Enhance Dealership Visibility with Targeted Hulu Streaming Ads Worth Advertising Group (WAG) offers an unparalleled service that places your automotive ads in front of the right audience on Hulu’s extensive streaming platform. With WAG, you gain access to both OnDemand and Live TV options, ensuring your ads are seen during peak engagement times. Our expertise in targeting and analytics allows for precision placement, connecting your brand with potential buyers based on their interests and viewing habits. By collaborating with our company, you’re not merely purchasing ad space but embracing a s ..read more

Using CTV Advertising to Boost Car Dealer Sales Connected TV (CTV) advertising is becoming critical for the automotive industry to reach more people and accurately target their ads. CTV advertising lets these car dealers and makers create ads that feel personal to the people watching them by using detailed information about what viewers like. It is an effective way to ensure the right people see their ads. This new way of advertising makes more people aware of their brands as they watch shows online and helps close the gap between the ease of digital ads and making those ads feel personal. As ..read more

Auto Dealer SEO Services A search engine optimization strategy is required for automotive dealership websites to rank well in Google’s organic search results. Having an SEO professional optimize web pages on the dealer website and create new content to target automotive keywords along with a few other tactics is the only way you’ll start to see your web pages show up in local search results. A simple SEO strategy is better than none at all. Dealerships using an SEO strategy have a much better chance of landing coveted top spots in Google for keywords and phrases people are searching for in yo ..read more

Creating Omnichannel Content For Dealership Marketing Navigating the fast-paced world of dealership marketing can feel like trying to solve a complex puzzle, but with the right strategy, all the pieces can fit perfectly together. This is where creating omnichannel content steps in—like the master key that unlocks a seamless, engaging experience for every potential car buyer, no matter where they are or how they choose to explore their options. Omnichannel marketing ensures that every interaction is consistent, personalized, and memorable, from scrolling on their phones to walking through the d ..read more

Using AI To Promote Car Dealerships and OEMs If you’re considering integrating AI in your automotive marketing but haven’t started yet, now’s the time. Almost half of all marketers feel a bit scared about bringing AI into their daily tasks, but the truth is that AI can make big things happen without costing a fortune. Indeed, AI isn’t perfect, and we’re still figuring out the best ways to use it, but it’s getting better all the time and can help with many different marketing projects. However, it won’t take over a marketer’s job anytime soon. Using Artificial Intelligence (AI) in car sales mar ..read more

Conquest Email Marketing For Dealerships One of the most effective strategies for car dealers to expand their customer base and increase sales is incorporating conquest email marketing, a targeted approach designed to attract potential customers who have not yet engaged with your dealership’s brand. This method helps you connect to new prospects by leveraging consumer behavior to create opportunities for lead generation. Conquest email marketing for dealerships involves sending strategic email communications to consumers who are likely in the market for a new vehicle but have not previously in ..read more

Geo-Targeted Emails Improve Dealer Lead Generation Car dealerships constantly seek strategies to stand out against the competition and attract more customers. One such strategy that has gained popularity is geofencing email campaigns, a location-based strategy that allows automotive businesses to target potential customers within a specified geographic area. By setting up a virtual boundary, dealerships can send personalized messages or advertisements to consumers who live, work in, or frequently visit the defined region. Geo-targeting is particularly effective when integrated with email marke ..read more

Getting Rid of Unsellable Vehicles at Dealerships Car dealerships always look for ways to move inventory quickly, but sometimes cars sit on the lot longer than expected. These “aged” vehicles can be challenging to sell, but with the proper marketing and sales strategies, dealerships can liquidate their inventory and free up valuable space on their lot. Reasons Why Vehicles at Dealership May Not Be Selling Before implementing any marketing or sales strategies, it’s essential to understand why the cars are not selling. There could be a variety of reasons, such as: The car is priced too high com ..read more

Automotive Dealers Lose Profit Selling at Vehicle Auctions Dealerships are known for selling cars to customers, but many also sell vehicles at auctions. Automotive dealers may have to sell cars at auctions because they are having trouble selling them to customers. However, it’s common for dealerships to lose money selling cars at auctions. For example, if a dealership has a car on their lot for a long time and hasn’t sold, they may try selling it at an auction. However, because the car hasn’t sold, the dealership may have to accept a lower price than they would like. Risks of Selling Cars at A ..read more

Online Car Dealer Auction Platform InfoRide®  Auctions is a leading platform that provides automotive reverse auction services to car dealerships and buyers. The company is dedicated to creating a transparent, efficient, and innovative marketplace that connects buyers and sellers, streamlines the bidding process and ensures the best possible prices for both parties. How Do InfoRide® Auctions Work? InfoRide®  Auctions offers an easy-to-use online platform that allows dealerships to list their vehicles for sale and invite potential buyers to bid on them. Buyers can browse a wide select ..read more