Brembo, a manufacturer of high-performance braking systems, has announced the latest evolution in the Brembo GP4 family: the GP4-MotoGP caliper. The GP4-MotoGP — available in a 100-millimeter fixing version — boasts exceptional performance, thanks to the oblique pad slide, typical of MotoGP calipers, which allows a greater braking power with the same amount of force applied to the lever. Furthermore, it has a greater anti-drag effect, instant pads release and less pad wear. Particular attention has been paid to the introduction of ventilation fins on the outer body and the new racing pistons ..read more

Powersports dealers continue to navigate a persistently changing industry, influenced by today’s economy that continues to feel the impact of high interest rates and inflation. These factors create a challenging environment for dealers. This article is the second of a three-part series covering pay plans, performance and participation while offering key strategies for dealers looking to revitalize and perhaps even modernize their business to ensure it is optimized for operational, financial and customer success. The first article covered the importance of building the right pay plans for deale ..read more

I recently had a conversation with an ex-employee who has moved about 600 miles away. He was working as a unit salesman at a very large multi-unit dealership. Everything was going great, until the shop was sold to a multi-dealer organization. As at my dealership, he was working on a commission basis, and did pretty well for himself. He moved on from my shop for personal reasons, and I was sad to see him go. He told me that as soon as the shop he was working at was sold, the pay plan changed to an hourly pay rate, and all the good salespeople, including himself, left for greener pastures. Appar ..read more

Turn 14 Distribution has added Yuasa Battery to its line card to provide the industry standard in powersports battery to its growing powersports customer base. A supplier of OEM powersports batteries, including brands like Honda, Kawasaki, Yamaha, Polaris, Arctic Cat, and more, Yuasa Battery carries applications for various platforms, from motorcycles to UTVs, and also offers battery accessories, like chargers and jumper cables. Yuasa Battery has been manufacturing powersports batteries in the USA since 1979. However, its roots date back over 100 years in Japan, resulting in a wealth of ..read more

SP United USA, Inc. has announced the appointment of Ryan Lewis as national sales manager for the powersports division of SP Connect, a versatile and user-friendly smartphone mounting system. Bringing an extensive range of insights within the motorcycle industry, Lewis is set to steer SP Connect’s sales strategy and execution to unrivaled heights. Lewis joins SP Connect following a distinguished 20-year tenure with the Motorcycle Aftermarket Group where he spearheaded both sales and supply chain teams for the group’s leading brands, including Vance & Hines, Performance Machine and Progress ..read more

Just in time for spring riding season, Earpeace has released its new Moto Pro Adventure Edition earplugs. Although winter was long, moto folks can now hit the open road with Earpeace’s patented Contour earplugs. Crafted to conform perfectly to the ear canal, they offer an unparalleled fit, ensuring maximum comfort even during extended rides. Available in a 27dB Pro filter set, the Moto Pro Adventure Edition includes Contour earplugs in small, medium, and large sizes along with an aluminum carrying case. Engineered to maintain crystal-clear communications while ef ..read more

American Honda announced that 11-time Baja 1000 winner Johnny Campbell will lead a hybrid influencer/demo-ride event — the Honda True Adventure Tour — next month. Based around an adventure motorcycle ride from Northern Washington to Southern California, the event will feature social-media influencers riding Transalp and Africa Twin adventure bikes, with the group making periodic stops at Honda powersports dealerships for public demo rides. Making guest appearances at different points along the ride will be factory Monster Energy Honda riders Ricky Brabec (a two-time Dakar Rally winner) and Sky ..read more

Krämer Motorcycles USA has announced the appointment of Jensen Beeler as CEO, effective immediately.  Launching Krämer Motorcycles USA in 2015, Joe Karvonen has been the driving force behind the brand’s success in North America and earned him the moniker “Krämer Joe” amongst loyal Krämer fans. Karvonen will continue to own and operate Krämer Motorcycles USA out of its headquarters in Fargo, North Dakota. “This is less of a change in management and more of an expansion of leadership in our team, as Jensen increasingly takes on the responsibility for the business direction and corporate str ..read more

Turn 14 Distribution has announced a partnership with Excel, a trailblazer in motorcycle rim innovation. “Excel’s rims are a preferred choice among top riders. This partnership marks a significant milestone in providing powersports dealers with an expanded and comprehensive selection of motorcycle rims. Excel’s commitment to innovation mirrors our relentless pursuit of excellence at Turn 14 Distribution. We are proud to build this relationship with Excel,” said Alex Lesslie, divisional purchasing manager, Turn 14 Distribution. From its inception in Japan in 1932, Excel has been a cornerstone f ..read more

Parts Unlimited has announced the newest sales rep for the South Central region covering Missouri and Arkansas: Joby Windmiller. Windmiller comes to Parts Unlimited with several years of powersports industry experience, including sales and marketing at the distributor level. He started riding at a young age and has competed in motocross, hare scrambles and road racing.  He currently enjoys motocross track days, woods riding and dual-sport adventures and is a Charter Life Member of the American Motorcycle Association.         In his spare time, Windmiller ..read more