As a financial technology executive, you need to keep a close eye on emerging trends to stay ahead of the competition. Fintech marketing is evolving rapidly, and several trends are poised to disrupt how you reach and engage customers in the coming years. With evolving regulations, increasing customer expectations, and new technologies reshaping the landscape ..read more

As a product marketer, it’s your job to fully understand the product inside and out so you can convey the key benefits and differentiators to your target customers. The best way to get all the details is to go straight to the source – your product managers, developers, and engineers. Sit down with them and ..read more

You’ve spent months perfecting your customer acquisition strategy. You’ve optimized your funnels, crafted compelling ads, and built a social following. New customers are flooding in the door. Growth is on fire! But in the excitement of scaling new customer wins, are you forgetting about the customers you already have? Customer retention is the secret weapon ..read more

WhatsApp has become an increasingly popular messaging app, with over 2 billion active users worldwide.  In Latin America, WhatsApp is particularly popular, with over 76% of internet users in the region using the app daily.  This presents an opportunity for businesses in the region to leverage the app to connect with customers, build trust, and ..read more

Starting a business is no easy feat, but it’s just the beginning. Once you have a product or service in the market, it’s time to focus on growing your customer base and scaling your operations. That’s where growth marketing comes in. As a startup marketer, it’s your responsibility to drive sustainable growth and help your ..read more