Real estate agents across the country have a love/hate relationship with Zillow that has been going on for many years. Even if you have chosen to be a Zillow Premier agent and pay Zillow for leads, you are still likely frustrated with Zillow and feel like you have no other choice than to give them your money. Are Your Zillow Reviews Disappearing? Follow These Steps to TAKE ACTION NOW! In late 2020, Zillow announced plans to hire salaried agents to represent them when they make cash offers to home sellers. After years of denying they would act as a brokerage, this was another step closer to ju ..read more

When you first start out in real estate and only have a few clients, it is easy to get it all done. Then you close a few houses, get a few referrals, list a few houses and the cycle continues and grows until you aren’t getting it all done at the end of each day. When you are busier than you can handle by yourself, how do you find help and what kind of help do you need? Think about the parts of your business that you can delegate to someone else and still get things done. Probably one of the easiest things you can get help with is finding someone to be your transaction coordinator. They will wo ..read more

As a successful real estate agent, you have worked hard to build your business. When you reach the point where you can’t handle everything on your own, you will need to have an assistant that can help you. What are the things your assistant should be able to help you with? The options are endless but start with these five to get you going. Five Things Your Assistant MUST Be Doing for You Listing Management Your assistant will work with you both before and after a property is listed to prepare documents, enter data, market the listing, and communicate with the seller. Other than negotiating, t ..read more

Building your real estate business takes time and effort. One big thing that future clients like to see is testimonials from your past clients that will make them feel good about working with you. If you are a new agent or have even been around for a few years but never made an effort to get testimonials from past clients, the lack of testimonials can make you appear inexperienced. How do you get the testimonials you need to show you have the experience you do and help your future clients feel confident about choosing to work with you? Getting Your Past Clients to Leave Testimonials There are ..read more

Listing your home for sale during the COVID-19 pandemic requires that you take the same basic steps that you would take selling your home at any other time, such as cleaning, staging, and having photos taken. However, the real estate industry has changed in many ways in response to the outbreak. In order to make your home shine, you’ll have to focus on your online presence more than ever. And in order to make buyers feel safe on any in-person tours, extra cleaning measures will also need to be in place. Tips for Selling Your Home Successfully During a Pandemic Getting Your Home Ready to List ..read more

You have now updated your Facebook and Instagram profiles and should be on your way to using those accounts successfully to stay in touch with your followers and attract new business for yourself. Both Facebook and Instagram offer the opportunity to connect with individuals and businesses around the world. LinkedIn offers a similar option but is based on making connections with other professionals in a primarily business to business setting. The purpose of these connections is to foster relationships among peers near and far to grow your business or enhance your career. To do this, you must fi ..read more

With the surge in the virtual world that began in March and shows no signs of relenting, the real estate market has seen some drastic changes recently. Whether you are trying to reach buyers that are uncomfortable going out, been quarantined due to COVID-19 exposure, or can’t travel due to restrictions, virtual open houses can be a great tool. Likewise, if you are representing the seller, they will likely appreciate you providing exposure to their home while limiting the number of people that physically visit their home. There are definitely some benefits to virtual houses but like anything, i ..read more

While Zoom, Facetime, Skype, or whatever else you are using to connect virtually nowadays is great for meeting with people, it can seem a little different if you don’t know the person at all. How can you conduct initial meetings and make a great first impression without the initial handshake and chance to make personal eye contact? It can be done! Here are five tips to best your best face forward in your next virtual introduction meeting. Dress for the part. Online meetings don’t mean you should show up in your pajamas. You will feel more confident if you are dressed for success and pajama pa ..read more

With the limited inventory of homes for sale in many real estate markets, it is likely you may have a client interested in a home that many other buyers are also interested in meaning they could wind up in a multiple offer situation. Some buyers find this stressful and get discouraged if they miss out on their dream home because others want the same home. While it is unfortunate when this happens, it may open the opportunity for another home they hadn’t considered that turns out to be the best choice. At the same time, sometimes the first home they were interested in really is the right place ..read more

Don’t shake hands, wash your hands, don’t touch your face, practice social distance.  Does this all sound way too familiar? The Coronavirus has created all of us to stop and think before we go into a public place, think about our elders, our children and our own health not to mention how this is affecting our business. It’s impossible to avoid news surrounding the Coronavirus lately and some of the news tends to lead people to believe they need to panic and make drastic changes to their lifestyle. Assuming you are relatively healthy, other than foregoing International travel to certain de ..read more