The need to be heard, the need to be recognized, is one of the most powerful motive forces in human nature. We define and sustain ourselves in conversations with others. The recognition of being listened to is the response from another person which tells us that our feelings, actions, and intentions are meaningful. It is […] The post Customer Experience: The Case of The Invisible Customer appeared first on Kruse Control Inc ..read more

I am an observer. I like to explore and examine certain trends and follow my instincts where they take me. When I was a CFO at dealerships, this kept the organization one or more steps ahead of the competition. I’m still practicing it and writing posts like this to share what I learn. I believe […] The post Here’s Why the Dealership Franchise Model is Here to Stay appeared first on Kruse Control Inc ..read more

Social media and personal branding are like peanut butter and jelly. Sure, you can have one without the other, but why would you…ever? Whether you’re a CEO of a large company, an employee at a small local company or somewhere in between, you are representing yourself when you’re online. Everything you say and do speaks […] The post The Impact of Social Media on Your Personal Brand appeared first on Kruse Control Inc ..read more

I’ve been noticing something for several months now and it’s not something that’s readily apparent, even to car people. This observation is partly due to my never ending love of talking about the car business and its operating strategies but you don’t have to be a car business geek to know that dealership accounting skills, […] The post Car Dealership Accounting Skills Don’t Grow on Trees appeared first on Kruse Control Inc ..read more

The pressure to continuously create content, engage, and grow your social media can be overwhelming. It’s been my experience that over the last several years, much less is in your control, while at the same time, there’s much more to do! It takes longer to gain a following and I’ve witnessed many ambitious individuals push […] The post How To Do Social Selling Without Getting Burned Out appeared first on Kruse Control Inc ..read more

It’s never been more important to create and implement a workable strategy to manage your online reputation. I say “manage” because that is exactly what it takes to compete in today’s market. Just like character, your online reputation is what people say about you when you’re not in the room, only the room is the […] The post 10-Step Plan to Enhance and Solidify Your Online Reputation appeared first on Kruse Control Inc ..read more

Content creation, whether it’s blog posts, videos, ads or podcasts, is a noble endeavor. If you’re a content creator, take a moment and appreciate yourself for putting your expertise out in the world. As a content creator myself, I’m astounded at how challenging it’s become due to the seemingly weekly Google search updates, new social […] The post 3 Ways to Improve Your Content Creation By Doing Less appeared first on Kruse Control Inc ..read more

Customer experience is the driver to higher gross profit. What would happen in your particular organization if the majority of your customers raved about their experience? How much more revenue might that generate? Providing a meaningful customer experience, something that customers rave about, doesn’t happen by accident. Even with hard work, you won’t have a […] The post The Secret to Meaningful Customer Experience in Automotive Retail appeared first on Kruse Control Inc ..read more

A common trait observed among various business owners is the tendency to undervalue marketing, often relegating it to a lesser priority or perceiving it merely as a cost, rather than recognizing its potent capability to generate leads and fuel business growth.  When I was new to the car business, I worked for one of the […] The post Can You Grow Your Company Without Marketing? appeared first on Kruse Control Inc ..read more

I’ve been thinking a lot about customer experience lately. You can’t build, manage or protect your reputation (online or off) without a thoughtful process and culture that puts the customer first. Customer experience in one of the most difficult environments. I managed car dealerships in Beverly Hills for 15 years. It sounds glamorous but trust […] The post The Art of Customer Experience: Creating Lasting Impressions appeared first on Kruse Control Inc ..read more