Most auto dealers underestimate the long-term impact that branding can have on their business success. Well-defined brand messaging has the power to elevate a dealership and turn curious, casual shoppers into loyal customers. When done correctly, it builds brand recognition and can significantly boost customer loyalty, lead generation, and return on marketing investments over many years ..read more

Since it’s advent, social media marketing has effectively changed the landscape of marketing and advertising across the automotive industry. There are many advantages for automotive dealers in utilizing social media to promote sales, including ..read more

In a digital-first world, automotive dealerships need a strong online presence. They need to leverage social media to engage customers and increase sales. However, growing that online identity takes resources ..read more

An automotive tradeshow presents a great opportunity for companies to showcase their products, services, and brand. However, it is also a considerable financial investment that comes with a lot of competition from fellow exhibitors among other challenges. You only have one chance to make a great impression ..read more

With consumers using social networks to guide purchasing decisions, social media marketing is vital for any business to succeed in today's modern world. Yes, this includes the automotive industry. Social media trends are showing car shoppers ranked social networks as more important than a dealer's website when choosing which dealership to visit. To capitalize on this trend, below we have listed four strategies to help you brand your dealership ..read more

Proper marketing is crucial to the success of any business. From print media and digital ad campaigns to social media marketing- all play a significant role in creating a brand image. However, there is one thing that is perhaps the most important tool for spreading the word about a business. That is customer reviews.  ..read more

"Your brand is so much more than what you sell." - Jon Iwata Brand awareness is a paramount factor for the success of any business in today's competitive market. While advertisement and marketing have been considered to be an integral part of business efforts for a long time, the use of social media to propagate one's brand is a relatively new concept. Studies show that 90% of brands worldwide use social media to promote awareness ..read more

As the times change, so too do the most efficient and effective methods of advertising and spreading your brand across as wide of an area as possible. In our modern era, more conventional advertising methods are quickly taking a back seat to utilizing social media to its fullest extent. With a well put together social media solution, using tried and proven strategies, your dealership will be able to reach dozens of times more potential customers than it would have been able to otherwise ..read more