In today's digital age, email marketing remains one of the most effective ways for auto repair shops to engage with their customers and drive business growth. By leveraging the power of personalized communication, auto repair shops can build stronger relationships, increase customer loyalty, and ultimately boost their revenue. In this blog post, we'll explore five best practices for email marketing tailored for auto repair shops.   ..read more

At some point, every auto repair shop will need to advertise for new workers and make the most of their mechanic advertising budget. How can you take the first steps to make the hires that have the skills you need and are a great fit for your team?  ..read more

For small to midsize businesses, search engine optimization (SEO) can help your website appear at the top of internet searches and beat out larger competitors. Improving your SEO will attract more traffic to your web presence and increase the likelihood of someone booking a service with your shop ..read more

With national chains posing stiff competition for local auto shops, it’s important for these smaller operations to step up their marketing efforts. However, it’s not enough to just implement marketing for your shop — it’s important to track the success of those efforts, too ..read more

Social media has become one of the most powerful marketing tools for small businesses. Each day, billions of people log onto Facebook, Instagram, and other platforms––sometimes for hours––making these platforms an ideal space to connect with customers, both new and old.  ..read more

For auto shops, following up with customers is about more than selling additional services; rather, it’s a way to make sure a person is satisfied with their experience ..read more

While a portion of your marketing efforts should always be geared toward attracting new customers, you must never overlook the importance of converting existing customers into repeat clients. One of the best ways to accomplish this is through a loyalty program.  ..read more

When it comes to auto shops, many people think of marketing in terms of billboards, commercials, and radio ads; however, a modern marketing approach encompasses a variety of nuanced outreach methods.  ..read more

For small- to mid-size businesses, it’s no longer enough to rely on the loyalty of your current customers. To stand out from the competition, you’ll need to develop a comprehensive marketing strategy.  ..read more

A large marketing focus for most businesses is acquiring customers–getting them in the door. But that’s just the beginning. Once they leave, it’s your job to make sure they come back. In fact, loyal customers spend 67% more than new customers. And creating loyalty takes a combination of providing a positive experience with your auto shop and your ability to maintain communication afterward. That’s where the follow-up comes in.  With that said, there are critical do’s and don’ts of follow-up marketing to keep in mind.  ..read more