Salsify VS Syndigo: Which platform is ideal for your e-commerce business? There is no straightforward way to pick a PIM platform. The ideal solution for your business can sometimes feel like navigating the mysterious world of ‘Stranger Things’ – the popular Netflix show.  While we may not have Eleven’s supernatural abilities to effortlessly uncover the perfect solution, the ideal platform for your business is derived from the analysis of the business objectives, pricing expectations, ROI capabilities, feature fit, and more. Today, we’re going to dive deep into the factors that you must c ..read more

Pimcore VS Inriver. Who’s the better player?  To answer this, we have to unravel a lot of things:  Who are the players?  What problems do they solve?  How do they solve it?  What do the users of the platforms think?  Do they fit your business goals? All of these are critical questions to understand who is the better player.  In this blog post, we’ll delve into an in-depth comparison of these platforms, exploring their features, use cases, and more. Pimcore VS Inriver: A side-by-side comparison Here’s a quick snapshot of the key features of Pimcore and InRiv ..read more

The answer to whether pineapple belongs on pizza or who’s your favorite actor is subjective and varies among individuals. However, the world of business rivalries does not work that way. Whether it is the classic showdown between McDonald’s and Burger King or Apple and Android, there is always a lot of logical reasoning, factual data, and hands-on user experience that can substantiate everything that is said. Today, we’re going to delve into one such pair of competitors – the face-off between two PIM platforms Akeneo and Inriver.  So, why are we here? Well, it’s not to throw confetti at ..read more

Salsify VS Akeneo: Which is the better platform? When it comes to choosing a product information management platform, some of the popular tools out there are Salsify and Akeneo. Selecting the right PIM platform is a critical decision for any business. Once you commit to a platform, you’re essentially entrusting it with the entire spectrum of your product information.  Choosing the right PIM platform is far from the everyday decisions we make, such as selecting our daily attire. A PIM platform is more like a long-term partnership. The choice you make profoundly impacts your day-to-day ope ..read more

Let’s get straight to the point. You’re here because you have done your research and you have shortlisted Akeneo and Pimcore as the PIM solution for your business. Cheers to that!  In this blog, you’ll have solid takeaways and your decision will be well-informed as we’re going to cover all the factors you must consider before making this decision.  But, before you dive into the key differences between Akeneo and Pimcore did you find answers to these questions? What are my specific business objectives for implementing a PIM solution? What is the scale of my product data management ne ..read more

Ever since online stores began to take over printed catalogs, a lot of businesses like Ikea decided to sunset the vintage glossy catalogs. This is because customers don’t have to wait for the publishing of physical catalog editions to drool over furniture pieces with coffee by their side or carry them around as a travel companion. Source: Fast company They can simply visit the Ikea website on their phone, and explore detailed product information. Unlike printed catalogs, digital product pages offer more than just well-shot images; they include videos, 3D models, and even VR experiences to vis ..read more

A butterfly undergoes a complete metamorphosis throughout its lifecycle. Similarly, a product also passes through several key phases from initial conception to end-of-life. After a lot of iterations, a product passes through the design, production, launch, growth, maturity, and decline stages.  From ideation to retirement, managing each transition in the product life cycle poses challenges for cross-functional teams in terms of collaboration, data management, retrieval, and more. This is where Product Lifecycle Management (PLM) comes in by enabling the management of a product throughout ..read more

A shiny product page looks so effortless from the point of view of the customers. They see all the relevant information and attractive media assets that help them make an informed decision. Feels like *swish and flick* of a magical wand. As a seller, only you know it wasn’t easy to get there. From the spreadsheets that gave you jump scares and the ERP systems that made you go through countless cups of midnight coffees, product data management is far from being a painless task. Managing textual content combined with visual elements makes the task even more painful if you don’t have a PIM and D ..read more

A PIM platform plays a huge role in redefining how eCommerce businesses manage their product data. It brings a revolutionary change in reducing the dependencies on manual work, bringing down the excessive use of spreadsheets and legacy systems. An eCommerce business would want to implement a PIM for various reasons and to accomplish different outcomes. The objectives could vary based on the business priorities, size, and industry. So, does this impact the cost of PIM? The short answer is yes. Before looking at the pricing of a PIM, you need to ask yourselves these questions and look at the bus ..read more

5 Ways DAM Will Transform Your Online Sales To fully realize the power of product data in eCommerce, immersive digital content is essential. This digital content is critical to product catalogs and can be in many forms including product imagery, short and long-form video, interactive content, PDFs, and marketing assets that will enable eCommerce revenue and profit success. While well-written copy for features, specifications, and descriptions is essential for buyer education and SEO performance, without connecting high-quality digital imagery, the eCommerce business ROI will suffer.  Thin ..read more