Want to know how PIM and MDM differ? Master data management, or MDM, centralizes all of an organization’s information, while product information management (PIM) centralizes product data. A PIM solution is actually a subset of MDM and is most often used for marketing and merchandising purposes. At their core, both are information management systems that make it easy to create, manage, and distribute product data.  ..read more

A lot of hard work goes into launching profitable products. Many teams and stakeholders are involved — including product marketing and product management. This may appear to be different ways of saying the same thing, like Gershwin's "to-may-to" and :to-mah-to, but they’re actually more like apples and oranges. They’re separate disciplines with distinct and equally important responsibilities. The two roles need to work together to create harmonious interactions between people and products, so naturally there’s some overlap.  ..read more

For a while now, there’s been a natural convergence of digital asset management (DAM) and product information management (PIM) in the market. PIM solutions have taken on DAM capabilities; DAM tools have taken on PIM capabilities. That capability sharing makes sense.  When you consider the modern customer experience, rich media assets like images and videos, which are organized via DAM, and product information like descriptions and measurements, which are organized via PIM, are experienced together. Customers see both on a single page, but companies don't always manage them together behi ..read more

The difference between product information management (PIM) and product lifecycle management (PLM) systems can be easily misunderstood — even among those in e-commerce. Although both of these tools are designed to streamline how products are brought to market, they play distinct roles in business operations. While there may be some overlap, it’s important to note that both are valuable solutions. And fortunately, they can work together to create operational efficiencies..  If and how organizations use PIM and PLM tools comes down to individual business needs. So instead of pitting them a ..read more

At Widen, we know that consumers expect accurate, coordinated, and compelling product content across every channel and touchpoint. And our customers agree: Being organized is important because the retailers have spoken: strong product assets are no longer a luxury, they are an expectation. Martin Hill, Director of Digital Sales at PRADCO Outdoor Brands But bringing a unified and compelling experience to life is a complicated endeavor — especially as e-commerce continues to expand. It requires a clear strategy, cross-team collaboration…and the right technology.  In our new guide, How t ..read more

Online customers can’t pick up products off the shelf so they rely on accurate product information and content to make purchases. Agencies who create digital experiences for their clients use product information management (PIM) software to deliver world-class omnichannel campaigns. Whether you’re in marketing, advertising, creative, or SEO, product information is central to any customer experience you build.  PIM solutions bring all of your technical product data, marketing content, and digital assets into one system to launch and optimize successful omnichannel campaigns. Using a PIM ..read more

Instead of a physical retail shelf full of choices, the digital shelf is made up of every customer experience your buyers have with your product — search results, mobile apps, websites, social media, in-store shopping, etc. If you want to win on the digital shelf in e-commerce you need to stock every location with high-quality product information.  This change from physical to digital is challenging for some, but it also presents a big opportunity. You now have more control over the appearance of your product and story (e.g. branded videos and 360º photography). To start stocking your di ..read more

There’s a key connective web between new products and customers in the market — product marketing. This multifaceted discipline brings together vital components of sales, marketing, and customer success to share a new product with the world. Product marketing requires a unique role to bring products to life and sell them — product marketers. Product marketers are the ones who research, define, and articulate the position of your product in the market. They create a plan and work across departments and teams to bring products to customers. These unique product experts are responsible for ever ..read more

E-commerce wouldn’t exist without product information; plain and simple. The problem is there’s a lot of quality information needed to support a single product. A digital buyer can’t take a product off the shelf, feel its weight, and experience it in the same way they can in person. They rely on the information they read, see, and hear about a product online — the product’s specs, text about its benefits, how-to videos, images, and so much more.  Organizations need accurate, robust, up-to-date, compelling product information to compete (and ultimately win) in the digital arena. Managing ..read more