DealerSocket Blog
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Read about best practices and software for managing your dealership in the latest DealerSocket Blog. Check back weekly for more marketing insights. DealerSocket is a robust, data-driven marketing consultancy providing unparalleled automotive marketing solutions to customers with increased gross profit.
DealerSocket Blog
3w ago
It’s time to rev up your engines and steer into the fast lane of digital transformation. In today’s ever-evolving automotive landscape, one thing is crystal clear – adapt or get left in the dust. So, buckle up as we navigate the twists and turns of changing consumer behavior and how to stay ahead of the curve.
Indie dealers face distinct challenges, from limited resources to heightened competition. Understanding these challenges is the first step towards overcoming them through digital adaption.
The Digital Shift
Gone are the days of relying solely on foot traffic and traditional advertising ..read more
DealerSocket Blog
3w ago
The automotive industry is no exception to the transformative power of technology. Digital transformation, or integrating digital technologies into all aspects of business, has become necessary for independent auto dealers looking to thrive in today’s competitive market. Explore the significance of digital transformation and the challenges indie auto dealers face, and also discover a roadmap for embracing digital technologies to drive success.
The Current Landscape
Indie auto dealers often grapple with challenges such as limited resources, fierce competition, and changing consumer expectatio ..read more
DealerSocket Blog
1M ago
We get it – the struggle is real. As independent dealers hustling in a competitive market, you’ve probably faced the daunting challenge of getting solid financing. It’s like trying to catch a unicorn sometimes – elusive and seemingly mythical. But fear not; we’re breaking down the why and offering game-changing strategies to help you level up your financing game.
The Hard Truths: Why Indie Dealers Face Financing Hurdles
Limited Financial History: Banks love paperwork, and if you’re light on the credit history and financial documents, they might give you the cold shoulder. It’s like being as ..read more
DealerSocket Blog
3M ago
Dealer solutions and services on display at the Las Vegas Convention Center
Solera’s Vehicle Solutions business line, the leader in vehicle owner lifecycle management, is excited to present their latest dealer and OEM solutions updates at the NADA SHOW 2024 in Las Vegas from Feb. 1-4. This premier event offers automotive industry professionals an opportunity to explore groundbreaking technology and strategies for expanding their businesses. By revolutionizing and reinvigorating dealership operations, customer relationship management, marketing and digital advertising, and fixed operations, Sol ..read more
DealerSocket Blog
3M ago
In the dynamic landscape of corporate leadership, women are increasingly making significant strides and leaving an indelible mark on the business world. Solera is dedicated to supporting and empowering female leaders through multiple sponsorships, partnerships, and programs.
WDAR Sponsorship – NADA initiative to empower women in the retail automotive industry
As part of our ongoing commitment to supporting women leaders, Solera is proudly sponsoring the Women Driving Auto Retail (WDAR) networking event on February 1st in Las Vegas, NV. This sponsorship is a testament to our strong support of W ..read more
DealerSocket Blog
5M ago
The Significance of Regular Statement Reviews
Reviewing your merchant services statements for your automotive business plays a vital role in cost management, competitive edge maintenance, security and compliance assurance, and enhancing the overall customer experience. Periodic assessments empower you to make knowledgeable decisions that can significantly benefit your business.
Important Factors in Each Statement:
1. Expense Management: Understanding the various fees linked to your merchant services is crucial for efficient expense management. These charges encompass transaction fees, monthly ..read more
DealerSocket Blog
6M ago
Dealerships often face significant challenges when it comes to credit card payment processing. In the automotive industry, transactions can vary greatly in size, from minor sales to major purchases, leading to issues with processing fees. Some providers charge higher percentages for larger transactions, affecting the dealership’s profitability or necessitating higher costs for customers in a fiercely competitive market.
Understanding Dealers’ Payment Processing Challenges
Efficiency and reliability in payment processing are pivotal for dealerships. Delays or technical glitches can disrupt oper ..read more
DealerSocket Blog
7M ago
Running an independent car dealership successfully requires a combination of strong business acumen, tech integration, and personalized services. In a competitive automotive market, finding ways to innovate and streamline operations can accelerate sales and elevate the customer experience.
It’s crucial to continuously refine your operations to help you stand out from the competition and provide exceptional service to your valued customers. Start with Your Customers
First, cultivate a customer-centric approach. At the heart of every successful dealership lies a commitment to custom ..read more
DealerSocket Blog
9M ago
Independent car dealerships must remain competitive compared to other independent dealers in their area and large national chains with big budgets, a strong brand identity, and access to a nationwide inventory. It can be tough out there, but many independent dealerships are not only competitive, but they thrive.
How do they do that? They pay attention to industry trends, understand what customers want, and actively work to stay competitive. Here are some ways they do just that.
Industry Trends in 2023
While the used car boom that sent prices sky high may be winding down, there is still a large ..read more
DealerSocket Blog
1y ago
Solera solutions help dealerships out sell, out service, and out perform the competition
Every year, the annual National Automobile Dealers Association (NADA) show attracts thousands of auto dealership employees. They look to network, learn emerging industry trends, and find out about the latest technology that can help them streamline operations and improve improve CX (customer experience).
And we will be there too! We are exhibiting at the Kay Bailey Hutchinson Convention Center from Jan. 26-29th. There we will demonstrate our industry-leading solutions that help dealerships drive sales, rea ..read more