How Cutting Marketing Budget Hurts Sales Back in October 2019, we wrote about Archie Cochrane Ford’s meteoric rise to success, an accomplishment they, and we, were excited to share. We first partnered with Archie Cochrane Ford in December of 2017, with the goal to help them conquer the Northwest United States Region. Going from #13 to #1 took patience, strategy, and an investment in both marketing and employees. In the following blog we’ll examine how cutting budget hurts sales as well as how Archie Cochrane climbed back to #1. The Risk of Cutting marketing Budget After several years of expon ..read more

What Drives Customers to Choose a Dealership What drives customers to buy? For many buyers its about more than finding the perfect car; it’s about choosing a dealership that aligns with a customer’s needs. Despite the rise of people researching and comparing on the internet, the dealership itself continues to be a valuable part of the buying experience. A dealership is a resource, a part of the community, and an opportunity to build trust with buyers. That’s why we’re covering the top three things that convince customers to purchase a vehicle at a particular dealership. Excellent Experience ..read more

Concrete Strategies to drive Dealership Success Amidst Tightening Demand Over the course of the past 12 months, the challenges facing automotive dealerships have shifted dramatically. Dealers have rapidly gone from facing an environment dominated by high demand but persistent supply issues to one featuring a progressively tightening consumer market. It’s no longer business as usual, and it’s not even business as it was pre-pandemic. Interest rates are high, and consumers are showing an increased reluctance to spend and greater concern over sustainability and personal finances. How can dealersh ..read more

Geotargeting, or location-based marketing, allows car dealerships to engage with potential customers in a specified area. Dealerships can choose from competitor’s dealerships, large businesses, even stadiums during game-day. With geotargeting you can reach potential buyers wherever they may be in that moment. The best part? We can track if they end up on your lot! Geotargeting Basics: Geotargeting involves delivering tailored marketing messages and advertisements to individuals based on their geographical location. By utilizing various technologies such as GPS, IP addresses, and mobile devic ..read more

Geotargeting, or location-based marketing, allows car dealerships to engage with potential customers in a specified area. Dealerships can choose from competitor’s dealerships, large businesses, even stadiums during game-day. With geotargeting you can reach potential buyers wherever they may be in that moment. The best part? We can track if they end up on your lot! Geotargeting Basics: Geotargeting involves delivering tailored marketing messages and advertisements to individuals based on their geographical location. By utilizing various technologies such as GPS, IP addresses, and mobile devic ..read more

OEM Approved Manuacturing Partnership Mazda has officially rolled out their Retail Go-To-Market Plus program and it’s leaving a lot of questions in dealerships’ minds. Primarily, is RGTM+ worth it? Let’s get into the details: RGTM+ centers their pitch on first party data gathered through MazdaUSA.com visitor data as well as your site. According to Mazda, anyone within your dealership’s DMA that visits www.MazdaUSA.com will be assigned to your dealership. Those customers will then be retargeted by RGTM+ on behalf of your dealership. Keep in mind: You won’t have creative license when it comes to ..read more

Why You Should Pay Attention To Stellantis Allocation Changes – No Matter What Brand You Sell By now, I assume you’ve heard about the  Stellantis Allocation Changes, and every Chrysler and Jeepdealer in the country has been affected.  Dealers in the 14 states aligned with the California Air Resources Board (CARB) will no longer receive allocations for gas-only Wranglers, Grand Cherokees, and Pacificas.  Meanwhile, dealers in the other 36 states will only receive gas model allocations moving forward.  Despite restricted allocations dealerships can do the following: Dealer ..read more

Optimize your Website for Lead Generation: A Guide for Automotive Dealerships A strong online presence is crucial for automotive dealerships. Your website is your main conduit for delivering information and leads, therefore, your website needs to be well-optimized and easy to navigate. We’ve laid out five effective strategies to optimize your automotive dealership website for lead generation, ensuring that you maximize your online visibility and convert website visitors into valuable leads. User-Friendly Website Design Just like your physical dealership, you want to create an exceptional exper ..read more

According to Pew Research Center, 81% of adults in the United States use social media regularly. Therefore, social media needs to be an integral part of your marketing strategy. Automotive dealerships can benefit from the power of Organic Social Media strategies to drive brand awareness, engage with potential customers, and ultimately increase sales. Below are five proven social media marketing strategies specifically tailored for automotive dealerships. Understand Your Target Audience To craft an effective social media marketing strategy, it is crucial to understand your target audience. Uti ..read more

Structured data, also known as schema markup, is a powerful SEO tool that can enhance your dealership’s online visibility and increase web traffic. Leveraging structured data provides search engines with additional information about your website and its content, facilitating better indexation and a comprehensive representation of your business in search results. Below is an easy go-to guide on how to use structured data to increase your dealership’s site rankings. Understanding Structured Data At its core, structured data is a code format that gives search engines precise details about the con ..read more