Let's be honest - if you haven't made the switch to natural or at least cleaner fragrance yet, it's probably because you are totally hooked on the perfume you usually wear, and you're thinking there can't be anything near as good in the natural world, surely? While it's true that natural perfume won't have the longevity or scent throw (sillage) that synthetic scents do, they also don't come with the health risks (think migraine, brain fog, anxiety, hormone disruption and more). And modern natural perfumes are simply gorgeous - offering depth, clarity and complexity to rival the big guys (and m ..read more

FULL NAME: Brianna Salerno CURRENT CAREER: Clean Beauty Advocate/ Ambassador/ Actress and Influencer. "I love creating beauty content and think it’s important to stand up for your values online. Clean beauty and ingredients are important to our overall health and companies need to do better. So many companies have made the switch and I’m happy to support and share them." WHAT IS YOUR FAVOURITE CLEAN BEAUTY BRAND?  That is so hard!! ?? I have soooo many! But if I had to choose I would say Lauren Brooke Co. She created an all-organic makeup brand and I have a ton of favorites from her!  ..read more

If you're passionate about a healthy lifestyle and beauty routine, you'll be very familiar with the term "clean". You may even search for products under the "clean" banner, preferring to exclude those products that are questionable in terms of their impact on your health and our environment. Great decision! But are clean products genuinely better for us? Or is there something else going on in the world of clean beauty? WHAT IS CLEANWASHING? Firstly, let's define what is "clean". The term "clean" is one that has evolved off the back of the "green" concept - where products were deemed to be clos ..read more

COMING SOON ..read more

Pregnant or breastfeeding? This one is for you. Fragrance is not just a pretty smell. There is a lot of chemistry going on inside your favourite bottle of perfume, especially when it comes to how it interacts with your hormones. There are a few key things you need to consider about fragrance when it comes to  pregnancy and your newborn baby. ALMOST EVERYTHING YOU USE REACHES YOUR BABY Everything your body is exposed to will reach your growing baby via your bloodstream, and some of these exposures may have a serious impact on your baby's health, especially when it comes to repeated exposu ..read more

It is a common misconception that causes us to unwittingly engage in habits that are potentially harmful to us - the notion that a small dose of a bad thing is not harmful.  The phrase,"The dose makes the poison", has been taken to mean that a substance is only harmful once it reaches a certain biological level, giving us a false sense of security around the toxins we are exposed to every day. Low dose exposures - typically measured in parts per billion - have been assumed, even by science, to be inconsequential, or even safe. To date, regulations around environmental expos ..read more

"For me, creating a scent is not just about making something "nice"; it's about telling the stories of our humanness, and connecting and coaxing our vulnerabilities and strengths, so what you smell you recognise and hold as your own story." Liz Cook, founder & perfumer In mid-2021, I started to come up for air after a painfully difficult few years in my personal life. I don't consider myself an artist, but recent reflections are suggesting perhaps I'm more of an artist than I suspected, if an artist is one who uses art to make meaning out of life and chaos and joy and struggle ..read more

An interview with natural perfume ingredient master sourcer and author of the new book, In Search of Perfumes (available now via Booktopia)   Your new book, In Search of Perfumes, is such a beautiful story of the other world of perfume, giving voice and honour not only to the natural ingredients themselves, but to the people and communities that dedicate their lives to the cultivation of these materials. It’s a world that very few of us will ever get to experience. What aspects of your thirty years of sourcing natural perfumery materials did you find it difficult to convey in the boo ..read more

By ONE SEED founder and functional nutritionist, Liz Cook. I come alive in spring. I am quite affected by prolonged periods of cold and dark  - I guess I probably fall into the Seasonal Affective Disorder camp toward the end of winter.  So when that spring sunshine finally shows up, and the air is starting to fill up with the aroma of new spring blooms, my heart and my mind make a shift. While self care is important in all seasons, what I love about spring self-care is the sense of renewal it instills. So I lean into that with a few spring-specific practices to help re-energise my bo ..read more

What do you smell like? I mean, without perfume or soap or body lotion - what does your actual skin smell like? Fact is, you'll never know- we don't recognise our own scent because of olfactory adaption (or noseblindness). But those who know you well will recognise your smell. (Case in point, you slept with your boyfriend's favourite t-shirt when you were 18, just so you could smell him ?).  ​ Our sense of smell is designed to detect threats of danger or potential mates, so, where there is no danger or handsome stranger approaching, we don't detect the smells we live with every day ..read more