So you’ve been working on your search engine optimization (SEO) for a while now…or maybe you’re just getting started. Either way, you’re probably reading a lot about different automotive marketing solutions, best practices for the industry, and all kinds of tips and tricks for getting ahead. But what about the stuff you shouldn’t be doing? One poor decision can completely […] The post Top 5 Mistakes When Working on SEO appeared first on Wikimotive LLC ..read more

“So, basically…ChatGPT is the equivalent of a 10-year-old with access to the internet.” The summation was a simple one, made during a workshop focused on the promise, prompts, and perils of the AI platform as it relates to automotive marketing. But once uttered, the silently-attentive room of dealer marketers, sales managers, GMs, and dealer principles stirred in unison, sharing in […] The post Raising ChatGPT | What to Expect When You’re Expecting AI to Fix Everything appeared first on Wikimotive LLC ..read more

As featured on the May 2023 cover of AutoSuccess Magazine Sales are down. Leads are down. Foot traffic is down. We have the wrong cars, and rates aren’t helping, but boy, does it feel like something just isn’t working right. Is it the website? Are the chat and digital retailing tools set up right? Do we need to switch third-party […] The post Buzz, Bull and Automobiles | Steer clear of the vendor bullsh*t appeared first on Wikimotive LLC ..read more

Did you miss DMSC 2023 last week? If so, don’t worry! We asked attendees, workshop leaders, and sponsors what THEY felt the big takeaways were…and here’s what they had to say! The post The Big Takeaway | DMSC 2023 appeared first on Wikimotive LLC ..read more

As featured in the April 2023 issue of AutoSuccess Magazine   Simplicity is the Ultimate Sophistication A digital shopping experience absent of friction can lead your customers to what they are looking for. Often, it is that high-quality user experience that creates early trust and a solid leg for future positive interactions to stand on. These first impressions are paramount […] The post Create a Clear Path to Conversion appeared first on Wikimotive LLC ..read more

If you run a car dealership, it can be tempting to think that having a big marketing budget and paying for lots of television and radio advertisements means you’re covering all your bases. But if there’s one thing that automotive marketing companies know, it’s that any modern marketing approach would be woefully incomplete without accounting for the influence of search […] The post Do I Need an Automotive Marketing Company for My Dealership? appeared first on Wikimotive LLC ..read more

As a professional in the automotive space, you want your website to perform the best it can. While paid ads on Google and various social media platforms can help to grab the attention of some online users, the fact is: focusing on a Pay-Per-Click (PPC) strategy is not making the most of your online presence. A large portion of online […] The post What is Automotive SEO and Why Does it Matter? appeared first on Wikimotive LLC ..read more

From November 14th to the 16th, the 2021 Automotive Analytics and Attribution Summit (or AAAS) staked its claim to the coastal shores of Palm Beach, FL while occupying the lush, breathtaking grounds of the iconic Eau Resort & Spa. For three days, the former Ritz-Carlton site played host to some of the most influential thought-leaders, forward-thinking dealers, and innovative vendors […] The post AAAS2021 Recap with Tim Martell appeared first on Wikimotive LLC ..read more

Now that we’re firmly implanted in 2019, susceptible to both the pitfalls and perils most-evident and well-hidden, we’d be spotlighting a lack of foresight if we failed to acknowledge one of the greatest threats to your automotive marketing strategy. More accurately, it’s one of the greatest threats to any marketing strategy, regardless of industry or intent (and arguably, to a […] The post Stepping Outside the Echo Chamber appeared first on Wikimotive LLC ..read more

Since the earliest days of radio spots and television sponsorships, celebrity endorsements were considered the gold standard of commercial validation. The idea that a compensated actor or pop culture personality lends any credibility to a product or service might be ridiculous, and yet, the hapless consumer inside of each of us continues to fall for the tactic time-and-time-again. Few industries […] The post Giving Your 2019 a Personal Touch appeared first on Wikimotive LLC ..read more