CMB Automotive Marketing has partnered with Insignia Group to expand operations into e-retailers for the Automotive Industry. CMB’s expertise in developing effective marketing strategies, creating compelling content, and deploying successful campaigns will benefit Insignia Group as the company accelerates into automotive’s digital retailing era. By working closely with CMB, Insignia Group is confident that a wider audience of dealerships will be reached, expanding the company’s customer base through integrating with digital auto retailer platforms. “Automotive Digital Retailing is providi ..read more

How to Rebrand Without Losing your SEO Value Help search engines help you The value of a brand has a huge effect on search engine rankings and organic traffic. Depending on nature of rebranding, it has a varying level of impact on SEO and your placement in SERPs. Sometimes you just need to refresh design and update images, or you might decide to make a full rebrand — changing your brand name, relocating the website, and developing new content and messaging – this is a potential risk for your SEO rankings. The good news is that there are ways to keep your hard-earned SEO value. In this blog pos ..read more

The Importance of Brands in Automotive M&A Ventures An interview with GlobalAutoIndustry.com Global Automotive M&A Ventures and Why Brands are Vital for Success In this 12 minute interview, CMB Automotive Marketing CEO, Chris Bowers, gives his view of how brands play a critical role in the success of global automotive Mergers and Acquisition Ventures Below follows a transcript of the interview but you can also listen to the 12 minute audio recording here   Question: There’s no big secret that there has been, and continues to be, significant Merger and Acquisition activity in the g ..read more

The 4Ps of Marketing – the Compass that Helps Navigate Change I feel there seems to be a somewhat misplaced sense of what marketing is these days. It feels like the business function of marketing has been mainly relegated to just the small area of communications, advertising and promotions and it often gets confused with B2C tactical approaches. But marketing in its true sense, is much more than just communications. In its full scope, it also includes areas such as market analysis, product development, pricing, exploring and defining routes to market and so on – this concept is referred ..read more

The best thing for changing your corporate identity… It’s corporate, not personal. One of the easiest things to get excited over is a brand new identity. Corporate.. not personal! It’s easy to get ahead of yourself while working on a branding or new corporate identity project, but more often than not, as with any name change, you find yourself scrambling. Worse off, delaying the whole project because you’re slowly finding out, too late in the process, what really goes into a full identity change.   Now, this isn’t some blah post, I’m from a marketing agency “How To Change Your C ..read more

Anna Prykhodko Joins CMB as International Brand Manager We’re excited to welcome Anna Prykhodko to the CMB Team. Anna has joined CMB Automotive as International Brand Manager, helping to coordinate and manage client projects and to expand our global marketing capabilities. Based in Europe, Anna’s experience in commercial vehicles, global projects and brand management significantly enhances CMB’s international capabilities and adds another layer of expertise to our already exceptionally talented team. As Brand Manager, Anna will be actively involved in working with our international leadership ..read more

The Impact of Rapid Automotive Industry Change on Brands Rapid changes in the auto industry not only effect our businesses and operations but they can have a significant impact on our brands. This has become more noticeable in recent years as the accelerated move towards electrification has left some brands feeling outdated or clinging on to fossil fuel technologies – which can often have significant ramifications on the reputation or the perceived priorities of these companies. The global pandemic drove the need to rapidly digitize many functions, especially in marcomms and many marketing tea ..read more

Extending a warm welcome to our new Marketing Director, Emily Phillips We’re excited to welcome Emily Phillips to the CMB Automotive family as our new Marketing Director for North America.   Located in the automotive epicenter of Metro Detroit, Emily joins our international leadership team, helping to orchestrate and execute client marketing strategies as well as continuing to expand operations across the U.S. and North America. With nearly a decade of marketing management and creative experience in the heavy truck and commercial vehicle sector, Emily brings extensive knowledge and expert ..read more