On Wednesday, May 1, representatives from the Florida Swims Foundation and the Florida Swimming Pool Association (FSPA) and state Sen. Travis Hutson will celebrate the newly signed Swim Lesson Voucher Program bill. This appearance will be open to the press and serve as an official kickoff to National Water Safety Month, which takes place annually in May.  The Swim Lesson Voucher Program bill, SB 544, was recently signed into law by Florida Gov. Ron DeSantis. The new law is responsible for creating a swim lesson  voucher program for families with young children to use throughout Flori ..read more

The pool and spa industry began as a family business on a grand scale, and while there has been consolidation, a great many small family businesses remain in the retail, service and building sectors. Often this is a great strength, as the family business enjoys the sense of common purpose that already unites families, and that sense of shared destiny becomes a powerful motivating force. Family businesses can also face the unique challenge of motivating non-family workers who sometimes feel under-appreciated, ignored in company planning sessions, and overlooked for advancement into management p ..read more

Jillian Swift, chief marketing officer with Pentair Pool, was recently featured on The CMO Network, which shares the journeys of big brands' CMOs who made their success in sales and marketing so individuals can study their approaches and equip themselves with knowledge to grow their businesses.  Swift's Background With a journalism degree as her foundation, Swift's marketing journey began at Penton Media. She quickly advanced to managerial roles and at her next company, PreGel America, she led marketing programs in North and South America. She has held roles across all areas of marketing ..read more

WAVE Drowning Prevention Systems is proud to announce its life-saving technology is now being used by thousands of swimmers in more than 25 states and abroad. The company says that even though its partners’ aquatics facilities have dedicated and vigilant staff watching over the welfare of people in the water, the risk of drowning is always present. The WAVE system provides another layer of security as an extra precaution because safety is always of the highest priority. According to the company, WAVE is the first truly reliable, affordable, and easy-to-deploy technology that dramatic ..read more

Pebble Technology International is pleased to announce the launch of NEW PebbleQuartz, a silica-based quartz pool finish that offers much greater longevity than traditional marble-based quartz finishes in the market. According to the company, with its category-leading durability and a smooth texture, PebbleQuartz finish is available in four beautiful colors. Add optional quartz accents throughout for a look of extra distinction. To learn more about PebbleQuartz and a dual warranty on both product and applicator workmanship, please visit PebbleTec.com.   pebbletec.com | (480 ..read more

Nationwide Industries is enhancing pool safety and giving homeowners peace of mind with the introduction of its new Trident Safe Signal Magnetic Latch. This advanced latch was designed to address the most pressing pool safety concerns. The Trident Safe Signal Magnetic Latch’s features include an audible alarm that sounds if a gate is left unlatched for more than 15 seconds, and eye-catching blue LED lights that provide 360-degree visibility. These features help ensure that pool safety is maintained even in low-light conditions, and helps prevent accidental pool entries, especially by young chi ..read more

Powerful and compact, the Polaris PIXEL compact cordless robotic cleaner cleans the floor of aboveground and simple inground pools without the clutter of a cable laying across the backyard. Easy to use, with one cleaning cycle and a single button start, when the cleaning cycle is completed, PIXEL waits underwater at the wall where it can be retrieved using the included hook attached to a standard swimming pool pole to pull the cleaner to the surface. polarispool.com | (800) 822-7933 ..read more

Offering the utmost convenience with cutting-edge LiFi technology, according to Polaris, the FREEDOM Plus cordless robotic pool cleaner allows you to communicate with the cleaner while it’s under water. The Lifi remote control uses light pulses to direct its movements so pool owners can start or stop the cleaner at will, redirect the cleaner to target debris cleanup and call the cleaner up to the surface with the Easy Lift System for lightweight removal at any time. The FREEDOM Plus also comes with a premium outdoor-rated charging caddy that makes transporting and recharging the cleaner simple ..read more

CCEI Pool, makers of simple automation systems as well as pH and ORP controllers, has created new, online tutorials to make it easy for users to operate CCEI’s Vigipool automation system. The online tutorial videos show users each step of how to setup the Vigipool app on their smart phone and make adjustments to pool water temperature and lighting as well as to check on the pool’s water chemistry. The videos are available in both English and Spanish. The tutorial videos can be watched online or can be downloaded to a presentation iPad or tablet.  ccei-pool.com/us/ | (424) 800-21 ..read more

The Pool & Hot Tub Alliance (PHTA), the trade association representing the swimming pool, hot tub, and spa industry, announces the upcoming review and revision of ANSI/APSP/ICC-11 2019 American National Standard for Water Quality in Public Pools and Spas and calls for change request submissions. A review and update of information contained in the existing standard will be based on scientific research, verifiable data, and best practices for water quality. The revised PHTA-11 standard will provide recommended minimum guidelines for the specifications for water quality parameters i ..read more