In today’s digital age, consumers expect fast, easy, and constant access to the products and services they use on a daily basis. They want to grab the smartphone they always have at their fingertips, open an app, and get things done. This need has led many small and medium-sized businesses to explore creating their own applications to help their customers manage their lives in a way they prefer – a mobile one. Clothing stores, kindergartens, housing cooperatives, libraries – businesses which are, at first glance, not related to each other. They fulfill different roles and have different target ..read more

The debate about the changes, trends, and direction of growth in the digital publishing industry is not a discussion about books and magazines. It is a debate about the development of technology or, to be more specific, about how it has changed our daily lives. This impact is much greater than we think. It comes to your attention when you observe kids. Have you had a chance recently to see how a few-year-old children open and use a notebook or a book today? If not, prepare to be shocked. One of the recent reports shows they are trying to swipe or tap pages like a smartphone or tablet.  We ..read more

There is only one simple solution that gives digital magazines unlimited opportunities to attract readers and engage them to such an extent they come back. It’s called multimedia. If you think about it, publishers have always tried offering more than just plain text in their publications. Let’s go back to the days of publishing broadsheet newspapers when the common practice for editors was to enlist artists to sketch and report on news events. That was a profession! Soon after, technological development brought a revolution in photography and newspapers began to feature pictures routinely — in ..read more

When in 1993 Adobe Systems introduced the PDF (Portable Document Format) to the world, they probably didn’t even imagine the size of a revolutionary they started. By improving the process of creating, sharing, and accessing digital documents, they made online publishing both easy and efficient on a previously unknown scale. It would be a pity not to take advantage of this opportunity, wouldn’t it? Is there anyone who remembers sharing documents before PDFs time? The days of floppy disks and dot-matrix printers, when everything was a cumbersome process that involved printing papers out and phys ..read more

When it comes to traditional publishing, the number of places where you physically distribute or advertise your magazine results directly in reach. Even though the possibilities are limited, the rule is simple: the more points, the better. As for digital publishing, it’s quite the opposite. One great optimized web-based kiosk is enough to open up endless possibilities in terms of online reach. It is all about how many people have access to – or are exposed to – your publications. In this context, the differences between the capabilities of traditional and digital publishing models are huge, bo ..read more

Social media ranks incredibly high when it comes to the effective promotion of digital publications. Thanks to them you can actively engage your fans or get constructive feedback from followers, as well as vividly increase the number of readers and subscribers. And the best part is, you have got everything at your fingertips. It doesn’t mean the only task required is to set up accounts on the most popular social media channels and the rest will fall into place. It never worked this way. Achieving significant and measurable results requires three elements: strategy, engagement, and regularity ..read more

Do you run a magazine? If your answer is “yes”, you should look deeper into this article. Why? Because it presents a new, efficient form of distribution, promotion, and sales you might be interested in due to the long list of its benefits. There is no need to beat about the bush, it is about a mobile app for a magazine, or we should rather clarify, an interactive mobile app for your PDF-based magazine. In a moment, you will find out what is behind this phrase, how it looks like, how it works, and what advantages it can bring to your enterprise.   If you want to get a solid dose of kn ..read more

Distributing a magazine online is the first step to success in today’s publishing industry. Letting yourself be found effectively by potential readers is the second one. How do you increase your web visibility and make people come across your resources on their own? There is a way to achieve that and it is called SEO. Millions of people search for millions of queries every day, trying to find an answer to their questions typed into Google. Including you. How many pages of Google search results do you usually visit? One, two, three? If you chose the last two answers, you belong to a definite mi ..read more

Until recently, television has been the most effective advertising channel for almost every industry. As well as the most expensive, which resulted in the fact that many small or medium-sized companies could not afford it. Today, such firms face a huge opportunity to effectively increase recognizability and sales through online campaigns. Thanks to the Internet, a well-executed digital marketing strategy can give much better results than the few-second television spot in prime time. For a shorter time, less money, and with a higher rate of return. One principle unites all businesses of the wor ..read more

The artificial intelligence (AI) chatbot called ChatGPT, which has taken the world by storm, increasingly boldly enters the publishing business. Although it’s not perfect and still needs a lot of improvement, we can already say that it has significant potential to drive the next revolution of the digital magazine world. Along with announcing the release of the free version of ChatGPT, the public went on reconnaissance — to be more specific, 100 million users in just over two months since launch. People logged in to get answers to the most diverse questions that could pop into their heads. The ..read more