The media landscape is brimming with stories, vying for your attention. But few capture our hearts and minds quite like those of animals in need. From heartwarming rescues to urgent calls for action, tales of creatures facing adversity often evoke a powerful response from the public. However, amidst the noise of modern media, how can animal welfare organizations ensure their messages reach the widest audience possible? Telling great stories, that’s how. Storytelling is a vital tool for sustaining attention. Our brains are hardwired for narrative, so stories are one of the most powerful ways to ..read more

Whether you’re seeking to raise awareness, attract donors, or promote adoption events, if you want your animal welfare message to be heard, one key lies in compelling content creation. Developing written pieces that communicate your mission can make all the difference in achieving your organization’s goals. Compelling content has the ability to evoke emotion, drive action, and ultimately make a meaningful impact in the lives of animals in need. Imagine this: a heartwarming story of a neglected dog finding a loving forever home after being rescued by your organization. This story, beautifully c ..read more

It’s no secret that vegetarianism is continuing to grow. What was once thought to be a “trend” at one point has become a major global shift. There are at least 75 million across the globe who actively choose not to consume meat. There are so many options available to consumers who don’t want to eat meat or animal products. It’s amazing, and we’ve worked with several companies that are making those options available. Recently we connected with the World Animal Foundation, who shared some amazing statistics with us. Did you know the vegan food market is projected to exceed $31.4 billion globally ..read more

The construction industry is full of risk. Even for companies that focus on environmentally friendly and sustainable projects face a wide range of potential challenges, from weather and safety to delays that result from supply chain issues and financing. Some of those challenges are easy to address. Others, however, can escalate and threaten your organization’s reputation – or worse. Many of the possible crisis situations your green construction business might run into are ultimately out of your control. But that doesn’t mean you won’t face public scrutiny in the event of an accident, project ..read more

Earth Day is the perfect catalyst for your green tech company to consider ways to amplify your brand in connection with the annual event. If you already have a green tech public relations strategy, you probably have your game plan in place. But if you have never thought about harnessing the eco-friendly power of PR, now is the time to start. Increase Awareness Earth Day was created to bring awareness to the general public about conservation and sustainability initiatives that can help preserve the planet. But it is also a great time to tout your green offerings. Unfortunately, too many corpora ..read more

You’ve created a solution to reduce plastic use. You’ve created a solution to reduce harmful emissions. Your green tech is helping move us forward, but you can’t seem to get the traction it deserves. A green tech public relations strategy is what you need. An experienced team like Orange Orchard PR can create a customized strategy that educates, builds credibility, and engages current and future stakeholders. Awareness and Education: With green tech, PR can help in educating the public about the importance of your technology. Education is important in sharing your company’s story. It can’t jus ..read more

Volunteers are a vital aspect of nonprofit organizations. They are the backbone and foundation for success when there is heavy lifting to be done. According to a 2023 report from the United States Census Bureau, nearly 51% of the U.S. population age 16 and over, or roughly 124.7 million, informally helped their neighbors during the peak of the pandemic. More than 23% of people in that age group, or roughly 60.7 million, formally volunteered through an organization during the same period. Nearly three years since then, the need for volunteers continues to grow for nonprofit organizations, like ..read more

While the notion of press releases can seem bland and a cookie-cutter way of communication, their potential should not be underestimated. Although the way one can receive information is limitless these days, Cision, a leading public relations software company, says press releases continue to reign supreme. Cision says press releases hold tremendous value – from their structured format, to the power they hold to enhance search engine visibility and website traffic, and how they work to establish credibility and authority for businesses and organizations. At Orange Orchard, we specialize in supp ..read more

As the head of a nonprofit, you may have wondered why other nonprofits seem to get all the attention while yours doesn’t get a peep. It’s not that your cause is less worthy. It’s because their team has realized the power of public relations and has put it to good use. And, according to Kathleen Kelly Janus, a leading nonprofit researcher, two-thirds of charities in the United States struggle to bring in donations beyond the $500,000 mark. If you’re on a tight budget, like most nonprofits, it can be difficult to get past that fundraising mark. You believe you can’t designate enough funds for an ..read more

Each day, more and more individuals are becoming conscious of the need to protect our planet. In fact, in a 2020 McKinsey US consumer sentiment survey, more than 60% of respondents said they’d pay more for a product with sustainable packaging. In addition, a 2023 study by NielsenIQ found that 78% of US consumers say that a sustainable lifestyle is important to them. According to Gitnux, the green building industry is expected to grow to 377.2 billion by 2026, a 5.5% increase from 2021. With so many individuals emphasizing sustainability when purchasing, it’s important to spread your green cons ..read more