Understanding the distinction between Connected TV (CTV) and Over-The-Top (OTT) platforms is crucial for automotive dealerships as they navigate the digital advertising landscape. While both are integral parts of modern streaming culture, they serve different functions and offer unique advantages, especially for targeted advertising efforts ..read more

Challenges: In early April, Rydell Cars faced a common challenge experienced by many dealerships—aging vehicle inventory. Five New Armadas remained unsold on their lot for an extended period of time, ranging from 30 to 45 days. Despite various efforts, these vehicles were not attracting potential buyers & stacking up lot fees, creating a pressing need for a solution ..read more

As a dealership, you may be wondering whether or not it's worth it to work with an advertising agency. On the one hand, you may want to have more control over your marketing but feel like you don’t have the team and resources to handle everything in-house. On the other hand, you may be worried about the cost of hiring an agency, as well as the time and effort it takes to manage that relationship versus your own team. Take our 2-minute quiz to see whether you’re better fit for an agency or in-house tools ..read more

So you've got a great audience to target on Meta, now what? Here are some best practices for getting the most bang for your buck.  ..read more

The combination of higher interest rates, fuel prices, manufacturing backlogs & out-of-market competition has created new challenges for automotive dealers, making it harder to predict the right vehicle mix as we round out the end of the year. Below are a few examples of popular inventory ad sets our current dealership partners are running ..read more

..read more

Ready to dip your toe into TikTok advertising but not sure where to start? Read on and we'll break down how to easily run your vehicle inventory ads & the results we've seen so far.  ..read more

AET Automotive Inc, crowned by DrivingSales as “2021’s Most Innovative Solution for Automotive Advertising”, has recently announced the unveiling of two new products with the release of an Animation Motion Graphics Tool originally planned for Q1 2022 ..read more

The AET Marketing Suite has given our dealership partners the tools they need to think outside of what was considered "normal" for them. They've come up with some interesting ideas that might inspire other forward-thinking dealers as we wait for production levels to come back! We've compiled 7 examples of how some dealerships are using Creative Studio beyond just offers, enjoy ..read more

Automotive digital marketing vendors AET Automotive, Inc and Wizely, Inc announced today that AET will acquire Wizely’s software-as-a-service (SaaS) business in a deal that becomes final on January 1, 2021. The combined product offering empowers dealers  to  automate  the  process  of  generating  OEM  compliant  creative assets across multiple advertising platforms, target those  ads  using  their  own  customer  data,  and  automatically generate the co-op reporting required to ..read more