For car dealerships in today’s digital landscape, the incessant innovation in search engine services can feel like navigating through an unpredictable, high-stakes game of chess. Amidst the shifting algorithms and policy overhauls, one stalwart strategy seems to emerge: Google’s unwavering reinforcement of helpful content. The New User Intent Vocabulary Understanding user intention is the crux of modern content strategy. With the advent of powerful natural language processing (NLP) tools, Google’s algorithms have advanced to an extent where they can grasp the nuances of a user’s intent with re ..read more

Reunion Marketing unveiled the latest iteration of Reunion Marketing’s SEO Platform at the 2024 NADA Show in Las Vegas.  At Reunion Marketing, we believe that SEO data should be accessible and transparent for all. Feeling a direct impact from SEO is often a timely investment, but the impact of SEO is becoming increasingly vital to online marketing success. After all, 70% of clicks in Google search results go to organic, with only 30% going to Ads. Our release of this technology directly correlates to our dedication to democratizing SEO data. The KeyLift SEO Platform reports on the keyword ..read more

I’ve witnessed the automotive digital marketing landscape evolve rapidly over the years, particularly over the past three. In 2024, it’s essential for us and our dealership partners to anticipate the shifts and adapt our strategies to stay ahead throughout the changing landscape. Here are four key predictions that I believe will shape our industry in the coming year. 1. Google’s Increasing Automation and the Impact of Privacy Laws In 2024, we expect Google to continue enhancing its advertising automation, largely driven by changing privacy laws. We have already seen consolidation in advertisin ..read more

Maximize your marketing campaign benefits with these helpful tips  Local service ads resulted in $8 billion dollars in annual sales just a few short years ago — and with the refinement that’s taken place in ad and keyword strategies, we’re hopeful that that number will triple over the next few years. How do you get your piece of the pie, you ask?  We’ll tell you: Strategic local service ads.  These simple steps will help you to maximize your campaign benefits with ease; bringing in more bookings and cutting your costs. Here’s what you need to know about local service ads in ..read more

Automotive dealerships face unique and nuanced challenges when it comes to marketing their inventory and services effectively. Gone are the days when a simple billboard or newspaper ad could guarantee foot traffic to your dealership. The key to success now lies in targeting the right geographic territories and making strategic marketing investments to attract the right customers in these geos.  In this blog post, we’ll explore the crucial factors automotive dealerships should consider when choosing their target geographic territories and the types of marketing investments they should make ..read more

It is so important to continuously refine and optimize your localized, digital strategy. Local SEO is one of the most powerful ways to use content, helping you claim part of the approximated 53.3% of web traffic that’ is attributed to organic search.  The question on most marketers’ minds is: What kind of content makes a splash in this market?  We’ll save you the Google search. Below, we’re digging into recommendations from our experts, giving you tried-and-true content types to try to supercharge your content strategy.  What type of content is best for local SEO?  There ar ..read more

The team here at Reunion loves research. We’ve won several awards over the years because of our hands-on approach to new trends and the efforts we take to understand customer behaviors and these past few months, we’ve got to dig into a different type of understanding. How does Google’s AI behave? For those who don’t know, Google has been enhancing its search results with results similar to BingGPT’s results, using AI to give separate “answers” to various searches that are different than the other paid and organic results. As we watch the results from SGE, or Search Generative Experience, there ..read more

In the changing world of SEO, one thing has remained constant: Google wants to show your searcher the most relevant, intent-aligned content with each query. This means that each piece needs to be as unique, gripping, and well-written as possible.  Seems easy enough—however, there’s one thing standing in the way of many brands excelling in the algorithm is duplicate content. Here’s how you can continue to audit, edit, and evaluate your content, helping you to have the maximum possible impact on your ranking, authority, and place on a prospect’s search page.  Getting To The Root Of The ..read more

Websites serve as the virtual front doors for businesses, so the importance of providing a seamless user experience (UX) and captivating user interface (UI) cannot be overstated. User satisfaction has become a top priority for automotive dealerships particularly, as it directly impacts user engagement, conversions, and search engine rankings. In this blog post, we will delve into the reasons why UX/UI-friendly pages are crucial for websites, not only for visitors but also for search engine optimization (SEO) purposes. 1. Improving User Experience User experience is the core of any website’s su ..read more

Brands can be their own worst enemy when it comes to ranking on the world’s largest search engine. Keyword cannibalization: What is it and why should brands care?  Simply put, keyword cannibalization is one of the biggest (and most impactful pitfalls) when it comes to improving your SEO health and subsequent brand presence online. It occurs whenever more than one site page shows for a specific keyword or query—forcing your brand to compete with itself and diverting traffic.  Many may believe that it’s not a big deal to have this happen, though, as this still retains key clicks and tr ..read more