The short answer is YES! Of course. When blog content is deployed properly as part of a dealership's all-encompassing SEO strategy, your dealership can see big wins by having a blog.  ..read more

The automotive industry is evolving rapidly, and so are the methods for dealership marketing. In 2024, car dealerships face the challenge of distinguishing themselves in a highly digital and competitive market. With most customers beginning their car-buying journey online, a strong, optimized online presence is essential. This article will guide you through the top five SEO strategies that are pivotal for car dealerships in 2024, ensuring your dealership not only attracts more visitors but also converts them into loyal customers ..read more

Have you ever tried to plan dinner while at a family reunion? I've never experienced chaos happen so rapidly as I have to watch all the different opinions flying around the room as to what and where everyone should eat.  ..read more

Have you heard the news? There is speculation that Facebook will transition out of the Facebook Pixel and move to a new tracking product, Conversion API. So what could this mean for our dealer partners and fellow industry professionals? Read on ..read more

We get it: independent car dealers don't always have it easy. Competing against large OEM franchise dealerships, who often have access to additional resources, funding, and inventory, can be a major challenge for used car dealerships. But we also believe strongly in supporting independent car dealerships and the value they bring to the automotive industry. We know how hard you work and how much good you do for your communities, and we're here to help you shout it from the rooftops! That's why this article is written with our independent automotive and RV partners in mind. Take a look at these ..read more

We're pleased to announce that FlexDealer CEO and host of the hit automotive podcast The Dealer Playbook, Michael Cirillo, will be a featured Keynote Speaker at the 2023 NIADA Accelerate Convention & Expo at the Wynn Resort in Las Vegas on June 22nd at 4:00 pm.  ..read more

In today's fast-paced digital world, it can be challenging for car dealers to stand out and be memorable. The competition is fierce, and customers are bombarded with ads and marketing messages at every turn. So, how can car dealers create marketing that sticks in customers' minds? Here are five expert tips to help you make your marketing campaigns more memorable and effective ..read more

Your vendors aren’t partners if they are holding your data hostage. They are your enemies.  There, I said it! Imagine if your doctor wouldn’t give you a copy of your medical records or if your hockey coach wouldn’t provide your stats; would that make any sense? Nope. That's why in this article we're setting the record straight about why dealers have the right to ownership over their own data, plus providing several helpful tips for taking back what's rightfully yours ..read more

We took advantage of the blustery Q1 winter months to scale important tech updates that will power your dealer websites, inventory, and business goals through Q2 and beyond. Take a look at these 5 exciting recent launches (which are just the tip of the iceberg), and keep your eyes on your inbox for more exciting Flex Tech updates that are all designed to keep things easy for our Dealer Partners ..read more

In a recent LinkedIn post, Chris Walker (CEO of Refine Labs) exposes the reality behind false ad attribution and how it allows marketers to report inflated and inaccurate ROI. In this blog post, we’ll address why this practice is detrimental to dealers and provide essential tips for scaling your marketing results by leveraging one simple overarching principle.  ..read more