A Time Before TikTok Formally known as Musical.ly, in 2018, the name we’re all familiar with today, “TikTok,” was born! After being bought out by a Chinese internet technology company, ByteDance, the entire app transformed and transported all “Musical.ly” content and users to the now-renamed TikTok application.  Bottomline: Musical.ly lets users create videos lipsynching to songs approved by the music-focused app. TikTok changed the game by allowing users to use any soundbite (from songs, TV Shows, Movies, Etc) and for users to upload their videos, no soundbite needed. They were taking th ..read more

Introduction In the competitive world of automotive sales, few individuals manage to achieve extraordinary success at a young age. Tianna Mick aka T Got Your Keys, at just 24 years old, has shattered expectations and carved out an impressive path in the Automotive Industry for herself through sheer determination and hard work! Delve into the remarkable journey of Tianna Mick, her exceptional accomplishments, and the passion that fuels her drive for success.    INSERT: Introduction to T Got Your Keys (Who is T Got Your Keys?)  A Rising Star in Automotive Sales Tianna Mick’s ..read more

Have you ever heard of the phrase ‘To do Business, you need the opportunities to do business’? The consensus is, if there aren’t customers to sell vehicles to, how do you expect your Dealership to sell any cars? In the Automotive Industry, we call these opportunities or prospects “UPs” (meaning Unsold Prospects.) For this article, we will focus on the single, largest entity each Dealership should already have when looking to maximize and grow overall store profits – the Internet Department.  The Power of Words The first vital takeaway from this article is the power of calling these op ..read more

If you’re looking to join a community where automotive professionals from around the world can meet, connect, and share valuable insight… look no further! Digital Dealer is the most mentioned automotive conference in the industry. With education and networking being the main focus, attendees are guaranteed to leave the show feeling inspired, motivated, and ready to take action! Dealer Synergy’s Head of Business Development & Industry Relations, Tianna Mick, has insight on this year’s conference and gives us a look into her solo session she presented: How Your Community Can Become Your Gre ..read more

Dealer Synergy‘s Head of Business Development & Industry Relations, Tianna Mick, aka T Got Your Keys, had the honor of being sponsored to attend the Ally A-List Summit from Sunday, October 16 through Thursday, October 20, 2022! Tianna received a ‘full ride’ scholarship from The National Association of Minority Automobile Dealers (NAMAD) for a full scholarship to the exclusive Ally Financial Bank Dealer Academy – The Ally A-List Summit! The Ally A-List Summit brings the nation’s top automotive dealers together with the industry’s most elite trainers to deliver star power, brain power, and ..read more

This year on September 19th, the PaulieStrong Foundation held its Annual Drive For a Cure Golf Outing, Fundraising Dinner, and Silent Auction at the Scarsdale Golf and Country Club. The organization received a ton of support and proudly raised over $275,000 in childhood cancer research funding! Paulie’s Story Discovering his illness was shocking enough, but learning that the recommended treatment was 54 weeks of chemotherapy and radiation was astounding. Paul could not believe that putting poisonous substances into his body could be the only path back to health. The same treatments wou ..read more

Sean V. Bradley, CSP & Dealer Synergy Keynotes NAMAD 2022 Where’s a better place to hold the National Association of Minority Automobile Dealers (NAMAD) Conference than Miami? Sean V. Bradley, CSP and Dealer Synergy had the honor of being at the NAMAD conference. He was the keynote speaker where he introduced the automotive industries first projecting, forecasting, and daily activity software. The Dealer Synergy team exhibited and connected with the top minority automotive professionals across the nation. Continue reading to uncover the full NAMAD experience! What is The National Asso ..read more

Sneak Peek at Dealer Synergy’s Conference Tour Have you ever wanted to meet the orange-tie guy Sean V. Bradley? Well, you are in luck because he will be the keynote speaker at NAMAD in Miami. For those who are wondering what NAMAD is, it is the National Association of Minority Auto Dealers. Tianna Mick and Vaesly Vega (“V”) will also be at NAMAD this year, so if you see their friendly faces, go up and say “Hey!”. Tianna will also attend WOCAN, the Woman of Color Automotive Network.  In October, Tianna will be traveling across the country to speak at Digital Dealer, and you wouldn’t wan ..read more

How to Deliver Price Over the Phone in the Automotive Industry Are you finding yourself reluctant to mention price with a customer? Well, price will be part of the conversation that can never be avoided when it comes to the 2nd largest purchase a person will ever make. When car buyers negotiate price, it can be stressful and time-consuming. As a salesperson, it is your job to help them overcome that stressful aspect of the buying process. By controlling the conversation and hitting all the points: greeting, asking permission to speak, stating the purpose of the call, and so on, you will ace ..read more

Social media is the #1 form of communication that people use daily. So, why not use social media to engage with prospects? Social media platforms like Facebook and dealerships can form a personable relationship with their community. Facebook is a platform that allows people to share experiences as well. According to DriveCentric, 90% of new-vehicle buyers who used social media in their decision feel it influenced their buying decision. The experience level is shared within the community surrounding and develops a mental synopsis of the dealership before they even step into the dealership. 93 ..read more