Imagine a place where your business can shine online — completely free of charge. Sounds great, right? That’s exactly what building a Google Business Profile (GBP) offers. It makes your business visible on the world’s most popular search engine and helps customers discover, explore and connect with your business like never before.   So, grab a cup of coffee and let’s jump right into how you can set up your very own Google Business Profile.  Step 1: Get Started  Well, first things first. Hop onto Google My Business and click on the “Manage Now” button. If you already have a ..read more

How many times have you went to a website – any website – just to be hit by multiple ads asking you to subscribe to their newsletter or offering a coupon for a purchase, etc? My guess is that it happens quite often. Ever Google something just to come across a search result that is EXACTLY what you wanted just to click on it and find yourself teased behind a paywall? Yeah, we all have.  Let me tell you a story. In the 1300’s, philosopher William of Ockham created a principle called Occam’s razor. [On an aside, this principle is still used today by detectives and others.] The entire princip ..read more

Zach Heller Joins Dealer World as Northeast Sales Manager Leighton, PA – January 25, 2023 – Dealer World, a full-service advertising agency including both traditional and digital marketing, welcomes Zach Heller as Northeast Sales Manager. In this newly established role, Heller will develop and lead corporate sales strategies in the Northeast in order to continue the company’s growth. Prior to joining Dealer World, Heller was the Supervisor of Operations for Victaulic, a leading developer and manufacturer in its field, managing a 90,000 square foot warehouse and a double-digit team. “In my se ..read more

Recap: Used Vehicle Mastermind Exchange Sessions at Digital Dealer Las Vegas 2022 It’s always our pleasure to be involved in Digital Dealer. This time, I was joined by Tracy Myers, dealer principal of Frank Myers Auto Maxx in Winston Salem, NC. Throughout the four used vehicle mastermind sessions, dealers were able to dictate the topics that they wanted to discuss and get feedback from their peers. So, while Tracy and I were co-moderators, it was really dealers running the sessions. Here are the top six issues that dealers wanted to discuss during these sessions: The acquisition of used vehic ..read more

Everyone at Dealer World Is grateful for all our clients and business partners and we are thankful for everyone who chose us to help them and hope to continue those relationships for many years to come. With that being said, here are thoughts that our team members are thankful for this Thanksgiving holiday. Danielle: I am thankful for my loving family, good health, a happy home, a job that I love, plus all the amenities and luxuries we have in life that are sometimes taken for granted.  I am thankful. Troy: I am thankful for my family, my friends, our staff, and dealer partners, that keep ..read more

You let Kwik-Fit eat the market and it costs them nothing. Visiting Paul de Vries has a rich tradition of bringing American automotive speakers to the Netherlands. At this week’s #DCDW Event, it was Troy Spring, owner of a major marketing company, who came to teach the public an – at times painful – lesson in marketing. After two hours of listening, the only conclusion is that the vast majority of companies mishandle leads, both on ‘entry’ and ‘exit’. Except Kwik-Fit. The American Troy Spring does not have the same dominant appearance as a Brian Benstock or the reputation and slick presentatio ..read more

We all know that organic traffic converts into leads that end up in sales at higher percentages. It’s more relevant than ever, and it’s what has been missing all along. Let me get right to it; as an industry, we have overlooked one of the greatest assets we have ever had our hands on and have done a very poor job of managing it. That asset is ALL of the FREE website traffic dealership’s websites currently get and what can be easily improved. Why we missed it is pretty easy too. Google Analytics (GA), as we know it, is compartmentalized and fairly linear. We look at organic traffic, direct hits ..read more

At Digital Dealer Tampa, I had the pleasure of co-moderating multiple mastermind exchange sessions with various topics chosen by the dealers centering around used vehicles. For those that don’t know what a mastermind exchange session is, in these sessions, the dealers choose the topics and get advice and solutions from their peers. I was incredibly pleased to see packed rooms of dealers seeking advice on multiple topics. Here are nine of the hot topics discussed during the exchange sessions at Digital Dealer: Used Vehicle Acquisition – Of course, we all know that this is a huge challenge righ ..read more

One of the most famous stories about the Wild West was the gunfight at the O.K. Corral. There have been books and even famous movies written about it. The tale of the Earps, Doc Holliday, Clairborne, the Clantons, and McLaury brothers will always live in our history. But, as much as we believe in that story, most of it isn’t true. In fact, a gun!ght with eight people lasted 30 seconds, and it didn’t take place in the O.K. Corral. Interesting fact, yes? Maybe there are parallels in the marketing world. When your marketing manager or agency talks to you about clicks or traffic to the site and ho ..read more

Today, one of the hot buttons of any digital campaign is “conversion rate.” It makes total sense when it comes to the true attribution of a campaign. How many visitors to your site? How many people became a “lead” from those visits? Ask any (good) marketer today and they will tell you that a true conversion is a lead or a sale in the e-commerce world. In the industries I spend most of my time in, a conversion is a phone call, a text, a chat, or a lead form (e-mail) sent in. Going further down that rabbit hole, those numbers typically get transferred to another department. Meaning that the digi ..read more