We adore natural fragrance, and everything that it brings to our senses and wellbeing. Natural is clearly better for you and for the planet. But when it comes to sensitive skin and bodies, how does natural stack up? What we know about the natural vs synthetic fragrance debate is that natural is coming out on top when it comes to issues like hormone disruption, headache, anxiety, migraine, body composition, neurological conditions and more. Synthetic scent is fast falling out of favour as consumers seek a better alternative that cares for their wellbeing while still helping us to sm ..read more

It's a pretty new concept - perfume that not only does no harm, but actually benefits your health. Is it even possible? And, if it is, what exactly does it take to call a perfume a wellness fragrance? More ..read more

An expert from our interview with Theme Rain, founder of Synthesis Organics. You can listen to the entire podcast interview on Spotify here. Theme Rains, our founder and formulator of Synthesis Organics, brings her wealth of knowledge and values as she joins Liz Cook, founder of ONE SEED and host of the On.Conscious podcast. An insightful discussion about ageing well. With her passion for healing arts and dedication to holistic wellness, Theme offers invaluable insights into our journey, philosophy, and commitment to sustainable skin care.   Liz Cook: Let's ..read more

Contrary to what you might think, side-effects from exposure to synthetic perfume are actually really common. Around 33% of us experience almost immediate effects after exposure to synthetic fragrance in the form of perfume, room sprays, candles and diffusers. These side effects commonly include headache, nausea and breathing difficulties, but they can also include gastrointestinal symptoms, brain fog, heart palpitations and even anxiety. The US Environmental Protection Agency (EPA) has long admitted that poor air quality, poisoned by chemicals, does contribute to neurological ailments includi ..read more

It's our 15th birthday! It's hard to believe! Fifteen years is a millennium in any business, and we are so grateful to still be standing, and leading the industry all this time later. Here's where it all started... In 2009, ONE SEED founder, Liz Cook, launched the brand from her kitchen bench as the first natural perfume company in Australia, and one of only three in the world at that time. Liz had been working on the perfume collection for 18 months, after selling her previous business, a small chain of natural skincare stores in Adelaide. The idea for ONE SEED was birthed from that place, wh ..read more

Let's be honest - if you haven't made the switch to natural or at least cleaner fragrance yet, it's probably because you are totally hooked on the perfume you usually wear, and you're thinking there can't be anything near as good in the natural world, surely? While it's true that natural perfume won't have the longevity or scent throw (sillage) that synthetic scents do, they also don't come with the health risks (think migraine, brain fog, anxiety, hormone disruption and more). And modern natural perfumes are simply gorgeous - offering depth, clarity and complexity to rival the big guys (and m ..read more

FULL NAME: Brianna Salerno CURRENT CAREER: Clean Beauty Advocate/ Ambassador/ Actress and Influencer. "I love creating beauty content and think it’s important to stand up for your values online. Clean beauty and ingredients are important to our overall health and companies need to do better. So many companies have made the switch and I’m happy to support and share them." WHAT IS YOUR FAVOURITE CLEAN BEAUTY BRAND?  That is so hard!! ?? I have soooo many! But if I had to choose I would say Lauren Brooke Co. She created an all-organic makeup brand and I have a ton of favorites from her!  ..read more

If you're passionate about a healthy lifestyle and beauty routine, you'll be very familiar with the term "clean". You may even search for products under the "clean" banner, preferring to exclude those products that are questionable in terms of their impact on your health and our environment. Great decision! But are clean products genuinely better for us? Or is there something else going on in the world of clean beauty? WHAT IS CLEANWASHING? Firstly, let's define what is "clean". The term "clean" is one that has evolved off the back of the "green" concept - where products were deemed to be clos ..read more

COMING SOON ..read more

Pregnant or breastfeeding? This one is for you. Fragrance is not just a pretty smell. There is a lot of chemistry going on inside your favourite bottle of perfume, especially when it comes to how it interacts with your hormones. There are a few key things you need to consider about fragrance when it comes to  pregnancy and your newborn baby. ALMOST EVERYTHING YOU USE REACHES YOUR BABY Everything your body is exposed to will reach your growing baby via your bloodstream, and some of these exposures may have a serious impact on your baby's health, especially when it comes to repeated exposu ..read more