BC Sessions is our way of giving back to our Crew for all their amazing work in the field. From monologue prep to business know-how and happy hours, BC Sessions hopes to enrich the everyday lives of our Crew. These sessions have been invaluable in keeping the crew connected while also allowing us to hone old skills or learn something new! January - Holiday Happy Hour! After a busy (and sometimes stressful!) holiday season, we thought the Crew deserved a special treat. After gathering for a meeting about the future of the industry and how we fit into it, we headed down to La Macarena in Midto ..read more

Apps We Love 1. BookedOut  Let’s face it. Keeping up with employee availability can be a daunting task for even the most meticulous scheduler. You can spend a ridiculous amount of time trying to keep up with schedules through spreadsheets, messaging, and free scheduling apps but there’s really no other app that takes the cake.  Street Teams flourish on flexibility and the ability to staff large campaigns in a short amount of time. You can have 10 apps that can serve multiple functions, or you can get the job done in one simple platform. Our favorite feature of BookedOut is the abi ..read more

Times Square is the beating heart of New York City. Up to 400,000 people per day pass through the LED-lined streets between 42 and 47th street. Standing out can be difficult and expensive, but here are the best ways to get your name out there in the city of lights.  Billboards. The number one way to advertise in Times Square is to literally rent the side of a building! An enormous poster or video will give maximum visibility and can make a big impact. However, with great coverage comes great expense and costs associated with this run $50,000 to $3 million dollars a month. Definitely n ..read more

It’s the month of love and you better believe New York City gives us plenty of reasons to celebrate, with a particularly exciting new installation in Times Square - Love’s h/Edge! Created by Dorian Booth, Anthony Gagliardi, and the whole team at Almost Studio, Love’s h/Edge “draws from the history of landscape design, public theater, and Surrealism to offer a garden of wonders” for patrons passing through the Square. Visitors have been stopping by in droves, excited to explore the hedges and take part in the festivities. Couples, families, and friends have been making memories that will last ..read more

CEO Samuel Clark lensed by Tiffany McCullough Interview conducted by Colette March Basically, at the beginning of this year, you’re the CEO of a company that’s still in its first five years. How do you set game plans year to year? Thinking ahead, especially in the familial way you run your business, what is your vision for 2023? So, my whole motto - how I try to hire, how I try to coach people - is to always be doubling down and investing back in the business as much as I possibly can. At the end of every year, I sit down with everyone who works for me full-time, or in the office. As many of ..read more

As we approach day 100 of the coronavirus-related Broadway shutdown, it can be easy to fall into despair. For many of us, the theatre has been a constant part of our lives (either as fans of the theatre or people who work in it) for years. As the pandemic drags on, it can also be scary to consider when, exactly, we will all be able to return to the theatre. These feelings of fear, sadness, and anxiety are normal and understandable. But this is not the end. Many theater companies and productions recently tweeted out messages of encouragement with the hashtag “only intermission.” This is importa ..read more

As we kick off the New Year, it’s incredible to see how much Broadway Crew has grown in the past year. What started as a liminal space of uncertainty in January 2022 with the COVID spike amidst the post-holiday lull, actually turned into one of our most pivotal years yet. We got to work with so many incredible shows and brands throughout the year! We climbed our way out of that by working with some smaller app activations and mainstay Broadway shows like Moulin Rouge and Chicago. Once we charged into the summertime, it was full steam ahead!  We started working with Discoasis throughout t ..read more

There’s no “bah-humbug” here at Broadway Crew - the holiday season is our busiest time of the year and we always make sure to take advantage of all the greatest festivities in and around Times Square to promote our shows and brand partnerships! We kick things off with the Thanksgiving Parade, one of the most tourist-heavy events of the year. This go-round, we were lucky to represent some of the hottest new musicals taking Broadway by storm this season, which made for fantastic conversations with patrons of all demographics looking for some holiday cheer. This event is usually the most theater ..read more

As the theatre industry begins to re-open after the Covid-19 shutdown, many producers will be looking to economize their marketing budgets in order to ensure the highest possible profit margin for each expenditure. One vital area in which producers should not cut back is in same-day ticket sales. Same-day ticket sales make up a major portion of sales for Broadway and Off-Broadway sales and, by investing time and money in marketing to this audience, producers can see a direct impact on sales. In addition, utilizing same-day ticket sales is incredibly cost-effective and pays for itself.  Th ..read more

Justin Adams lensed by Tiffany McCullough Interview conducted by Colette March Today, I sat down with one of our incredible senior staff members here at Broadway Crew, Justin Adams, to talk about all the phenomenal ways he networks with potential clients and collaborates with our current ones! First I want you to talk a little bit more about your role here at Broadway Crew and how you came into it… Okay, so I am the Theatrical Accounts Manager. I basically oversee all of our Broadway and Off-Broadway clients. So I work with their marketing teams, general managers, and producers to ensure that ..read more