We are excited to announce the acquisition of the Videohance.com domain, which has served as the digital hub for a pioneer in video editing software for over 7 years. This acquisition marks a pivotal moment in Venture Videos journey, symbolizing not just the expansion of our digital footprint but also our commitment to embracing the legacy of innovation that Videohance.com delivered. While we are not directly integrating Videohance’s tools into our services, this strategic move allows us to honour and draw inspiration from their ground-breaking approach to video editing. It strengthens our ded ..read more

In a significant development in the SaaS industry, SaaS Creative Ltd, trading as Venture Videos, has acquired the intellectual property of Skeleton Productions Ltd. This acquisition is an important step for Venture Videos to establish itself as the go to video production agency for SaaS brands. Over the last 18 years, Skeleton Productions Ltd has been delivering creative video content & campaigns for some of the world’s biggest SaaS brands. The recent liquidation of Skeleton Productions though raised questions about the future of its ongoing client work and creative assets. By acquiring Sk ..read more

The most effective explainer videos are created using a tried and tested production methodology. To succeed, a brand must consider a range of important factors that will have a direct impact on the success of an explainer video. When taken into account, these tips can make or break an explainer video production - and help ensure the content is captivating, inspiring and drives results. 7 tips to creating an effective explainer video 1. Goals and objectives Content marketing is all about driving profitable customer actions. For each business and brand, these will be different, as will the expec ..read more

Ever wondered if your video marketing is truly hitting the mark? Well, wonder no more. Our quick-fire Video Marketing Scorecard is your key to unlocking a world of potential, and it's yours for the grand price of zero. Zip. Nada. In the time it takes to brew a cup of tea, you can gain invaluable insights, all with the ease of a click. Ready for a Transformation? Just a handful of yes-or-no questions stand between you and marketing enlightenment. Our clever tech will do the heavy lifting, serving you a customised report that celebrates your strengths and gently nudges you towards untapped oppor ..read more

At its heart, competitor benchmarking is a systematic process of comparing your video marketing strategies against those of your rivals. It’s a bit like a secret shop where you peek into the toolboxes of those in your niche to see what’s making their gears turn so smoothly. Identify Your Rivals First things first: pinpoint who your competitors are. And they’re not just the other businesses vying for the top spot on the sales charts. In the world of video marketing, your competitors are also fighting for views, engagement, and subscribers. Analyse Their Content Once you’ve identified your riv ..read more

Have you ever wondered what makes you click on a video? It's not just the catchy title; the secret weapon for grabbing attention is the thumbnail. That small, clickable image is your first handshake with viewers, and let me tell you, it's crucial for making a solid first impression. Let's dive into the nitty-gritty of how thumbnails can skyrocket your video's click-through rates (CTR). It's All About Customisation Here's a staggering fact: 90% of the top-performing videos on YouTube flaunt custom thumbnails​. Your thumbnail isn't just a pretty picture; it's a critical decision-maker for viewer ..read more

We get it. You're passionate about bringing your brand's story to life through video, but you're also conscious of the purse strings. The good news? A tight budget doesn't mean compromising on quality. Here's the inside track on where it's worth loosening those purse strings and where you can tighten the belt without losing out. 1. Spend: Professional Equipment There's a distinct difference in video quality when you compare smartphone footage to that shot with professional gear. If you want your video to scream 'top-notch', investing in professional equipment – or hiring a crew that has it – i ..read more

Creating top-notch video content isn't just about hitting the record button. It's about meticulous planning that ensures the shooting process goes without a hitch. If you're diving into video production, this pre-production checklist will be your saviour. Determine Your Purpose and Goals Before anything else, ask yourself: Why am I creating this video? Whether it's to increase brand awareness, explain a product, or drive sales, having a clear objective will guide all other decisions. Decide on Your Budget Let's be real: dreamy ideas can be costly. Determine how much you're willing to spen ..read more

It's hard to deny the pivotal role video content plays in today's digital age. From advertisements to how-to tutorials, the realm of video content is vast and influential. Still, some brands resist hopping on the video bandwagon, often to their detriment. Here's why skimping on video might be the pitfall you didn't see coming. 1. Lost Engagement Opportunities Every brand aims to captivate its audience, and nothing does it quite like video. In a world of dwindling attention spans, static images and long blocks of text don't always cut it. Video, however, is dynamic. It conveys emotion, tells a ..read more

Ever wondered if your video marketing is truly hitting the mark? Well, wonder no more. Our quick-fire Video Marketing Scorecard is your key to unlocking a world of potential, and it's yours for the grand price of zero. Zip. Nada. In the time it takes to brew a cup of tea, you can gain invaluable insights, all with the ease of a click. Ready for a Transformation? Just a handful of yes-or-no questions stand between you and marketing enlightenment. Our clever tech will do the heavy lifting, serving you a customised report that celebrates your strengths and gently nudges you towards untapped oppor ..read more