Don’t run away from traditional media just because it’s a political year! If you want to outsmart the politicians with savvy traditional media buys, Mudd media buyers have been doing exactly that for years! Our media buying team is the little sung hero that works every day, all day, to research, negotiate, and buy traditional media year-round, and when it comes to working around political buys, there’s no debate – our clients are going to win! They are also expert whips when it comes to makegoods, or getting restitution that goes back into our clients’ pockets! You just honestly can’t lose wit ..read more

Because Mudd Advertising is in the top 3% of companies in Google’s partner program we have achieved Premier Partner status. To reach this upper echelon you must meet specific standards in excellent client growth, new client growth, client retention, product diversification and annual ad spend increase and participate in Google’s training, support and product insights. Over and over again, Mudd clients benefit from Mudd’s expert level Google Ads knowledge with more conversions, less costs per lead and ultimately more unit sales. The post Mudd has been promoted to Google Premier Partner first ..read more

For over 40 years, Mudd Advertising has been a beacon of innovation in the advertising world, particularly in the automotive dealership sector. Our enduring success is rooted in a deep understanding of audience targeting and the strategic use of first-party data. This case study explores our journey and looks ahead to the exciting future of integrated digital strategies. Background As a full-service agency, Mudd Advertising has built a reputation on the effectiveness of our direct mail campaigns. Our longevity in this competitive space is a testament to our ability to adapt and innovate, with ..read more

Our clients succeed because of employees like Matthew who wanted to increase digital search impressions for one of our CDJR dealers during a very competitive national truck campaign. His hard work and automation strategy paid off when that dealer’s impression share was up 90% from the prior month. That same CDJR dealer had their best month with Mudd and, at this writing, they were pacing 14 units higher than the month before. You can dominate your market too, with an array of digital marketing tools including SEO strategies from Mudd Automotive Digital Marketing The post We have results! If ..read more

In this Digital Data Café interview at NADA 2023, Albert Thompson, founder and CEO of DrivenIQ, talks to Rob Mudd, Chief Futurist at Mudd Advertising, about the company, its unique approach to automotive marketing and advertising, automotive digital marketing, and MUDDid. Albert: Alright, here’s another One Minute of Data at NADA 2023. This is Rob Mudd, one of the executives here at Mudd Advertising. Super excited. So Rob, tell us a little bit about Mudd. Rob: Mudd Advertising has been around for 42 years. We’ve worked primarily in the automotive marketing and advertising space. We’ve got cli ..read more

At Mudd Advertising, we’re proud to have employees like Deb Niermann who dedicate their time and energy to serving their community. Deb is the Chair of the Friends of Cedar Valley Hospice Committee, which is a group of volunteers responsible for helping with the organization of fundraising events for Cedar Valley Hospice. She also represents the committee on the Governing Board as a non-board member. Deb’s outstanding commitment to Cedar Valley Hospice has earned her two awards for her volunteer work, including the 2022 Mayors’ Volunteer Award. Cedar Valley Hospice is a non-profit organization ..read more

Mudd Advertising, the leading full-service traditional and digital automotive marketing and advertising agency will be exhibiting at booth #1813 at the 2023 National Automobile Dealers Association (NADA) Show, January 26-29th and has been selected to compete in the first of its kind, “Exhibitor Pitch Competition.”  As a first-round finalist of the “Shark Tank”- like, NADA Pitch Competition, Patrick Dice, Agency Director at Mudd Advertising, will be taking the Live Stage at the Kay Bailey Hutchinson Convention Center in Dallas, Texas, on Friday, January 27th, between 10:00 & 11:00 a.m. Shar ..read more

At Mudd Advertising, we believe strongly in recognizing employees for their accomplishments. That’s why we are proud to present 2022’s winners of Klub Walters! This sales award, once known as “Mudd Club”, was renamed in 2011 to honor the memory of Kris Walters after he tragically passed away in a motorcycle accident. We always remember his spirit when awarding it each year. We celebrate and commemorate the following top sales performers and their success: 2022 Klub Walters Broc Dancer Ben Schwartz Kyle Lawler Chris Shimp Dave Ebert Neal Titus Joe Edwards Joining Klub Walters is an incredible ..read more

Mudd Advertising is proud to announce the 10th Annual Steve Jurgens Award, our company’s most esteemed award for employee recognition. The Steve Jurgens Award is named in honor of our beloved Maintenance Director, who passed away in 2012. His legacy lives on through the characteristics he embodied during his time with us: loyalty, respectfulness, pride and perseverance. At Mudd Advertising, we believe in celebrating the remarkable accomplishments of our employees. The Steve Jurgens Award recognizes employees who embody company values that make us proud – those who work hard and contribute to c ..read more

Albert Thompson with Digital Data Cafe chats with Rob Mudd and Phil Sura about who Mudd Advertising is, their plans for 2022, and Mudd’s new Omnichannel Advertising platform MuddVision. The post DrivenIQ Podcast with Rob Mudd and Phil Sura first appeared on Mudd Advertising ..read more