Branding . It's simpler than people think it is. It's a condensed version of who you are and what you can offer. What makes branding significant, then? If it's that simple, why are we even discussing it?  Here are the top 3 reasons why branding is so vital to your business: 1. Branding gives a business a sense of professionalism and credibility. A strong brand identity shows that a business is serious about what it does and can be trusted to deliver quality products or services. This professionalism can help attract new customers and retain existing ones, as people are more likely to ..read more

Is your office space a bit dull and uninspiring? It might be time to consider enlisting the help of a sign company to enhance the overall look and feel of your office space. From eye-catching lobby signs to custom wall decals, a reputable sign company like Cool Touch Graphics can provide various services to transform your workspace. Here are six ways to improve your office using signage: 1. Lobby Signs Lobby signs are the perfect way to add a touch of sophistication and professionalism to your office space. Not only do they serve as a visually appealing focal point for visitors and clients ..read more

Need help with ineffective brochures? Well, fear not because we're here to spill the beans on creating brochures that will make your audience go "WOW!"  Brochures are like your business' wingman, attracting customers left and right! With their eye-catching designs, glossy finishes, and crisp folds, brochures have the power to mesmerize potential customers. Whether promoting a new product, showcasing your services, or simply telling your story, brochures are the ultimate attention-grabbers! So, how do you make sure your brochures work their magic? Here are a few tips to make your brochu ..read more

Winter can be a challenging time for car wraps. With snow, ice, sand, salt, and other substances wreaking havoc on our roads, our beloved vinyl vehicle wraps risk fading or suffering damage if a professional does not properly install your wrap. Many car enthusiasts and business owners wonder if vehicle wrapping can withstand the harsh winter conditions. The good news is that vehicle wraps are designed to be durable and can handle the cold weather quite well! Vehicle wraps are made from high-quality vinyl materials that shield against cold, wet, and salty conditions to resist fading, crackin ..read more

Are you tired of walking into a dull and uninspiring workspace every day? Read on because we have the secret ingredient to transform any work environment into a vibrant and engaging space!  Custom signs and graphics are simple yet effective tools that can make a significant difference in your office environment. Office signs offer many benefits, from promoting and enhancing brand identity to providing clear direction.  1. Enhances Brand Identity Whether you're a small startup or a well-established corporation, investing in customized signage can revolutionize your work environme ..read more

When it comes to promoting your business and brand, combining different marketing strategies spreads awareness far and wide. Along with custom-made signage and printed promotional items , vehicle wraps are another great marketing tool to have in your arsenal.  The Basics of Vehicle Wrap Advertising A custom vehicle wrap is a simple yet powerful way to promote your brand. You can add your company name, logo, and other information to printed vinyl that is applied to cars, trucks, or even boats. The completed product can cover the entire vehicle or just a portion; they can even cover win ..read more

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Are you getting the perfect first impression you want from your business sign? You need to invest in professional custom signs to attract new customers and reinforce your brand identity. Whether you're designing signage for your new business or want to refresh your current one, meticulous planning is required to get the most out of your investment — because even the most minor details can significantly impact your brand! Take note of our tips below to learn what to consider when planning a business sign: 1. Design and Style When designing your business sign, choose colors that match your ..read more

Have you ever thought about using vehicle wraps to boost your marketing efforts? They're a great way to grab the attention of your target audience and make a lasting impression. With the right colors, patterns, and designs, you can reach up to 80,000 daily impressions per wrap! Plus, recall rates can be as high as 97%. It's no surprise that vehicle wraps are one of the most successful forms of advertising available today. And the best part? They're cost-effective!  Looking for a way to make your fleet truly stand out? Consider custom wraps! These eye-catching additions can completely tr ..read more

A great logo speaks volumes about your brand, capturing your identity and expressing the character, values and essence of your company. It's the face of your business, so it's essential that it resonates with your audience. Sometimes, entrepreneurs put a lot of effort into creating their initial logo but overlook the need to refresh it.  While some logos stand the test of time, many do not. If you're considering whether it's time to update your logo, ask yourself these important questions to help you decide. Is your logo from decades ago? If you haven't updated your company logo in a ..read more