Editors-Elect: 2025–2028
Journal of Consumer Research
by Vlad Dovijarov
1M ago
On behalf of the Policy Board of the Journal of Consumer Research, I am delighted to announce the journal’s next team of editors. Professor Oleg Urminsky will serve as editor in chief, and professors Giana Eckhardt, Jacob Goldenberg, Meg Meloy, and Stephen Spiller will serve as co-editors. Their four-year term will start January 1, 2025, when they will begin overseeing all new manuscript submissions. The current editor team will continue to process all revised manuscripts until March 31, 2025. Oleg Urminsky is Professor of Marketing at the University of Chicago Booth School of Business. Giana ..read more
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How Value Hierarchies Perpetuate Inequalities
Journal of Consumer Research
by Markus Giesler
1M ago
Consumers are a powerful force in the marketplace.  They drive brand loyalty and can create market winners. They can punish bad actors and launch social movements that create and spread changes. They can serve as advocates of important issues impacting society from driving attention to causes from specific diseases to saving the environment. What happens when consumers create hierarchy in the marketplace? How does this take place and what are the consequences of such actions in the long term?  In their JCR 50th Anniversary paper, Lez Trujillo-Torres (photo), Benet DeBerry-Spenc ..read more
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When Consumers Ignore Risk
Journal of Consumer Research
by Stacy Wood
1M ago
Lena Pellandini-Simanyi, University of Lugano in Switzerland, and Michelle Bernhardt, Oregon State University,  have developed a new theory of how changing market conditions can lead large numbers of otherwise cautious consumers to buy risky products such as subprime mortgages, cryptocurrency or even cosmetic surgery procedures, as published recently in JCR: https://academic.oup.com/jcr/advance-article/doi/10.1093/jcr/ucae018/7629165 These changes can occur in categories of products that are generally low risk when they enter the market. As demand increases, more companies may enter the ..read more
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Why do Some Online Communities Become Toxic?
Journal of Consumer Research
by June Cotte
1M ago
          Olivier Sibai, Marius Luedicke, and Kristine de Valck recently published a new JCR paper that highlights the conditions under which online consumption communities become riddled by toxic verbal violence. I asked the authors to summarize their findings. Here’s an overview of this fascinating look into consumption communities. Online consumption communities are places where people come together around shared interests in products, brands, and consumption practices. While these communities offer social connections and a sense of belonging, they are not ..read more
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Is Top Rated More Persuasive than Best Seller?
Journal of Consumer Research
by Markus Giesler
6M ago
The marketplace is full of cues about a product’s popularity. There are two types of consensus cues, or statements about how others generally responded to the product: Cues that describe others’ attitudes (“top rated,” implying the product is widely liked) and cues that describe others’ behaviors (“best seller,” implying the product is widely purchased). Can this subtle difference in consensus cues affect persuasion? In their recent Journal of Consumer Research article, Aaron J. Barnes and Sharon Shavitt show that the effectiveness of attitudinal versus behavioral consensus cues depends ..read more
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Report from the ACR Conference
Journal of Consumer Research
by June Cotte
9M ago
It was a pleasure seeing so many of JCR’s Editorial Review Board members and Associate Editors at the recent Association for Consumer Research conference. We were able to celebrate continued success at the journal, and we welcomed new members to the team. Please say congratulations to the new Associate Editors at JCR: Alixandra Barasch Josko Brakus Robin Canniford Rhonda Hadi Daniella Kupor   Also, a warm welcome to the newest members of the Editorial Review Board: Susan Broniarczyk Inyoung Chae Cammy Crolic Emanuel deBellis Emily Garbinsky David Matthew Godfrey Kirk Kristofferson Monika ..read more
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The Consumption of Crowdfunding
Journal of Consumer Research
by Markus Giesler
10M ago
Reward-based crowdfunding platforms like Kickstarter and Indigogo are wildly popular around the globe. Every year, consumers use these platforms to transfer billions of dollars to help entrepreneurs and artists develop market innovations. Strangely, though, these consumers obtain no financial benefits from these producers, no legal guarantee that their money will be used aptly, and no reimbursement options. These unfavorable conditions led authors Andre F. Maciel (University of Nebraska—Lincoln) and Michelle F. Weinberger (Northwestern University) to ask in their most recent JCR article why s ..read more
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JCR Inclusion Grants
Journal of Consumer Research
by June Cotte
11M ago
  What is an Inclusion Grant? The general idea is to help JCR authors offered a revision opportunity who do not have access to sufficient funds to conduct the required research. We are trying to include potential authors who may otherwise by shut out of JCR due to resource constraints. When an author team receives a “revise and resubmit” decision from JCR, it is usually accompanied by a request for new empirical data. This may be due to flaws in existing study designs, and/or underpowered existing studies, more qualitative data needed, as well as for other reasons. The move for more rigo ..read more
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How Do Same-Sex Couples Navigate Hysterisis?
Journal of Consumer Research
by Markus Giesler
1y ago
A timely and relevant new JCR paper by Sunaina Velagaleti and Amber Epp investigates same-sex couples’ attempts to address hysteresis – when their gendered bodies, roles, and expressions are out of sync with the evolving script of a destabilized wedding field. We asked the authors to summarize their findings for you: Tradition is at the heart of America’s wedding industry, a multi-billion-dollar marketplace that dictates legitimacy—who and what will be valued and accepted—as well as the latest styles and trends. Each year, millions of couples embark on the extensive and pricey wedding plannin ..read more
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Call for Nominations: Editor in Chief
Journal of Consumer Research
by Vlad Dovijarov
1y ago
The post Call for Nominations: Editor in Chief appeared first on Journal of Consumer Research ..read more
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