Nowadays, the monetization of websites and apps has become a critical aspect of sustaining editorial and informational platforms. Programmatic advertising, which involves automated buying and selling of ad space, has emerged as a game-changer in this regard.  Advantages of web and in-app programmatic ads Programmatic advertising offers several advantages to editorial and informational websites or applications. In general, it enhances revenue streams by providing a streamlined and efficient way to sell ad space. This results in increased profits, allowing these platforms to reinvest in qua ..read more

In today’s rapidly evolving digital landscape, with the proliferation of online publishing and news networks, the challenge lies not only in attracting readers but also in retaining their attention and loyalty. One effective strategy that has gained momentum is the utilization of partner coupon offers to foster reader engagement: the integration of coupon offers from commercial partners can successfully enhance reader loyalty on news websites and apps.   The Power of Reader Engagement: a personalized experience In the digital age, reader engagement goes beyond a mere transactional experie ..read more

In today’s fiercely competitive publishing and news industry, the struggle to capture and retain the audience’s attention is more intense than ever. In this hectic scenario, the inclusion of specialized content and articles written by famous guest authors holds a prominent role in increasing visibility, generating conversions, and stimulating subscriptions. The contribution of well-known figures, respected and recognized in their respective fields, offers numerous advantages for both publishers and readers.   “Celeb” guest writers to enhance authoritativeness, visibility, conversions, and ..read more

In the publishing industry today, one of the most relevant issues concerns the ability to persuade users to enjoy paid content. One of the main arguments that emerges, in this regard, is that users are more likely to pay for content if there is a strong brand to stand as an authoritative source of it. This raises the important debate about the importance of branding for newspapers and publishing networks as well.   The bond between paying users and a recognizable brand The presence of a strong and recognizable brand can significantly influence users’ willingness to pay for editorial conte ..read more

Artificial Intelligence is revolutionizing many industries, and publishing is no exception. While technology rapidly advances and data is more and more available, AI provides publishers with new unmatched opportunities, both for managing the whole editorial processes and also in terms of content and advertising.   AI Applications AI for data management, content and editorial processes: beyond Generative AI  Supporting content production is certainly one of the most obvious ways AI is changing publishing. Natural language generation algorithms can be trained to create articles, journa ..read more

What is the perceived scenario for publishers today, in 2023? According to a research by Oxford University in conjunction with Reuters, globally, publishers — both specialized and generalist — are experiencing a complex but potentially opportunity-rich moment.  Forty-four percent of the surveyed sample of publishers say they are confident about growth this year, while 19 percent express little confidence. The biggest concerns include rising costs, lower interest from advertisers, and loss of subscribers due to high competition. The wave of technological innovation and extraordinary advanc ..read more

We live in a digital era and, everyone agrees on that, traditional (and printed) publishing is struggling to survive. People who are used to read a print newspaper are increasingly rare, on the other side we usually look for news online, surfing on specific website (such as famous newspapers websites, both national and international), using social networks feed or just searching on Google. Does it mean that content or information are dead? Totally the opposite! Our present, and even more our future, is based on digital publishing. In 2020, it is estimated that 1.7 billion websites exist. Each ..read more

Text to Speech (TTS) technologies convert text into spoken words audio and are acquiring a tremendous importance in daily life, not only as an help to people with visual impairments but also to power video games, language learning and/or translation apps, vocal assistants (like Amazon Alexa and Google Home) and to produce contents for voice apps.  And the good news is that to profit of the advantages of text to speech technology you don’t have to invest huge amounts of money in research and development because since this technology is so widespread there is plenty of APIs (Application Pro ..read more

The publishing industry includes how books and more broadly “content” is produced, printed, distributed, accessed and enjoyed by users and lastly sold or monetized. Recent technological developments affected all elements of this value chain and at the same time offered new, previously unforeseeable opportunities. It’s really important for publishers not to stop at the disruption that the new technologies in publishing industry are undoubtedly bringing and instead understand and pick the chance for a positive outcome. 1. Which devices? First of all you should focus on the hardware: the device y ..read more

In web publishing, conversion from free to paid can occur through offering value-added services to users. In a digital environment where content is easily accessible and often free, it is necessary to find a way to differentiate oneself and offer something more to users to make them willing to pay.   What kind of editorial services is it useful to offer? Premium content and special offers What services, however, can a digital publisher enable to provide more value to its readers and stand out in a crowded landscape? Exclusive services and content can be offered at a premium price or as pa ..read more