Amazon is the third largest search engine in the world and yet so many authors don’t treat it that way. How can YOU treat it that way? Your first move should be to add relevant keywords to your Author page. What’s the easiest way to do it? Log into Author Central, click on one of your books, Edit Book Details and, under Editorial Reviews, add every single endorsement you’ve gotten (make sure you bold the name and titles of the endorsers; readers look at WHO recommended you before they look at WHAT they said). You can add 20,000 characters that will now appear on your book page! Do you know how ..read more

   Annabelle Gurwitch is an actress, activist, and the author of the New York Times bestseller and Thurber Prize finalist I See You Made an Effort. Her other books include: Wherever You Go, There They Are, and You Say Tomato, I Say Shut Up (coauthored with Jeff Kahn).  She was the co-host of Dinner & a Movie on TBS and has appeared on NPR, The Today Show, CBS Early Show, Real Time with Bill Maher, PBS, and numerous CNN and MSNBC programs. Her essays and satire have been featured in The New Yorker, The ..read more

  Scott Duffy is an entrepreneur and business strategist who's listed as a “Top 10 Speaker” by Entrepreneur and has been named one of the “Top Influential People To Follow” by Yahoo! Finance. But that's not why I brought him on the pod. I brought him on because he's also the author of three different business books on three different topics, from three different publishers and launched in three entirely different ways. When I was at his mastermind a few weeks ago, he articulated why entrepreneurs should launch books in a way that was clearer than I'd ever heard. That's why I wanted h ..read more

  Katie DePaola is an author, speaker, entrepreneur and the founder of Inner Glow Circle, a company dedicated to helping women entrepreneurs find their glow and live purpose-driven lives. But most relevantly for our show, she is the author of At Least You Look Good: How to Glow Through What You Go Through, the latest release from Launch Pad Publishing. The book is part memoir, part self-help and all love; it's Katie's story about surviving Lyme disease and her brother's death by overdose while building her multi-million dollar business.  HERE'S HOW I CAN HELP YOU WHEN YOU'R ..read more

  Alex Sanfilippo is the host of the top-rated podcast Podcasting Made Simple, the founder of PodPros.com, a software company focused specifically on the podcasting industry and the co-creator of PodMatch, a service that matches podcast guests and hosts together for interviews. That's not all! He also co-founded PodcastSOP, a project management tool that helps podcasters keep up with their episode releases. You get it: the guy is POD OBSESSED. So who better to come on the show to talk about how authors can book podcast tours? Everything he shared was fascinating but what I found ..read more

  Boy, does Craig Stanland have a story to tell. It starts with the FBI knocking on his door, followed by two years in prison. But that's not really what we delve into here. Instead we talk about the book he wrote on his experience—and the one major mistake he made. Now that he's at work on book number two (title TBD—we get into that in the conversation), he's approaching everything differently. Find out about that, as well as how he's planning to use videos to launch his next book, in this episode. RELEVANT LINKS:   Craig's website Craig's book on Amazon HERE'S HOW I CAN HELP ..read more

  Peter Shankman is many things, among them a five-time best selling author, entrepreneur and corporate in-person and virtual keynote speaker who focuses on customer service. But in this episode I got him speaking about something so many of you ask me about: HARO, or Help a Reporter Out...the website he started (and sold to Cision many years ago) that helps so many authors get featured in mainstream media. In this conversation, which happened in rapid fire while he was in the throws of salmonella, Peter shared with me how he started HARO accidentally, the best way to get a journalist ..read more

  Rich Goldstein is a patent attorney, speaker, host of the Innovations and Breakthroughs podcast and, most relevantly for this show, the author of the bestselling book The ABA Consumer Guide to Obtaining a Patent, which was published by the American Bar Association. He's someone who understands through and through what a book can do for someone's business and in this episode, we got into all that as well as how writing a book changed Rich's career, why he sends a copy of the book to anyone who requests it and how writing a book could, theoretically, make an entrepreneur a ..read more

  This may be the most useful podcast I've ever released. That's because it's with a guy who's an expert on something EVERY author wants: getting people to recommend your book. His name is Rob Fitzpatrick and he's a former programmer who dropped out of grad school to go to YCombinator with his first startup. It's that background—along with his nearly decade and a half of experience as an entrepreneur—that helps make sense of the fact that he's the guy who's seemingly cracked the code on how to write a book that everyone will recommend. He breaks down his process in his late ..read more

  I literally don't have the words to describe the experience of recording this episode but suffice it to say that it was the most fun interview I've ever done. Back story: Zara Barrie and I knew each other online (I find her incredibly glam and we're mutual fans of one another to the point that I recommended her book, Girl Stop Passing Out in Your Makeup, on KATU). She told me that she and her podcast co-host slash work wife Dayna Troisi were going to be in LA (they're NYC ladies, natch). We decided to do a podcast swap, they rented a studio and the rest is history. If history involved m ..read more