When in 1993 Adobe Systems introduced the PDF (Portable Document Format) to the world, they probably didn’t even imagine the size of a revolutionary they started. By improving the process of creating, sharing, and accessing digital documents, they made online publishing both easy and efficient on a previously unknown scale. It would be a pity not to take advantage of this opportunity, wouldn’t it? Is there anyone who remembers sharing documents before PDFs time? The days of floppy disks and dot-matrix printers, when everything was a cumbersome process that involved printing papers out and phys ..read more

When it comes to traditional publishing, the number of places where you physically distribute or advertise your magazine results directly in reach. Even though the possibilities are limited, the rule is simple: the more points, the better. As for digital publishing, it’s quite the opposite. One great optimized web-based kiosk is enough to open up endless possibilities in terms of online reach. It is all about how many people have access to – or are exposed to – your publications. In this context, the differences between the capabilities of traditional and digital publishing models are huge, bo ..read more

Social media ranks incredibly high when it comes to the effective promotion of digital publications. Thanks to them you can actively engage your fans or get constructive feedback from followers, as well as vividly increase the number of readers and subscribers. And the best part is, you have got everything at your fingertips. It doesn’t mean the only task required is to set up accounts on the most popular social media channels and the rest will fall into place. It never worked this way. Achieving significant and measurable results requires three elements: strategy, engagement, and regularity ..read more

Do you run a magazine? If your answer is “yes”, you should look deeper into this article. Why? Because it presents a new, efficient form of distribution, promotion, and sales you might be interested in due to the long list of its benefits. There is no need to beat about the bush, it is about a mobile app for a magazine, or we should rather clarify, an interactive mobile app for your PDF-based magazine. In a moment, you will find out what is behind this phrase, how it looks like, how it works, and what advantages it can bring to your enterprise.   If you want to get a solid dose of kn ..read more

Distributing a magazine online is the first step to success in today’s publishing industry. Letting yourself be found effectively by potential readers is the second one. How do you increase your web visibility and make people come across your resources on their own? There is a way to achieve that and it is called SEO. Millions of people search for millions of queries every day, trying to find an answer to their questions typed into Google. Including you. How many pages of Google search results do you usually visit? One, two, three? If you chose the last two answers, you belong to a definite mi ..read more

Until recently, television has been the most effective advertising channel for almost every industry. As well as the most expensive, which resulted in the fact that many small or medium-sized companies could not afford it. Today, such firms face a huge opportunity to effectively increase recognizability and sales through online campaigns. Thanks to the Internet, a well-executed digital marketing strategy can give much better results than the few-second television spot in prime time. For a shorter time, less money, and with a higher rate of return. One principle unites all businesses of the wor ..read more

The artificial intelligence (AI) chatbot called ChatGPT, which has taken the world by storm, increasingly boldly enters the publishing business. Although it’s not perfect and still needs a lot of improvement, we can already say that it has significant potential to drive the next revolution of the digital magazine world. Along with announcing the release of the free version of ChatGPT, the public went on reconnaissance — to be more specific, 100 million users in just over two months since launch. People logged in to get answers to the most diverse questions that could pop into their heads. The ..read more

We live in an incredible age, an age of digital transformation. We witness enormous yet fascinating changes touching almost every industry in the world. It is no different from the publishing business. Magazine publications are right in the middle of the process of the digital revolution and this year seems to be a crucial moment for them. What we are observing right now is no more no less a digital transformation spilling over to every aspect of publishing. This process is compared by many to a breakthrough on the scale of the invention of the printing movable type. If we want to understand t ..read more

Stop for a moment. Look carefully at people around you: bored in the crowded commute, exasperated in long queues at shops, relaxed on benches in parks on sunny days. Is anybody reading a paper publication? If so, how many people are doing it? To compare – how many are staring at their smartphones or laptops? No matter where you are, we will bet the answers and proportions between these numbers will be similar. This is because the on-screen reading trend is global. Nowadays, we all hear about large publishing houses, newspaper and magazine corporations which rebrand their strategies, limit some ..read more

While journalists and publishers are working overtime under extraordinary conditions to provide people with ongoing data during the Covid-19 pandemic, PressPad contributes too and improves the process of exploring information by adding a search feature to the news apps platform. The situation in which we have found ourselves recently, and along with it isolation and quarantine, resulted in a massive increase in information consumption all over the world. News websites have experienced doubling traffic these days, although the unquestionable winners are local publishers, who noted an 89% boost ..read more