalter ..read more