It's no longer summer, but not quite fall. We’re packing up swimsuits, but not ready to unpack Halloween costumes.  The opposite of March, September is a month of transitions, coming in like a sauna (especially this year!) and out like an autumn breeze. It's the month of flannel shirts, tailgating, and pumpkin spice everything.  ..read more

In the highly competitive food service industry, the best customers are the loyal ones that return to your restaurant again and again. And because you only get one chance to make a great initial impression, the importance of turning first-time guests into loyal customers can't be overstated.    ..read more

As the corporate world adjusts to a new normal, companies are struggling to get workers out of the comfort of their home offices and back to the boardroom.   Though not all employers need every employee back in the office every day, getting back to a traditional office work-life is important for many companies, which begs the question:  How can employers entice employees to return to the office?   ..read more

Observed on the first Monday in September every year, Labor Day celebrates the contributions and achievements of the American worker.   An official federal holiday since 1894, most businesses are closed and for most Americans it's a holiday signifying the end of summer–a final three-day weekend to wave goodbye to the season.    For most, the holiday means a day off, but for restaurants, bars, and breweries this occasion could be a great day to stay open, generating some additional sales and traffic.   ..read more

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While many restaurant promotional efforts focus on bringing new customers through the door, it’s important not to forget about engaging with the customers you already have. Increasing basket or ticket size is one of the most essential strategies to help boost your bottom line.       ..read more

They say we eat with our eyes, and when it comes to visually engaging with customers,  as we move towards a new year, 3D virtual video for restaurants speaks louder than words.    ..read more

The heartbeat of any restaurant’s marketing presence, a website is only as good as the number of sales it generates. No matter how great it looks or how much money you’ve invested in its creation, if no one sees it, it’s not doing its job.  ..read more

The plant-based revolution has taken root in American culinary culture. No longer a passing fad or a niche enjoyed by just  vegans and vegetarians, a heightened passion for cleaner eating and a focus on sustainability has catapulted the meatless movement into the mainstream stratosphere.   ..read more