How X can become a leading social video player by fuelling controversy over creativity
MIDiA Research Blog » Elon Musk
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3M ago
Elon Musk has celebrated a small win after persuading Jimmy Donaldson – aka Mr Beast – to post a video on Twitter/ X. Until now, X’s attempts to woo the superstar creator have been rebuffed . Mr ..read more
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The future is interoperability: Why Threads could beat Twitter through the Fediverse
MIDiA Research Blog » Elon Musk
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10M ago
While Elon Musk has been posturing public beef with Mark Zuckerberg (challenging him to a cage match, practicing with former MMA champions, public callouts on Twitter, requesting very personal measurements ..read more
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The moment is here for social platform disruption
MIDiA Research Blog » Elon Musk
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1y ago
After more than half a year of contradicting statements, lawsuits, countersuits, and bad memes, Elon Musk finally owns Twitter. Act one: taking a photo with a sink in the Twitter HQ, and captioning it ..read more
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Quick Take: Tesla’s Streaming Ambition
MIDiA Research Blog » Elon Musk
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1y ago
Reports have emerged that Tesla is looking to build its own streaming music service. In practice, this will most likely be a case of Tesla building a streaming service that operates solely for Tesla users ..read more
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What Elon's Twitter means for music
MIDiA Research Blog » Elon Musk
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1y ago
When we wrote about Elon Musk’s bid to buy Twitter back in April, the idea that it would actually happen seemed far-fetched. Now, of course, Musk really is in charge, and the fate of the social platform ..read more
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Twitter versus Musk will decide the future of social
MIDiA Research Blog » Elon Musk
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1y ago
In a turn of events, Elon Musk has backed out of his dramatic, very public proposal to buy Twitter. It is a broken courtship characterised by bad-faith public exchanges , on-platform polls, and plot twists ..read more
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Tumult at Twitter shines a light on a deflating tech bubble
MIDiA Research Blog » Elon Musk
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1y ago
Elon Musk’s takeover of Twitter has had a rocky start. A lack of a clear corporate and product strategy has alienated advertisers and users alike. Twitter’s brush with profitability is now being replaced ..read more
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Are subscriptions the future of social apps?
MIDiA Research Blog » Elon Musk
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1y ago
When Elon Musk took over Twitter, he was publicly faced with a seemingly impossible ask: make the iconic, culture-defining, long-standing social app (consistently) profitable. At the time of acquisition ..read more
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